Jul 2021 – Aug 2021 · 1 mo

• Chosen as the global CEO for one month 2021 (0.0068% probability. Chosen amongst 147k+ applications)
• Shortlisted for the global bootcamp as one of the top 10 CEOs for One Month from across the globe
• Worked as the CEO for one month at Adecco India and later shadowed the global CEO

Dec 2020 – Mar 2024 · 3 yrs 3 mos · Remote

• Work closely with sales, CSM & product teams to build & execute GTM for existing & new product capabilities & use-cases
• Created compelling content across the funnel, including webinars, product-related blogs, thought leadership blogs, newsletters, case studies, social media content, videos, and website content
• Enabled the sales team using fortnightly workshops/product training and sales tools on the latest product features, competitive intelligence, and key differentiators that help them close deals faster
• Developed sales enablement by creating customer-facing presentations, demo scripts & videos, email templates, battle cards, and ROI tool
• Chief Webinar Officer: Conceptualised a new thought leadership series "Support Superheroes" to invite CX thought leaders to share their insights with our audience & also setup customer webinars
• Researched market, product, and competitive dynamics and industry trends and socialize findings and recommendations with the team

Apr 2020 – Present · 6 yrs

• Mentored 1000+ college students and early working professionals in career growth, CVs, interview preparation & building a career in marketing.

Nov 2019 – Dec 2020 · 1 yr 1 mo

• Worked at the intersection of product, marketing & customer success teams to help our customers get the maximum value out of VWO to become advocates and prospects have us on top of their mind.
• Brand Marketing, Social & PR
• Custodian of VWO and Wingify's social media properties
• Led brand marketing initiatives for VWO- Masters of Conversion series, ConvEx- the flagship virtual summit, etc.
• Led PR initiatives for the parent company, Wingify
• Managed online reputation and drove presence on review platforms such as G2, Trustpilot, Trustradius & Capterra
• Grew attendance of Wingify's flagship event, DevFest by 3x
• Product Marketing
• Worked on the new positioning and website redesign for VWO
• Developed product positioning and GTM strategy for new feature launches and drive adoption
• Customer Marketing
• Launched customer marketing campaigns to arrest churn and positively impact DRR
• Drove feature activation & adoption for new features
• Drove customer surveys and collecting feedback to guide the product roadmap
• Supported CSM teams with customer lifecycle management

Nov 2018 – Oct 2019 · 11 mos

• Led TOFU campaigns for the flagship product, VWO
• Managed the content marketing team to create product content, support demand generation campaigns and sales enablement
• Custodian of the VWO Blog and website assets
• Worked closely with the SEO team to carve out a keyword-driven content strategy
• Supported and worked with other marketing units on demand generation activities, including trade shows, email campaigns, eBooks, etc., with messaging and campaign assets
• Collaborated and led content initiatives with partners, customers & influencers
• Launched the internal marketing communication newsletter: Get.Set.CRO
• Led the video marketing efforts- launched the Pro Tips Series and #ConvEx Recuts
• Drove collaborations with other brands to increase VWO's brand awareness and visibility

Jun 2018 – Oct 2018 · 4 mos · Mumbai, Maharashtra, India

• Designed and managed 360-degree marketing campaign for launch & sustenance (creatives, event, TV, digital, print, In-shop, radio, OOH, PR and activation) for Indian Idol
• Successfully assisted the digital agency with content and execution plan across social media platforms for pre-buzz, sustenance & event-related campaigns
• Liaising with the creative agency to develop & get the desired creative support for ATL, Digital and BTL advertising; managing photoshoot and brand film productions
• Launch episode rated 1.9 TVR & slot reach on SET grew by 69% (HSM-U 15+) compared to preceding
• week
• Conceptualized a digital strategy for Dus Ka Dum (DKD) resulting in Twitter trending on launch da
• Designed the process flow for gratifying 1 Mn+ consumers for the Dus Ka Dum App Contest
• Devised the consumer journey (including audit checks) for auditions for DKD in 4 cities across India

Jun 2017 – May 2018 · 11 mos · Mumbai, Maharashtra, India

• Stint 1: Innovation Team
• Defining ‘Innovation’ in the context of media for the innovation agenda, ratified by the Senior Management - Devised strategic & tactical plans to drive innovation in the company through cultural transformation
• Conducted the first-ever corporate competition by SPNI across 4 campuses with 428 teams participating
• Mapped the promo creation process and designed ways to reduce TAT in promo operations
• Stint 2: Sales and Brand Promotions Team, Music Cluster( Sony Mix & Sony Rox)
• Studying the scope for Innovation in the music genre
• Formulated a process for new clients’ identification leading to the identification of 100+ new clients
• Devised a new business strategy for high yield-low outlay clients and closed 3 new clients
• Build an Innovation Framework for Music cluster with ideas for consolidated digital sales- Meeting and
• developing relations with identified clients
• Working closely with the content team to prepare client pitches in accordance with client needs
• Stint 3: Marketing Team, Sony Entertainment Television (SET)
• 360° Launch Campaign for Dus Ka Dum & Crossroads, a new concept show
• Worked on scripts for TV Integration to promote DKD App phase on Sony shows to drive app
• downloads
• Supported the survey phase through digital campaign generating 170 Mn+ responses to the survey
• Sustenance on digital for other flagship shows for the channel

Apr 2016 – May 2016 · 1 mo · Mumbai, Maharashtra, India

• Worked in the Corporate Social Responsibility(CSR) department & received a Pre-Placement Offer.
• Devised and implemented an internal communication launch for current CSR initiatives
• Devised an activity calendar for employees’ engagement with company’s CSR initiatives
• Undertook research to identify the gaps that exists in the media-specific skills and education sector
• Recommended high impact CSR opportunities in education and skill development sector
• Designed a unique skills initiative for SPN to undertake in the Skill development sector

Mar 2014 – Jul 2014 · 4 mos

Jan 2014 – Feb 2014 · 1 mo

• Ambipur India Marketing Program.
• Was selected among the best interns from India.