Oct 2022 – Jul 2023 · 9 mos

• Sales Strategy Development: Collaborate with senior management to devise and implement effective sales strategies aimed at attracting and securing exhibitions and events.
• Client Relationship Management: Establish and maintain strong relationships with clients, understanding their exhibition needs and ensuring exceptional service delivery.
• Team Leadership: Assist in leading the sales team, providing guidance, training, and support to achieve collective and individual sales targets.
• Market Analysis: Conduct market research to identify emerging trends, potential clients, and opportunities for business growth within the exhibition sector.
• Event Coordination: Work closely with event organizers to ensure seamless execution of exhibitions, addressing any issues that arise promptly.
• Reporting: Prepare regular reports on sales performance, client feedback, and market trends to inform strategic decisions

Jan 2015 – Jul 2023 · 8 yrs 6 mos

• Overseeing AMVS Category & Venue Assessment
• MyCEB spearheads the AMVS category for meeting rooms in convention/exhibition centers, hotels/resorts, and the public/private sectors. This initiative, mandated by the Ministry of Tourism, Arts, and Culture (MOTAC), is presented during the ASEAN Tourism Forum every two years. My role involves overseeing and assisting with all aspects of this initiative, including budgeting, scheduling, and venue assessment and evaluation.
• MICE Product Development
• Assisting in designing, developing, and implementing the MICE product development program, which includes product innovation workshops, database management, industry updates, and advisory support.
• Sales & Marketing Support
• Providing product updates and information to support MyCEB’s sales and marketing activities, including familiarization trips, marketing content for destinations, and website updates.
• Sourcing New Business Event Products
• Identifying and sourcing new products that cater to the needs of the business events industry, such as incentive programs, team-building activities, and unique venues.
• Business Events Destination Development
• Contributing to the development and execution of product development plans for business event destinations.
• Industry Partnerships & Stakeholder Engagement
• Assisting in building and maintaining strong relationships with industry partners, including hoteliers, event management companies, government institutions, and other stakeholders.
• Trade Show & Exhibition Management
• Overseeing booth construction arrangements, liaising with trade show organizers, and coordinating with industry partners for key business events trade shows such as AIME (Melbourne), ITCM (Shanghai), IMEX (Frankfurt & Las Vegas), ITCMA (Bangkok), and IBTM (Barcelona).
• MICE Awareness & Roadshows
• Leading and assisting in state roadshows to enhance MICE awareness among private and government stakeholders.

Dec 2012 – Dec 2014 · 2 yrs

• Conduct research on the given markets and potential customers
• Coordinate and collate data for promotional activities
• Foster strong client relationship and develop strong understanding of clients business
• Maintain up-to-date knowledge of market trends

Jan 2012 – Nov 2012 · 10 mos

• Assisting marketing team to verify and update the potential customers & prospects lists.
• Creating new leads and verify existing leads.

May 2011 – Nov 2011 · 6 mos

• Responsible to developing new business sales opportunities through lead generation, prospecting and cold calling.
• Responsible for the sales of company’s products & services to business corporations.
• Responsible for realizing the committed sales targets.
• Implement the sales & marketing strategies assigned by the management.
• Maintain good rapport & relationship with customers.