Paul Thomas

CEO

Bengaluru, Karnataka, India20 yrs 2 mos experience
Highly Stable

Key Highlights

  • Transformed Salesken from bootstrapped to Series B-funded.
  • Built world-class tech teams across India and the USA.
  • Achieved #1 rank in 50+ G2 categories for Salesken.
Stackforce AI infers this person is a SaaS and Edu-Tech expert with strong sales and HR leadership capabilities.

Contact

Skills

Core Skills

SalesBusiness DevelopmentTalent ManagementHuman ResourcesSales Operations

Other Skills

Brand ManagementBusiness PlanningBusiness StrategyBusiness TransformationCoachingCommunicationCompensation & BenefitsConsultingCulture ChangeCustomer SuccessEmployee EngagementEmployee RelationsEmployee TrainingGlobal RecruitingHR Management

About

At Asia Direct we help global companies invest, expand, and build successful businesses in India and Asia. Previously I collaborated with the founders of the SaaS start-up Salesken AI Technologies, setting up the organization from the ground up. I built a world-class Tech team in India & USA that created a revolutionary AI SaaS product from scratch and spearheaded the Sales team, driving the Go-To-Market (GTM) strategy in the India and US markets. I was instrumental in transforming Salesken from a bootstrapped company to a series B-funded company. At Salesken, I played a crucial role in its rise to a top brand, achieving the #1 rank in 50+ G2 categories on the relationship index. I believe in “Selling people a dream and giving them wings to fly." I have nurtured MNCs and start-ups in the SaaS, Retail and Edu Tech sectors from inception to profitability, keeping people at the core of the journey. My experience spans diverse organizational functions, with a strong emphasis on sales and operations. I transitioned from roles in operations to sales, customer retention, and training. Currently, I head the Sales team at Salesken, driving the Go-To-Market (GTM) strategy in both the India and US markets. While I also oversee HR functions and was instrumental in the companies hiring and expansion, my primary focus remains on expanding our sales reach and achieving revenue targets. As a Strategic Advisor and sales leader, I help organizations grow by resolving performance gaps. I have guided management teams on business transformation and change management. I believe in leveraging my skills to transform organizations into “Employers of Choice” and “Great Places to Work." I have set up the Sales and HR functions for Salesken Technologies, FitKids Education & Training, and the brand function in Decathlon. I was among the earliest employees of Hutch, starting with operations and then moving on to sales, customer retention, and training. I enjoy talking to people. I can quickly build rapport and radiate positive energy even when the going is tough. Several people recruited by me have grown to leadership positions. At Salesken, I am part of a team that leverages cutting-edge AI Technologies to deliver pioneering products and world-class SaaS solutions across the globe. To know more about me, reach me at paul@asiadirectconsulting.com

Experience

Indiadirect

Director

Nov 2025Present · 4 mos · Bangalore / Lille (France) · On-site

  • India Direct is a cross-border business advisory firm that helps European and Indian companies expand across markets with confidence.
  • As specialists in India–Europe business development, we provide end-to-end support — from market strategy and regulatory guidance to partner sourcing, business trips, and operational setup.
  • With deep networks in both regions and sector expertise across retail, logistics & supply chain, IT, real estate, manufacturing, and family-owned businesses, India Direct bridges cultural, regulatory, and commercial differences to make international expansion smooth, practical, and profitable.
  • We work with SMEs, mid-sized companies, and family-owned enterprises to:
  • Assess market potential & feasibility
  • Build the market-entry strategy
  • Organize business visits & meetings
  • Identify partners & distribution channels
  • Support recruitment/training & subsidiary setup
  • Facilitate mergers, acquisitions & joint ventures
  • Mission: To make Europe accessible to Indian companies and India accessible to European companies — through practical guidance, strong local networks, and hands-on market execution.
  • Presence: Based in France with active networks across India and Europe.
  • Business Philosophy: “Local knowledge, international vision, long-term partnership.”

Asia direct consulting

Founder

Sep 2025Present · 6 mos · Bangalore Urban, Karnataka, India

  • Asia Direct
  • We help international companies invest, expand, and succeed in Asia by offering end-to-end consulting solutions.
  • Our services include:
  • 1.Market entry strategy & feasibility studies to evaluate investment opportunities.
  • 2.Market research, consumer insights, and competitive intelligence to guide decision-making.
  • 3.Regulatory navigation and compliance support for smooth business setup.
  • 4.Staff augmentation and hiring of local GTM teams to build on-ground capabilities.
  • 5.Expansion support including identifying real estate for retail operations, offices, and industrial facilities.
  • 6.Partnership and vendor identification, along with go-to-market planning to accelerate growth.
  • 7.We enable our clients to establish a strong, scalable, and future-ready presence in new markets with confidence.

