Jun 2015 – Present · 10 yrs 9 mos · Hyderabad

• F1Studioz is an Experience Design and Product Strategy firm, based in Hyderabad. We are a specialized Product UX company.
• We have helped many businesses solve their complex Product UX challenges and make the experience joyful for their users.
• Our leadership team consists of brilliant combination of strong UX and Product Management - we ensure the end users are happy while the business needs are also met. The team members come from premier institutes like IIT, NID, XLRI and have previously worked with companies like Oracle, Cordys, InsideView

Feb 2012 – Jun 2015 · 3 yrs 4 mos · Hyderabad Area, India

• Drove UX strategy, user engagement, UX prioritisation & deliverables collaborating with respective stakeholders.
• Hire, Manage & mentor fellow designers.
• Inspired & Instrumental to bring innovation as a core culture in the company.
• Owned and drove InsideView mobile product strategy
• Established & shepherded UX process, guidelines and design patterns.
• Designed and redesigned almost every major feature in InsideView Sales including 2-3 rebrands, multiple evolutions of connections, social integrations, notifications, and customer admin.
• Incubated, ideated, and helped developed the UX for Marketing products like Lead Enrichment and Data Diagnostics.

Mar 2011 – Jan 2012 · 10 mos · Hyderabad Area, India

Jan 2005 – Mar 2011 · 6 yrs 2 mos · Hyderabad Area, India

• MOBILE SALES ASSISTANT and SALES FORECAST
• iPhone, Windows mobile and Blackberry series
• Lead designer for both the platforms.
• Analyse the business requirements and competitor products.
• Task Analysis and conceptualising the framework from scratch.
• UI mockups and working closely with development team till the end product
• CRM Mini Apps for sales and marketing executives.
• Presentation Library and Campaign Management
• Setting product direction and UI requirements based on business, user and brand needs
• Collaborating with product managers, engineers and research specialists to define the user experience
• Designing user interaction models, workflows and user interfaces
• Working hand in hand with visual designers, web developers and engineers to deliver the final product
• DESIGN PATTERNS AND GUIDELINES
• Authored “Browse” and “Compare Objects” design Patterns for “Fusion”- next generation Enterprise application of Oracle.
• Authored “Sort” and “Filter” guidelines for Fusion BLAF+
• Identify common flows & page designs that are used across all product families.
• To build according to common requirements, test for usability, and delivered through J-Developer as composite components to expedite the design process.
• INDUSTRY SPECIFIC ENTERPRISE APPS
• Life Sciences CRM Sales on the Go: A sales application that supports Pharmaceutical Sales Rep’s key task on the field to increase productivity, Health Care Transaction Base and Remote Data Capture (Clinical Product), CRM Mini apps for sales and marketing executives Presentation Library and Campaign Management.
• UI design sessions with cross-functional teams to design and develop. Delivered workflows, information architecture, design specifications and prototypes for the team's designs.
• Performed tier 1 & tier2 flows, task analysis and user requirements studies to generate new user interface requirements and design solutions.
• Coordinate with Usability engineers in Site Visit and conduct Usability lab test.

Aug 2003 – Sep 2005 · 2 yrs 1 mo

• PRODUCTS
• Cordys platforms such as Cordys Intergrator and Cordys Orchestrator enables modelling, deployment, monitoring and management of real-time collaborative business process.
• Understanding functionality of assigned products and propose design solutions with keeping users requirements and profiles in mind.
• Evaluate design against user requirements & making interactive prototypes.
• Perform competitor analysis, User Profiling, Information Architecture and Task Flows.
• Understanding implementing and evaluating Cordys User Interface Guidelines.
• Collaborating with the graphic designer for flash demos, Icons, style sheets and other graphic design related deliverables for products.