Jun 2022 – Mar 2024 · 1 yr 9 mos

• Supported the Ads & Promotions design team in making DoorDash the best place for businesses to market to local customers.

Nov 2021 – Jun 2022 · 7 mos

• Supported a team of 12 product and content designers in building a best-in-class advertiser experience on our self-serve platform, Ad Studio.

Nov 2019 – Nov 2021 · 2 yrs

• Designed tools and frameworks to personalize promotional experiences across Spotify Free for 100+ million listeners, as well as our artists and advertisers. Balanced performance optimization with ethical considerations for data privacy and transparency.

Feb 2019 – Nov 2019 · 9 mos · Greater New York City Area

• Led and executed product design on all features across our platform. Responsible for recruiting and supporting the design team, driving design strategy and usability improvements, streamlining collaboration between Design, Product, and Engineering.

Jan 2018 – Feb 2019 · 1 yr 1 mo · Greater New York City Area

• Designed the 12 month vision for a new campaign workflow. Demoed our product vision to prospective pilot customers at our annual Summit, which generated more interest than any pilot in the history of Bluecore and allowed us to select 5 ideal pilot customers.
• Championed User Research practices across the Product team. Organized and moderated user interviews and testing of high fidelity prototypes with 10+ clients in 1 year. Aggregated usability data and qualitative research to present insights to stakeholders across our company, which informed our long term product vision.

Jan 2016 – Jan 2018 · 2 yrs · Greater New York City Area

• Designed systems that deliver actionable cognitive insights to healthcare professionals in a way that enhances their existing workflows. Conducted generative user research with IBM clients to gain awareness into the pain points within healthcare workflows, and performed usability testing to optimize our products.
• Watson for Clinical Trial Matching: UX Design for a product in partnership with Mayo Clinic that identifies eligible patients for clinical trials and expedites the screening process, helping studies to meet their enrollment goals and patients to receive the most advanced experimental treatments. Was proven through studies to increase clinical trial enrollment at Mayo Clinic by 80%.
• Watson for Genomics: UX Design for a personalized medicine platform that analyzes patient genomic profiles to recommend new experimental treatments, in partnership with Quest Diagnostics. Created wireframes and visual designs for an early release of the product.
• Watson for Patient Safety: UX Research + Design for a next generation pharmacovigilance platform that allows pharmaceutical companies to track and report adverse side effects to their drugs, in partnership with Celgene. Helped conduct user interviews and synthesize research findings, as well as perform competitive analysis of existing products.

May 2015 – Nov 2015 · 6 mos · Greater New York City Area

• Reimagined digital publishing and the way people engage with branded content. Synthesized content strategy with a great user experience, and designed content systems that made publishing intuitive.

Mar 2014 – May 2015 · 1 yr 2 mos · New York, NY

• Consulted with start-up and corporate clients to build great digital experiences for their customers, including web design and branding.