Salesken

2 roles

Vice President - Revenue

Promoted

Jul 2024Nov 2025 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

General Manager - New Business Initiatives & Human Resources

Jul 2015Dec 2024 · 9 yrs 5 mos · Bengaluru, Karnataka, India · On-site

  • Funded by Microsoft and Sequoia and promoted by IIT & IIM Alumni, Salesken is a revolutionary AI-based platform. Leverages the latest Deep Neural networks, Advanced Speech-to-text Engines, NLP, Machine learning, and UI technologies. Generates insights into last-mile customer-salesperson interactions.
  • Focused on championing the next level of product innovation and building a world-beating SaaS product. Currently handling Sales, New Business, Customer relationship and HR
  • Collaborated with the Founders and established the organization from the ground up.
  • Joined as the 3rd employee of the organization and built a vibrant world-class tech team (including In Sales, CTO, Technical Architects, Developers, Sales, and Operations personnel) that developed a breakthrough AI SaaS product from India.
  • Spearheading the effort to achieve new business targets, a significant increase from the current revenue, by expanding into the US and India GTM markets.
  • Successfully managed major clients in India, including leading banks, Insurance companies, Edtech and SaaS and penetrated the US SMB and India market closing deals ranging from ARR $50k to $1 million across both Enterprise and SMB segments.
  • Collaborated with the marketing team to develop and implement a comprehensive go-to-market (GTM) strategy from scratch, focusing on market segmentation, positioning, and sales enablement to drive targeted growth in the US and India markets.
  • Directed a high-performing sales team comprising of Account Executives (AEs), Sales Development Representatives (SDRs), and Business Analysts, ensuring alignment with overall business objectives and sales targets.
  • Took personal responsibility for managing and closing high-value enterprise deals which include BFSI, Edutech, SaaS, Real Estate.
  • Navigated a crucial organizational pivot from EdTech to AI & conversational analysis; and helped achieve $2 MN in revenue in 2019.
SalesStrategyBusiness DevelopmentMarketingCustomer SuccessGlobal Recruiting+3

Fitkids education and training private ltd

Head - Human Resources & Training

Apr 2010Sep 2014 · 4 yrs 5 mos · Bangalore

  • Into Edu-Tech and Education (Physical Education, Dance, Creative Arts, STEM, and Robotics) for schools. Revenue $10MN at peak.
  • Created a Culture of Excellence and Innovation aligned with the organization’s aspiration to be the “Employer of Choice” and the “Best Place to Work.”
  • Amongst the first employees. Built HR function from scratch; formulated job descriptions and compensation structures.
  • Recruited across locations and skills. Grew the team from 5 to 700+ trainers.
  • Partnered with colleges nationwide to attain a steady stream of talent for the organization.
  • Created reward structures to inspire and motivate employees.
  • Introduced organizational development and policy manuals.
  • Architected skill mappings and formulated career progression plans & PDPs.
  • Executed industry-standard evaluations. Initiated student counseling.
  • Introduced Performance Management and HR Analytics.
Performance ManagementTraining & DevelopmentOnboardingTalent ManagementInterviewingCommunication+11

Decathlon sports india

Brand Manager & Human Resources Manager

Nov 2008Apr 2010 · 1 yr 5 mos · Bangalore / China

  • Part of the initial founding team which included French and Indian Nationals. Headed dual functions - Brand Management and HR. Reported to CEO. Deputed to China for 2 month for production, sales, marketing, and supply chain training.
  • Brand Management and Retail
  • Set up the first 2 Decathlon stores in India and contributed to ~27% of the company's revenue within the first year.
  • Implemented the commercial strategy and delivered a strong sales performance.
  • Managed supply chain for optimal product range availability.
  • Led the customer service team and enhanced brand presence and image.
  • Optimized costs and controlled stock lifecycles through effective merchandising practices.
  • HR Management
  • Established the HR Function. Aligned with the Global HR function; introduced HR processes and best practices.
  • Streamlined policies and hired passionate sports professionals.
  • Identified training needs, delivered customized training solutions, and ensured training effectiveness.
  • Introduced the innovative “Sports Recruitment Day” concept for hiring (in use to date).
Sales OperationsTraining & DevelopmentTechnical TrainingOnboardingNegotiationBusiness Planning+14

Three uk

Sr. Trainer - Sales, Operations and Customer Retentions

Nov 2003Jun 2007 · 3 yrs 7 mos · Mumbai / Glasgow

  • Amongst the first 100 employees. Rotated from operations to Sales and Customer retention to process / product and customer retentions training.
  • Was part of the team that also started the company’s first center in Pune in 2007 and managed business process transition from the UK to India.
  • Was selected to be a transition expert and Master trainer and sent to UK 2 times for process migration.
Sales OperationsTraining & DevelopmentTechnical TrainingOnboardingCommunicationTeam Management+2

Education

Loyola College

Bachelor of Commerce - BCom — Commerce

XLRI Jamshedpur

PGC — HR

Don Bosco MHSS, Egmore

SSLC

Chennai Business School

PGDBM

Jan 2008Present

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