Nishant B.

Digital Marketing Specialist

Pune, Maharashtra, India6 yrs 6 mos experience

Highly Stable

Key Highlights

Over 10 years of experience in digital marketing.
Achieved 150% revenue growth through strategic marketing.
Expert in growth hacking across multiple industries.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Growth Hacking and Marketing Communications.

Contact

Skills

Core Skills

Digital MarketingGrowth HackingSearch Engine Optimization (seo)Marketing CommunicationsCustomer Service

Other Skills

ABM CampaignsAd ManagementAdvertisingCompetitor ResearchContent DevelopmentContent OptimizationContent StrategyContent WritingCustomer Service ManagementData AnalysisDigital Marketing CampaignsEmail Marketing AutomationGoogle AdsGoogle AnalyticsInbound Marketing

About

Data-Driven Marketer with over 10 years of experience in Digital Marketing, Marketing Communication, and Business Management. Adroit in Growth Hacking, my experience has been comprised of companies within the following verticals - Aviation, IT, Education, Media & Entertainment.

Experience

Anibrain

2 roles

Marketing Manager

Promoted

May 2018 – Sep 2020 · 2 yrs 4 mos

Spearheaded inbound marketing efforts to put the brand on a high growth trajectory
Created & implemented marketing initiatives which resulted in an increase in revenue by 150% in 3 years
Prepared yearly marketing budgets and assessed marketing efforts against goals (ROI and KPIs)
Managing campaigns across Digital channels like Google Ads, Facebook Ads, LinkedIn Ads, for lead generation, to optimize brand recognition and generating revenue
Regularly carried SEO keyword research to identify new content asset development opportunities in coordination with business objectives
Reviewed campaign landing pages for on-page SEO best practices and provide proactive recommendations for optimizing content to improve search engine rankings
Build regular reports to measure digital channel performance, to make data-driven decisions on P&L management, to help troubleshoot day-to-day issues, and to identify opportunities
Worked on strategic initiatives like new product development and product pricing
Managing social media accounts, web usability, landing page testing, website design, quantitative skills, and ROI analysis
Mapping ¬¬lead management process with Lead, Engagement & Quality Scoring
Lead nurturing with email marketing automation

Inbound MarketingRevenue GrowthMarketing Budget ManagementDigital Marketing CampaignsSEO Keyword ResearchData Analysis+4

Assistant Marketing Manager

Jan 2017 – May 2018 · 1 yr 4 mos

Robosoft technologies

Marketing Communications Specialist

Mar 2015 – Jan 2017 · 1 yr 10 mos

Managed social media and paid Lead generation digital marketing campaigns for lead generation on Google Ads, Twitter, LinkedIn, Facebook and other affiliates to maximize ROAS
Worked on keyword research and content strategy
Prepared content calendars, and facilitated content distribution
Working on the onsite optimization with required tags, sitemaps, and content
Developing link building strategies including directories, blogs, articles, bookmarking, and social media
Liaised with the sales team to build tailored ABM campaigns targeting key accounts to generate strong ROI.
Coordinated with product and sales teams to develop collateral such as sales decks, one-pagers, technical documents, etc
Worked with graphic designers to develop content for social media, paid ads, web-pages, e-books, blogs, etc
Collaborated with external partners for content creation such as e-books, reports and, informative mailers
Carried out competitor research and helped define the target buyer persona.
Conceptualization and managing the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs.
Ensured strong value-based messaging, brand consistency and, core values across all media communications

Social Media ManagementLead Generation CampaignsKeyword ResearchContent StrategyOnsite OptimizationLink Building+3

Jet airways

Product Associate

Oct 2014 – Feb 2015 · 4 mos · Mumbai Area, India

Managing customer service (Response Management) on social media.
Monitoring comments, complaints, suggestions and feedback on Jet Airways' social media channels and across the web.
Assisting in social media initiatives and campaigns, implement and manage Web 2.0 social Media products.
Building strong relationships and develop partnership with affiliates/business partners.

Customer Service ManagementSocial Media MonitoringWeb 2.0 Social Media ProductsCustomer Service

Pebstone infotech pvt ltd

Management Trainee

Jan 2014 – Sep 2014 · 8 mos · Mumbai

Worked on marketing initiatives for a family oriented web site & app called imlee for families
Social media marketing and planning.
Developing strategy, content and executing on various social networking channels.
Developing, monitoring and managing ads on facebook.
Assisted in creating content for mobile & web application.
Tracking & measuring online activities and marketing campaigns
Collecting feedbacks from the users

Social Media MarketingContent DevelopmentAd ManagementUser Feedback CollectionDigital Marketing