Ayesha Kazi — Product Manager
Hi, I’m Ayesha. I build and position products that make work smarter, faster, and more human. I started my career in digital marketing in 2012, working across SaaS, e-commerce, marketing analytics, automotive, and insurance tech. From 2015 to 2018, I moved into HR and saw first-hand how broken processes and poor systems can drain even the most motivated people. That experience changed how I think about growth, impact, and technology. Today, I’m a Product Marketer at Firstwork, where we’re building AI that activates the global workforce. Our platform helps companies verify, train, and onboard frontline employees in minutes instead of weeks. Because faster starts mean stronger teams and safer workplaces. Over the past decade, I’ve: • Led go-to-market launches that grew subscriptions by 6X • Built content systems that became top lead sources across North America and APAC • Created frameworks that aligned product, sales, and marketing around one story and one metric that mattered - impact. My work sits at the intersection of storytelling, systems, and scale. I love turning complexity into clarity and finding the right signals in the noise. If you’re building in HR tech, workforce AI, or SaaS growth, I’d love to connect. Always up for a conversation about how better workflows create better work.
Stackforce AI infers this person is a Product Marketing expert in the SaaS and HR tech industries.
Experience: 13 yrs 9 mos
Skills
- Product Marketing
- Go-to-market Strategy
- Project Management
- Marketing Strategy
- Human Resources
- People Management
- Corporate Communications
- Public Relations
- Community Management
- Social Media
- Marketing
Career Highlights
- Led go-to-market launches that grew subscriptions by 6X.
- Built content systems that became top lead sources across North America and APAC.
- Created frameworks aligning product, sales, and marketing around impact.
Work Experience
FirstWork (YC S24)
Product Marketing (6 mos)
BrandLock
Head of Product Marketing (1 yr 6 mos)
Canopy Community
Executive in Residence (2 yrs 8 mos)
Lifesight
Head of Product Marketing (1 yr)
Product Marketing Manager (11 mos)
Moda | Ecommerce Growth
Head of Product Marketing (5 mos)
Product Marketing Manager (11 mos)
SignalX.ai
Marketing Lead (1 yr 3 mos)
Beckn Foundation
Marketing Consultant (2 mos)
GoHive
Marketing Director (1 yr 7 mos)
Bumper.com
Head Of Corporate Communications (1 yr 1 mo)
Unbox Technologies Pvt. Ltd.
Senior Human Resources Manager (3 yrs)
TechHub
Community Manager (1 yr)
Wooplr.com
Marketing Associate (1 yr)
Tallenge Store
Social Media Executive (11 mos)
Titan Industries
Summer Intern (2 mos)
The Students Magazine
Freelancer (1 yr 1 mo)
Education
Product Marketing & Growth Bootcamp at GrowthX®
Bachelor of Business Administration (BBA) at Christ University, Bangalore
Pre-University Education at Oxford PU College
2005 C.B.S.E; at International Indian School, Dammam
