Vishu Kartik

Performance Marketing Manager

Mumbai, Maharashtra, India13 yrs 5 mos experience

Highly Stable

Key Highlights

Built a community of over 1 million investors.
Improved user retention from 7% to 22%.
Led social media strategy for a major financial platform.

Stackforce AI infers this person is a Fintech Growth and Marketing Specialist with expertise in user engagement and retention strategies.

Contact

Skills

Core Skills

Product MarketingSocial Media MarketingCustomer AcquisitionCustomer RetentionDigital Content

Other Skills

PodcastingSearch Engine Optimization (SEO)Business Relationship ManagementBrand MarketingData AnalyticsVisual C#Adobe FlashFlutterFirebaseGoogle SheetsCanvaGrowth HackingContent StrategyTeam ManagementMarket Research

About

I work in growth and marketing, primarily within financial markets. Over the last decade, I’ve worked across fintech, content, and early-stage startups, focusing on how products grow, how users stay, and how communication shapes behavior. Much of this work has involved moving from early traction to scale, often in environments where clarity emerges only after action. While my work spans content, social, search, acquisition, activation, retention, and automation, what interests me most is judgment — how decisions get made when information is incomplete, incentives aren’t always aligned, and outcomes matter. I enjoy building things, learning by doing, and thinking carefully about systems: markets, teams, products, and people. I’m comfortable operating in ambiguity, but I care deeply about being deliberate rather than reactive. Outside work, I like reading, spending time with family, and conversations that don’t rush to conclusions.

Experience

Icici securities

Assistant Vice President, Marketing

Dec 2023 – Present · 2 yrs 4 mos · Mumbai

Lead social media and search (traditional and AI-assisted) at ICICI Direct, with ownership across strategy, execution, and scale for one of India’s largest retail investing platforms.
Built and managed content, distribution, and engagement systems across social platforms, working closely with research, product, analytics, and compliance teams to ensure accuracy, clarity, and consistency at scale.
Owned search strategy across SEO and emerging AI-led discovery surfaces, focusing on long-term visibility, intent-led content, and sustainable traffic growth in a regulated environment.
Set up operating rhythms, workflows, and measurement frameworks for social and search, balancing growth objectives with trust, responsibility, and regulatory constraints inherent to financial markets.

Product MarketingPodcastingDigital ContentSocial Media MarketingSearch Engine Optimization (SEO)

Trinkerr

2 roles

Associate Vice President, Growth & Marketing

Promoted

Feb 2022 – Dec 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India

Built a community of 1 Million+ investors & traders from scratch.
Led growth strategy across acquisition, activation, and retention; improved 30-day user retention from 7% to 22% through structured demo workflows and onboarding communication.
Scaled DAUs from ~400 to 20,000+ and MAUs to over 100,000, optimizing activation campaigns with data-driven user journeys.
Designed and executed email, SMS, WhatsApp, and calling flows for cross-sell and upsell use cases using tools like MoEngage, Postman, and ValueFirst, reducing user churn by 35%.
Managed customer success & data analytics teams; introduced new activation levers like refer-and-earn crediting via Postman-based workflows.
Owned data dashboarding via MongoDB, Google Analytics, and Sheets for growth experiments; worked alongside product and tech for event tracking and funnel audits.
Reported directly to the Founders; served as cross-functional glue between marketing, tech, product, and community.

Business Relationship ManagementBrand MarketingCustomer RetentionCustomer Acquisition

Senior Manager, Content & Communities

Jun 2021 – Feb 2022 · 8 mos · Bengaluru, Karnataka, India

Built social presence from scratch — Instagram (80K), Facebook (55K), Twitter (25K); grew personal brand to 8K followers via high-engagement podcasts (Twitter Spaces).
Managed a team of 7 (designers, writers, traders, interns); produced reels, explainers, update videos, and ran influencer-led campaigns.
Handled brand voice, tone, and user engagement across all channels; transitioned into owning customer support and building the 8-member success team.
Set up initial analytics tracking, ASO/SEO, and campaign metrics — laying the foundation for downstream growth operations.
Interviewed and onboarded 50+ trader-influencers for platform’s leader portfolios; managed their engagement and retention.

Data AnalyticsDigital Content

Knappily

2 roles

Content Analyst

Promoted

Dec 2016 – Jun 2021 · 4 yrs 6 mos

Created 1,500+ explainers for India’s top-ranked editorial app, translating complex topics into high-trust, high-readability formats at scale.
Helped shape Knappily’s editorial voice and content strategy, building repeat readership through insight-led, unbiased storytelling.
Led content planning and consistency frameworks, running rapid experiments on format, tone, and depth to improve engagement and retention.
Worked closely with founders and product teams to iterate on content-led experiences, using user response signals to guide decisions.
Developed first-principles understanding of audience behaviour, forming the foundation for later work in growth, lifecycle, and brand-led trust building.

Digital Content

Associate Content Writer

Dec 2015 – Dec 2016 · 1 yr

Joined the startup during early growth; developed high-performing content across geopolitics, economics, and society.
Built foundational research systems for quality control and fact-checking.
Rapidly ramped up article output while maintaining editorial accuracy — one of the fastest content creators on the team.
Wrote evergreen explainers that remained top-ranked in app's discovery flow.

Koibhineed.com

Founder

Mar 2013 – Dec 2015 · 2 yrs 9 mos · Delhi, India

Personal assistant service; handled pan-India deliveries for flowers, cakes, etc., via manual fulfilment.
Managed sales, operations, delivery, and marketing — acquired and serviced 300+ clients in less than two years.

Business of ideas

Creative Thinker

Apr 2012 – Aug 2012 · 4 mos · Mumbai Area, India

Executed on-ground campaigns for clients like Mexico Tourism and Bollywood studios.
Launched activation programs in cafes for an app-based concierge startup, helping grow initial downloads.

Digital Content