Smriti Chawla

Co-Founder

Bengaluru, Karnataka, India11 yrs 3 mos experience

Key Highlights

Expert in launching B2B SaaS and Fintech products.
Proven track record in Go-to-Market strategies.
Strong focus on product metrics and customer engagement.

Stackforce AI infers this person is a B2B SaaS and Fintech marketing expert with a focus on product launches.

Contact

Skills

Core Skills

Product LaunchGo-to-market StrategySales EnablementPositioning & MessagingContent Marketing

Other Skills

A/B testingABMBloggingCo-marketingContent StrategyConversion OptimizationCopywritingDigital MarketingEditingEmail MarketingGrowth StrategiesInbound MarketingInfluencer outreachKeyword ResearchLanding Page Optimization

About

Launches fail because they are treated as an after-thought.😒 Companies pour months into building incredible products, and then they wing their messaging, guess the ICP, and have no clear plan to drive business impact. 🤷♀️ That’s where I come in. I work with B2B SaaS startups & Fintechs that refuse to put their launch success to chance. 👌 From informed strategic inputs to faster execution with AI, I work with businesses that are looking to: 👉 Launch new products or features that do not get missed 👉 Expand into new geographies with a clear narrative, ICP, and a solid GTM plan 👉 Monetize momentum in a new, untapped customer segment or vertical 👉 Stand out in a crowded market 👉 Improve product metrics like trial to paid, onboarding, activation & adoption Planning a launch that actually needs to work? Let's chat.

Experience

Pmm lens

Founder

Apr 2025 – Present · 11 mos · Bengaluru, Karnataka, India · Remote

Wati

Product Marketing Lead / Founding PMM

Mar 2024 – Apr 2025 · 1 yr 1 mo · Remote

Product LaunchProduct led growthGo-to-Market StrategyTeam BuildingGrowth StrategiesSales Enablement+1

Razorpay

Senior Product Marketing Manager / Founding PMM for Payouts

Jun 2022 – Oct 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

Product LaunchGo-to-Market StrategySales EnablementPositioning (Marketing)Messaging

Happay - expense management solution for businesses

Head - Product & Content Marketing

Feb 2021 – Jun 2022 · 1 yr 4 mos · Bengaluru, Karnataka, India

positioning & messagingSales EnablementABM

Velotio technologies

Head of Marketing

Feb 2019 – Nov 2020 · 1 yr 9 mos · Pune Area, India

Self-employed

Digital Marketing Consultant

Jan 2017 – Feb 2019 · 2 yrs 1 mo · Remote

Led marketing strategy & execution for a D2C subscription brand - Goodmylk
Led partner marketing & onboarding for a US-based HR marketplace - Crowdstaffing