Ashley Couto

Founder

9 yrs 10 mos experience
AI Enabled

Key Highlights

  • Advocate for women's advancement in AI since 2017.
  • Helped F500 marketers negotiate $250k+ salary increases.
  • VP at a tech company with AI hiring influence.
Stackforce AI infers this person is a SaaS and AI leadership expert focused on women's empowerment.

Contact

Skills

Core Skills

Product DevelopmentSales ManagementGenerative AiCross-functional Team LeadershipScreening ResumesWritingCuratingEvent Planning

Other Skills

Analytical SkillsBusiness ConsultingCareer CounselingCareer DevelopmentCareer Path PlanningCareer StrategistCoachingConsultingCorporate ConsultingCorporate TrainingCover LettersCreator EconomyCurriculum DevelopmentCustomer ExperienceDemand Generation

About

Hi, I'm Ashley. I've been advocating for women's advancement at work since 2017—and now I help women learn, lead, and get hired in AI. Here's the crisis: Women are being left behind in AI. 
📉 Only 22% of AI talent globally is female. Less than 14% hold senior executive roles in AI [Interface EU]
 📉 50% of men use generative AI vs. only 37% of women [Federal Reserve Bank of New York] ⚠️ 44% of AI systems exhibit gender bias [Berkeley Haas Center] AI is reshaping who gets hired, promoted, and controls the future of work. If women don't learn to use AI, lead AI projects and digital transformation, and get hired into AI roles, we'll lose ground we've spent decades fighting for. For 8 years, I've fought for women through coaching, writing, speaking, and mentoring—advocating for equal pay, promotion equity, and careers where women have real power. AI is simply the next frontier. If you're here, at least one of these is probably true: ✔️ You're intimidated by AI but know you need to learn it
 ✔️ You want to lead AI projects or get hired into AI roles
 ✔️ You know AI skills will determine who gets promoted
 ✔️ You want to position yourself for AI leadership BUT... ❌ You don't know where to start with AI
 ❌ You're not sure how to lead AI projects without being technical
 ❌ You don't know how to get hired or promoted into AI roles
 ❌ You're afraid you'll be judged for using AI at work Then you're in the right place. My work started with a TEDx talk about how harassment impacts women's earning potential. Four years ago, I formalized this into coaching. I've helped F500 marketers learn AI, lead digital transformation projects, get hired into AI roles, and negotiate $250k+ salary increases. What makes me different: I'm a VP at a tech company working on AI products AND I'm a hiring manager making AI hiring and promotion decisions. I'm on both sides of the table. How I can help you: 🔥 Learn AI: Master AI tools and use them confidently in your work. 🔥 Lead AI Projects: Position yourself to lead digital transformation and AI implementation. 🔥 Get Hired into AI Roles: Position yourself as the obvious choice for AI leadership positions. 🔥 Get Promoted: Move up from manager to director to VP by positioning yourself as an AI-forward leader. If you're ready to learn, lead, and get hired in AI, send me a DM. pitches@ashleycouto.com Accolades 🔥 Topmate Up Next Voice 2025
 🔥 10x article of the day/week/month Business Insider
 🔥 OneWoman Business Woman of the Year 2018
 🔥 Forbes, Business Insider, SUCCESS, ELLE

Experience

Passion.io

3 roles

Vice President of Professional Services

Promoted

Jan 2026Present · 2 mos

  • In my first quarter as our VP of Professional Services leading our sales and CX team during a time of tremendous change for the company my priorities are thus:
  • 🟢 Leading the sales and CX GTM of YouAI, our best-in-category AI coaching companion for coaches/creators/course and digital product sellers. That looks like lots of collaborating with other senior stakeholders, product and sales enablement for the teams, and acting as a resource for the broader team with questions.
  • 🟢 Supporting our new Head of Customer Success on revamping our Passion Plus experience in line with our squad's guiding ethos of Unreasonable Hospitality.
  • 🟢 Leading the roll out of our professional services division of YouAI and ensuring our first 100 clients have the best possible experience with our team and the company.
  • If you're a 7-figure+ creator, send me a DM about how YouAI can add 6-figures in revenue or savings to your business.
Product DevelopmentSales ManagementSales OperationsCustomer ExperienceGo-to-Market Strategy

Head of Plus (Professional Services)

Promoted

Aug 2025Dec 2025 · 4 mos

  • 🟢 Achieved 100% YOY revenue & enrolment growth through an emphasis on full-pay contracts, increasing outbound efforts, simplifying offer stack
  • 🟢 Launched renewal, upsell, & expansion incentive program for our CSM team to bring compensation in line with with market standard.
  • 🟢 Spearheaded product development and GTM of Passion Business Accelerator, a year-long coaching accelerator to hit $100k+ in their business including curriculum development, recruiting of coaches and additional CSMs. Resulted in over $500k in new business in Q4.

