Amin Makhani — VP of Marketing

Currently I'm the VP of Marketing at Avoca. Below is a summary of the work I've done in the past. I am a Growth & Marketing Leader with deep experience in SaaS businesses serving SMBs. Over the past 15+ years, I’ve helped scale two startups into successful exits: • Yext – joined as one of the first 25 employees (<$5M revenue) and helped grow the company to $100M+ revenue and IPO. • BentoBox – joined at ~40 employees (<$4M revenue) and contributed to its growth through acquisition by Fiserv (Fortune 200). I spent 6+ years at both companies in leadership roles spanning marketing, growth, analytics, finance, and operations — a reflection of my loyalty to the teams I join, my focus on seeing businesses through their full growth journey, and my ability to step into multiple functions simultaneously when needed. My specialty is demand generation and customer acquisition, supported by an operator’s toolkit that includes analytics (spotting the signal from the noise), finance (understanding unit economics and the ROI of incremental spend), and RevOps (optimizing systems to ensure marketing efforts convert directly into revenue). I strive to be intellectually honest and data-driven, often serving as a neutral arbiter of the numbers to help leadership teams solve problems with clarity and objectivity. I thrive on the challenge of scaling businesses by using analytics to bring clarity to complex challenges, align leadership around priorities, and focus teams on the activities that create sustainable growth. I approach problems with curiosity and a drive to keep learning, ensuring that the systems I build continue to perform as companies grow.

Stackforce AI infers this person is a SaaS Growth and Marketing Leader with expertise in demand generation and analytics.

Location: New York, New York, United States

Experience: 16 yrs 3 mos

Skills

Demand Generation
Analytics
Crisis Communications
Digital Performance Marketing
Lead Generation
Sem

Career Highlights

Scaled two startups to successful exits.
Expert in demand generation and customer acquisition.
Led cross-functional teams in high-growth environments.

Work Experience

Avoca

VP of Marketing (2 mos)

Startup Idea

Startup Exploration (7 mos)

BentoBox

VP of Growth; Head of Data/Analytics | Expanded Scope: Finance, RevOps, Brand (6 yrs)

Acquisition Marketing

Consultant (1 yr)

World

Solo World Traveller (0 mo)

JW Player

VP of Digital Marketing & Acquisition (1 yr)

Yext

Director Roles: Demand Generation; Analytics/FP&A; SMB Marketing (4 yrs)

Marketing Manager & Analyst (4 yrs)

Education

B.S at Duke University

at Rockdale Magnet School for Science and Technology (RMSST)

Amin Makhani

VP of Marketing

New York, New York, United States16 yrs 3 mos experience

Highly Stable

Key Highlights

Scaled two startups to successful exits.
Expert in demand generation and customer acquisition.
Led cross-functional teams in high-growth environments.

Stackforce AI infers this person is a SaaS Growth and Marketing Leader with expertise in demand generation and analytics.

Contact

Skills

Core Skills

Demand GenerationAnalyticsCrisis CommunicationsDigital Performance MarketingLead GenerationSem

Other Skills

ABMAcquisition CampaignsAcquisition MarketingAd Spend ManagementB2B MarketingCACCAC AnalysisConversion OptimizationCorporate FP&ACustomer AcquisitionCustomer RetentionData InfrastructureDigital MarketingDigital MediaDigital Strategy

About

Experience

Avoca

VP of Marketing

Jan 2026 – Present · 2 mos

Startup idea

Startup Exploration

Jan 2025 – Aug 2025 · 7 mos

Bentobox

VP of Growth; Head of Data/Analytics | Expanded Scope: Finance, RevOps, Brand

Jan 2018 – Jan 2024 · 6 yrs

Scaled company from ~$4M and ~40 employees to acquisition by Fiserv (Fortune 200).
Supported all aspects of the business, often leading multiple functions simultaneously
Owned company-wide demand generation across organic, paid, partner, and upsell; supported outbound with target lists and self-prospecting strategies.
Drove a culture of constant experimentation across conversion funnels and new channel discovery.
Key results included: Plans Page redesign (+15% leads), Homepage Hero email capture (+10% leads), and unlocking a new paid channel via Facebook audiences (+50% paid leads).
Shifted paid search optimization from Lead → Opportunity, improving MQL→SQO conversion by 50%.
Built and led the Data & Analytics function; implemented attribution modeling (~90% of leads attributed), churn/retention analytics, and Snowflake data infrastructure for reporting and customer-facing products.
Led 2021 annual financial planning, including operating model rebuild, initiative cost/benefit evaluation, and board presentation.
Oversaw crisis communications during COVID-19, earning coverage in The New York Times and CBS Mornings; also led Social, Content, Events, and Internal Comms.

Demand GenerationAnalyticsFinanceRevOpsCrisis CommunicationsMarketing Strategy

Acquisition marketing

Consultant

Jan 2017 – Jan 2018 · 1 yr

Offering consultative services on Digital Performance Marketing. Tactical support with increasing yield from paid advertising. Paid media expansion and optimization. Lifetime value and CAC analysis.
Clients included IAC, Charlotte Tilbury, BentoBox, SignPost, Dandelion Energy and PuppySpot.

Digital Performance MarketingPaid AdvertisingCAC AnalysisLifetime Value Analysis

World

Solo World Traveller

Jan 2017 – Jan 2017 · 0 mo

Travelled the globe - Europe, Asia & Oceania (21 countries).
🇺🇸 🇩🇪 🇳🇴 🇬🇧 🇨🇿 🇦🇹 🇸🇰 🇭🇺 🇫🇷 🇱🇺 🇭🇷 🇧🇦 🇦🇪 🇳🇵 🇸🇬 🇹🇭 🇰🇭 🇻🇳 🇭🇰 🇮🇩 🇦🇺 🇳🇿

Jw player

VP of Digital Marketing & Acquisition

Jan 2016 – Jan 2017 · 1 yr

Tripled lead volume (750 → 3,000/month in 3 months) without additional spend by optimizing landing pages and upsell flows.
Expanded acquisition campaigns into 25+ countries through paid search, social, and display advertising.
Designed and implemented nurture programs that converted free sign-ups into both self-serve and enterprise customers, reducing CAC and increasing sales velocity.

Lead GenerationAcquisition CampaignsNurture Programs

Yext

2 roles

Director Roles: Demand Generation; Analytics/FP&A; SMB Marketing

Promoted

Jan 2012 – Jan 2016 · 4 yrs

Directed global demand generation across SMB, Partner, and Enterprise channels; implemented ABM strategies.
Led revenue forecasting, KPI modeling, and annual planning across go-to-market functions under the CFO.
Improved forecast accuracy and board reporting with new growth and retention models.
Grew SMB monthly new bookings 3x (from $400K to $1.2M) while maintaining acquisition cost.
Scaled SMB lead volume to 140K/month, reaching ~25% of U.S. small businesses.

Demand GenerationRevenue ForecastingKPI Modeling

Marketing Manager & Analyst

Jan 2008 – Jan 2012 · 4 yrs

Promoted from Analyst to Director within ~3 years (Dec ’08 → Feb ’12), reflecting rapid growth in responsibility.
Built, scaled and optimized SEM campaigns; independently managing $1M+ monthly ad spend.

SEM CampaignsAd Spend ManagementSEM