Jan 2025 – Aug 2025 · 7 mos · Bengaluru, Karnataka, India

Nov 2023 – Jan 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Leading Content & business strategy, Campaign Operations & Community Growth charters in Eloelo
• Managing a team of 15 members
• Strategizing the supply & demand + content quality control
• Leading Campaign Planning & Operations
• Notable Contributions:
• Rebranding - #IndiaKaLiveAdda (Current brand tagline)
• Grew the user average time spent by 2X
• Established UGC content creation from scratch (15K creators Daily) & grew average time spent by 15%
• Brand Collaboration with Radio Mirchi
• Ideation & Activation of new content IPs
• Hosted India's first mobile non-stop 136 Hour Livestream IP 'LoveHouse'
• & more

Dec 2022 – Oct 2023 · 10 mos · Bengaluru, Karnataka, India

• Leading Content strategy, Business Strategy & Community Growth charters in Eloelo
• Managing a team of 10 members
• Strategizing the supply & demand + content quality control
• Notable Contributions:
• Rebranding - #IndiaKaLiveAdda (Current brand tagline)
• Grew the user average time spent by 2X
• Established UGC content creation from scratch (15K creators Daily) & grew average time spent by 15%
• Improved creator-new user (D0) engagement 2x by building creator personas & running A/B feeds
• Brand Collaboration with Radio Mirchi
• Ideation & Activation of new content IPs
• Hosted India's first mobile non-stop 136 Hour Livestream IP 'LoveHouse'
• & more

May 2022 – Nov 2022 · 6 mos · Bengaluru, Karnataka, India

• Leading Content strategy & Community Growth charters in Eloelo
• Managing a team of 5 members
• Establishing UGC creation & Content Programming
• Notable Contributions:
• Rebranding - #IndiaKaLiveAdda (Current brand tagline)
• Grew the user average time spent by 2X
• Established UGC content creation from scratch (15K creators Daily) & grew average time spent by 15%
• Brand Collaboration with Radio Mirchi

Dec 2021 – Mar 2022 · 3 mos · Remote

• Integrated UGC content creation for Booyah! India (previously PGC driven approach) at lower acquisition cost & higher content ingestion funnel.
• Established Content Repository of 20K+ gaming clips for Booyah! India from 5000+ gaming content creators.
• Supported Free Fire India establish new user acquisition funnel with cross-functional campaigns from diverse gaming creators & influencers.
• Introduced IRL gaming content & non-Free Fire gaming content as a new content verticals - increasing user time spent by >30 mins average/day.

Nov 2020 – Nov 2021 · 1 yr · Remote

• User acquisition & awareness about BOOYAH! clips in the gaming community.
• Building & sustaining Creator communities for BOOYAH! clips across the Indian gaming ecosystem. (setting SOPs from scratch)
• Market, Trend & Competitor Analysis & Data Analytics for regular iterations for best performing Clip Content on BOOYAH!
• Introduction of IRL content & understanding the user behavior + impacts.
• Building large clip content repository across different genres for users to engage with.
• Understanding, adapting & changing user-behavior, the move away from reward-driven mindsets & Improving the clips UI/UX for consumers + creators
• Developing a good rep with the gaming community while expanding as per the user feedback on B! to ensure best user experience. Ensuring most cost-effective negotiations while keeping goodwill with the creators' community

Sep 2019 – Nov 2020 · 1 yr 2 mos · Bengaluru Area, India · On-site

• Core team of UGC program powered by Dailyhunt - DHCreator - a content publishing platform which empowered news stringers & UGC content creators from across the country to publish their content on DailyHunt (previously only open to News Publishers)
• DHCreator operated at 10x lower CPM payment model compared to big publishers - leading to 50x more content at 10x lower price - making it a sustainable content generation stream.
• Onboarded 5000+ individual stringers & content creators into the DH creator program, including vernacular creators across India, official celebrity handles, official government handles and helped them grow organically while reaching new audiences on the platform.
• Core Team behind Josh App Launch - spearheaded #JoshMeinAaja campaign - main POC for Josh x Qyuki partnership - onboarded top ex-Tiktok topline influencers - Team07, TeenTigada & handled content ingestion & operations 1-on-1.

Jun 2019 – Aug 2019 · 2 mos · On-site

• Building Content Strategy for MEA's Instagram & Facebook Pages. End-to-end owning up of Content Calendar, Scheduling & Execution of Marketing Collaterals
• Implemented Viral Hacks for exponential growth of organic followers - grew from 10K to 50K follower base

Aug 2018 – May 2019 · 9 mos · On-site

• - Amassed over 10M+ organic views on Facebook across 12+ content pages - DL Hughley, Humor Meeets Comics, Inked Magazine & more.

May 2018 – Jun 2018 · 1 mo · On-site

• - Brand campaign for DIAGEO - McDowell’s No.1 Yaari - Digital ads & copywriting (Core SKUs)

Jan 2018 – May 2018 · 4 mos · On-site

• Core team of TTK Prestige Re-Branding Campaign with Vidya Balan: TVC, Scriptwriting, Digital Ad copies
• Also worked for ad copies of brands like Tanishq Diamonds, Decathlon, and more.

May 2017 – Jul 2017 · 2 mos · Gurugram, Haryana, India · On-site

• During my tenure in Ogilvy&Mather, I assisted the creative department as a Graphic Designer and got a chance to work with major clients like Canon, Honda, WaterAid, and more.
• Designed digital brand campaigns for Water Aid & Canon which were published on official Social media channels & Digital ads.