Apr 2021 – Present · 4 yrs 11 mos · Remote

• How's the growth signals podcast different?
• It is a show to help startup founders and marketers get curious about doing things scale. We'll talk about ideas and questions to ask yourself when struggling to grow.
• This podcast is to help you think about marketing the right way.
• We'll cover strategies, learnings, and experiments that didn't scale. Things which I learned the hard way during my time at Mettl, VWO, and Airmeet.

Nov 2020 – Aug 2022 · 1 yr 9 mos · Remote

Aug 2020 – Sep 2022 · 2 yrs 1 mo · Remote

• Operated at the intersection of sales, product, and marketing teams to:
• a) Package and position our platform in competitive international markets
• b) Improve product and customer engagement to impact customer churn.
• c) Build up-sell and cross-sell opportunities to drive revenue growth
• d) Plan and execute our go-to-market strategy to launch new products
• e) Become customers' voice and help the product team plan their roadmap effectively.

Apr 2020 – Nov 2020 · 7 mos · Remote

Nov 2018 – Aug 2020 · 1 yr 9 mos · New Delhi Area, India

• Work to drive product-led growth for the business.
• Responsible to plan and execute go-to-market plans for new products and features and own its adoption metric along with the product team.
• Educate and nurture our existing customers through podcasts, webinars, guides, and one-on-one consultation sessions to deliver value with VWO.
• Use tools like Intercom, Appcues, and Marketo to build value-led up-sell and cross-sell opportunities for our business. Gather and analyze data-points like product usage, industry use-cases, personas, and more to personalize our marketing outreach.

Sep 2017 – Mar 2019 · 1 yr 6 mos · New Delhi Area, India

• Led growth marketing initiatives at VWO. Built synergies with emerging SaaS businesses, industry behemoths, and think-tanks to add value to our audience SaaS/MarTech community.
• Organized & presented webinars, industry reports, ebooks etc. for building thought leadership and strengthing our demand generation engines.
• Strived at building a channel of trust and constructive feedback for the business by conducting customer interviews (using Jobs-to-be-done framework) and deploying innovative ideas to motivate customers to write/share their experience with VWO across online review and reputation platforms like G2 and at other forums.
• Nurtured our customers about new and upcoming innovations at VWO through for product marketing newsletter and email drip campaigns.
• Led affiliate marketing at VWO to turn it into an effective contributor to our revenue stream.
• Built and executed every component of our end-to-end affiliate marketing strategy, right from affiliate recruitment to maintain a mutually beneficial relationship with them.

Jun 2015 – Sep 2017 · 2 yrs 3 mos

• 1. Conceptualized and scaled Mettl's thought leadership initiative, where we hosted HR Business Leaders to discuss game-changing HR strategies around talent measurement and planning. Focusing on adding value to the HR fraternity.
• 2. Handled day-to-day SEO & Search Engine Marketing (SEM) activities including campaign planning, building international websites(CCTLD) and its implementation, budget management, performance review, and optimization of paid search campaigns. Ran in-depth analysis to evaluate the performance of keywords, ad copies, bounce rates, etc.
• 3. Created and scaled lead generation campaigns for event-based promotions, email marketing, co-marketing collaterals, and paid marketing.
• 4. Built and executed audience engagement plan from our social media handles, weekly/monthly newsletters and on-page promotions to increase our web presence and enhanced brand awareness.

Jul 2014 – Jun 2015 · 11 mos

• Provided support to clients about Product usage and optimization.
• Prepared and delivered MIS reports and analysis on data for process improvement within their SLAs.
• Worked with cross-functional teams for multi-party projects.
• Mitigated risks, resolved issues and dependencies from 3rd party agencies on client requests.
• Provided operational cover for absent Operation Manager.

Jun 2014 – Jul 2014 · 1 mo

• Product research intern under Product Strategy Department .
• Roles & responsibilities:
• Proposed study, designed data collection and its analysis in a structured form.
• Integrating & interpreting data from several sources.

Jun 2013 – Jul 2013 · 1 mo · Gurgaon, Haryana

• Submitted my assignment on R&D on power back-up systems and upcoming innovations.
• Worked closely with the Quality Assurance team and ensured optimum calibration of electronics instruments to ensure precision at all times.
• Was also assigned the responsibility of testing the electronics quality from the supplier at the production line.

May 2012 – Jul 2012 · 2 mos · Panipat, Haryana

• Prepared a comprehensive report on Thermal Plant and its operations.
• Studied functioning of various power & electronic components at the facility.