Head of Growth

Jan 2025Jul 2025 · 6 mos

  • 🟢 Led overhaul of sales team operations and strategic priorities, resulting in record month for the sales team within first 90 days in the role.
  • 🟢 Reduced sales team size by 75% to prioritize giving proven top performers more opportunities and better deliver coaching and support.
Sales ManagementSales OperationsDemand Generation

The creator accelerator by chris donnelly

Personal Branding Coach

Jan 2025Present · 1 yr 2 mos · Remote

  • I coach corporate professionals and entrepreneurs to grow their personal brand on LinkedIn.

Ashley couto coaching

Founder + CEO | AI Leadership + Career Coach | AI Trainer

Sep 2023Present · 2 yrs 6 mos

  • DM me to learn more about how I can help you build a career in the AI space.

Chief executive group

AI Instructor

Aug 2023Feb 2025 · 1 yr 6 mos

  • As the AI Instructor for Chief Executive Group, I work with C-Suite executives in some of the largest companies in the US to implement Ai strategies and frameworks into their companies.
  • Ongoing, my role consists of:
  • 🟢 Providing regular AI trainings for members
  • 🟢 Adding to the Chief Executive Group prompts and best practices database and creating prompts for members who are looking to accomplish specific AI-related tasks
  • 🟢 Answering questions for program members
Generative AIWritingInstructor-led TrainingSales and MarketingCorporate Training

Staynue

Head of Operations & Marketing

Jun 2023Sep 2024 · 1 yr 3 mos

  • 🟢 Designed, furnished, and oversaw onsite contractors for 20 short and medium term rental properties in Tampa Bay, Boston, Charlotte, and Miami.
  • 🟢 Scaled marketing operations, achieving $1M increase in annual booking revenue during an industry depression by landing in 5 new markets in 11 months, implementing AI-driven systems, adding four new channels to StayNue's channel marketing roster, and landing in five new markets in a year.
  • 🟢 Improved property listing performance, increasing AirBnB search appearances by 22% year over year by developing AI-powered listing optimization strategies and leveraging analytics tools to better optimize product-market fit for the company's portfolio for 122 listings.
Cross-functional Team LeadershipScreening ResumesAnalytical SkillsTeam ManagementPresentationsInstructor-led Training+2

The listings lab

3 roles

Chief Operating & Marketing Officer

Apr 2020Apr 2023 · 3 yrs

  • As Chief Operating & Marketing Officer, I grew the brand from new entrant into a top 5 vertical company in North America with 2-3x YOY growth through social and community based strategies.
Screening Resumes

Chief Product Officer

Feb 2019Mar 2020 · 1 yr 1 mo

  • As Chief Product Officer, I led the development of three new products and the revamp of the signature program and hired staff to support the delivery of those programs.
Screening Resumes

Chief Operations & Communications Officer

Nov 2015Nov 2018 · 3 yrs · Montreal + Paris · Remote

  • Better En Noir (acquired in 2018) was a boutique PR & influencer marketing firm that specialized in helping English speaking companies gain marketshare in the Francophonie & vice versa. I generated substantial business growth, achieving $5M in new business within 12 months through strategic creator partnerships and retention initiatives maintaining 92.2% client satisfaction.
WritingScreening ResumesAnalytical SkillsTeam ManagementPresentationsInstructor-led Training+1

Ashley is a freelance journalist

Freelance Journalist

Sep 2015Present · 10 yrs 6 mos

  • Articles in: Business Insider, SUCCESS, Forbes Advisor, VICE, Entrepreneur, Elle, Well+Good, Giddy, Conde Nast Traveler, National Geographic, Travel+Leisure, Food Republic, Mashed, Observer, HuffPost, etc.

Concordia university

Guest Curator

May 2014Jun 2014 · 1 mo

  • Process seeks to explore the idea of research as creative impulse. How an art historian synthesizes their ideas is as important as what they argue. The ways in which disparate trains of thought come together to form a cohesive argument will vary from person to person. By displaying various traces of the research practices of students in the Department of Art History at Concordia, art historians become the subjects of discourse.
  • Rather than displaying the end products of a finished thesis or blog post or catalogue essay, the exhibition would aim to capture the beginning stages of student ideas, highlighting the importance of research as a creative and individualized process bearing an artful quality of its own. Meticulously color-coded notebooks, highlighted texts with notes scribbled in the sides, a concept map linking ideas – how we research is as varied as our topics of study. Process assembles these bits and pieces that often end up in the recycle bin or collecting dust on a bookshelf to the fore.
Curating

Musée national des beaux-arts du québec (mnbaq)

Curatorial Assistant

Oct 2013Dec 2015 · 2 yrs 2 mos

  • As a Curatorial Assistant, I did the initial curatorial pull for Ilippunga, the new permanent installation of the Brousseau Inuit Art Collection, assisted with research and interviews, and wrote tombstone texts for multiple works in the exhibition.
Curating

Concordia university

Gallery Assistant

Oct 2011Mar 2013 · 1 yr 5 mos · On-site

  • As the Gallery Assistant at the FOFA Gallery, I was responsible for managing the annual call for exhibitions and leading events programming at the gallery, including special performances by Canadian artists.
Screening ResumesEvent Planning

Education

Concordia University

Master of Arts - MA

May 2013Aug 2015

Concordia University

Bachelor of Fine Arts - BFA — Art History & Film Studies

Aug 2010May 2013

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