Lakshmi Mohan — Digital Marketing Specialist

Results-driven CRM and Growth Marketing professional with 5.8 years of experience in driving customer engagement, retention, and revenue growth through data-driven strategies. Proficient in multi-channel marketing, customer lifecycle management, campaign optimization, and collaborating with cross-functional teams to meet business objectives. Core Competencies CRM Tools: Clevertap, MoEngage, WebEngage, Zoho CRM, Salesforce, Hubspot, and more. Marketing Expertise: Email Marketing, Product Marketing, Growth Strategies, B2B & B2C Campaigns, and Funnel Optimization. Technical Skills: Facebook Ads, Google Ads, Web Analytics, Landing Page Design, and Tech Integrations. Key Achievements Simpl | Assistant Manager - Marketing -Increased active users to 3M during festive seasons through targeted multi-channel campaigns. -Designed 350+ campaigns, boosting engagement by 40% and conversion by 15%. -Executed Diwali campaigns with Myntra, Meesho, and others, driving a 20% TPV increase. - Promoted sales for 26K+ merchants, achieving a 30% uplift in top-of-funnel engagement. KredX | Marketing Manager - Email Communications -Strategized remarketing campaigns, increasing user retention by 20%. -Enhanced conversion rates by 30% through A/B testing and audience segmentation. -Reduced bottom-funnel drop-offs by 30%, improving lead nurturing efficiency. OPEN Financial Technologies | Marketing Analyst -Grew monthly loan disbursements from ₹0 to ₹25 crores via optimized ads and partnerships. -Improved the overall funnel by 21% through enhanced multi-channel communication. -Increased loan disbursal rates by 15% with timely product nudges

Stackforce AI infers this person is a Growth Marketing professional with expertise in MarTech and Fintech industries.

Location: Bengaluru, Karnataka, India

Experience: 6 yrs 10 mos

Skills

Growth Marketing
Crm Management
Email Marketing
Campaign Management
Digital Marketing

Career Highlights

Increased active users to 3M through targeted campaigns.
Achieved 30% uplift in top-of-funnel engagement.
Boosted email open rates by 30% with advanced techniques.

Work Experience

Aditya Birla Fashion and Retail Ltd.

Martech Manager (1 yr 1 mo)

Simpl

Marketing Manager (1 yr 1 mo)

KredX

Marketing Manager Email Communications (6 mos)

Open Financial Technologies

Assistant Manager Digital Marketing (2 yrs 10 mos)

Growth Marketing Associate (1 yr 5 mos)

ISPG Technologies

Marketing Intern (2 mos)

Education

Master of Business Administration - MBA at APJ Abdul Kalam Technological University

CA - INTER at The Institute of Chartered Accountants of India

BATCHELOR OF COMMERCE at Mahatma Gandhi University

Lakshmi Mohan

Digital Marketing Specialist

Bengaluru, Karnataka, India6 yrs 10 mos experience

Key Highlights

Increased active users to 3M through targeted campaigns.
Achieved 30% uplift in top-of-funnel engagement.
Boosted email open rates by 30% with advanced techniques.

Stackforce AI infers this person is a Growth Marketing professional with expertise in MarTech and Fintech industries.

Contact

Skills

Core Skills

Growth MarketingCrm ManagementEmail MarketingCampaign ManagementDigital Marketing

Other Skills

A/B testingAdvertisingAnalytical SkillsAttention to DetailAudience segmentationAutomated workflowsB2B MarketingCampaign optimizationCampaignsCanvaClient RelationsCommunicationCross-branding promotionsCustomer JourneysCustomer engagement

About

Experience

Aditya birla fashion and retail ltd.

Martech Manager

Feb 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Simpl

Marketing Manager

Dec 2023 – Jan 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India

Drove a 30% increase in retention and reduced churn to 15% by implementing personalized loyalty and retention strategies.
Orchestrated seasonal campaigns, contributing to an incremental revenue of ₹3 crore and a ₹13.8 crore GMV opportunity.
Executed cross-branding promotions for 26K+ merchants, resulting in a 30% boost in top-of-funnel engagement.
Optimized onboarding funnel, increasing conversion rates from 20% to 35% and first-time transactions by 18%.
Collaborated with major brands like Swiggy, Zomato, BigBasket, MakeMyTrip, and Meesho to execute high-impact campaigns that enhanced user activity and brand visibility.

Multi-channel marketingCustomer engagementCampaign optimizationRetention strategiesCross-branding promotionsOnboarding funnel optimization+2

Kredx

Marketing Manager Email Communications

Jun 2023 – Dec 2023 · 6 mos · Bengaluru, Karnataka, India

Boosted email open rates by 30% through personalized subject lines and advanced segmentation techniques.
Spearheaded cross-functional projects, resulting in a 20% reduction in campaign execution time.
Integrated AI-powered tools for lead prioritization, leading to a 35% improvement in sales closure rates.
Developed and implemented automated workflows, achieving a 40% reduction in manual processes for marketing campaigns.

Email marketingA/B testingAudience segmentationLead prioritizationAutomated workflowsEmail Marketing+1

Open financial technologies

2 roles

Assistant Manager Digital Marketing

Promoted

Sep 2020 – Jul 2023 · 2 yrs 10 mos

Achieved a 50% reduction in acquisition costs by optimizing paid campaigns and leveraging organic growth strategies.
Contributed to a 25 crore monthly disbursement milestone by enhancing user experience through targeted product communications.
Implemented data-driven improvements in product nudges, leading to a 15% increase in loan disbursement conversion rates.
Created and optimized 50+ landing pages, improving overall funnel efficiency by 21%.

Paid campaignsUser experience enhancementData-driven improvementsLanding page optimizationDigital MarketingGrowth Marketing