Mar 2025 – Aug 2025 · 5 mos · Karāchi, Sindh, Pakistan · Hybrid

Aug 2023 – May 2025 · 1 yr 9 mos · On-site

• Managing advertising for lead generation on Google, LinkedIn & Meta in over 5 markets across the SAMEA region, improving the quality of leads and reducing cost per lead by over 30%.
• Strategizing campaign targeting and content ideation for 7 diverse B2B solutions along with continual data-driven optimization.
• Utilising Hubspot CRM with sales teams for each market to incorporate feedback for better lead qualification and conversion.

Jun 2023 – Aug 2023 · 2 mos · On-site

• Assisted in media investment & strategy decisions for a portfolio of brands namely, Dominos, Hilal, & Dalda on digital platforms - Meta, Google & TikTok.
• Managed bi-weekly reporting & meetings, along with post-campaign analysis, promoting a data-driven approach.

Sep 2022 – May 2023 · 8 mos · Pakistan

• Managing 9 brands across a diverse range of industries namely, e-commerce, lifestyle & fashion, food & beverages with a collective monthly sales of over USD 1 million at an ROI ranging between 6-10 times through Facebook & Google Ads.
• Account management on a regular basis communicating creative ideation, competitor analysis, sales strategies & reporting, optimizing client satisfaction and retention

Jun 2022 – Jul 2022 · 1 mo · Pakistan

• Assisted the brand management team in the execution of a 360 brand awareness campaign for OTC products involving:
• Annual brand planning
• Media buying strategy
• Marketing collateral design
• Virtual clinic campaigns
• On-ground product activation
• Email marketing

Jan 2022 – Feb 2023 · 1 yr 1 mo · Singapore, Singapore

• Executed paid ads on FB, IG & Youtube with ROAS of 10+ in the beverage, beauty & fashion Industries along with community-building strategies.
• Strategised marketing, social media, and communication campaigns to align with marketing strategies for the company and its clients.
• Built relationships with existing and potential clients along with their top-line marketing strategy

Dec 2021 – Feb 2023 · 1 yr 2 mos · Singapore, Singapore

• Attract Metaverse Projects for Incubation involving Tech Advisory, VC Support & Community Building
• Developing Partnerships with Developer Communities, Venture Capitalists & Metaverse Projects
• Grow Metavis Lab outreach through B2B & Community Channels for Portfolio expansion

Oct 2021 – Nov 2021 · 1 mo · Singapore, Singapore

Jul 2021 – Sep 2021 · 2 mos · Singapore, Singapore

• Managing business development with various segments of the target market mainly Substrate, Wallet, Tooling & Infrastructure based companies for the crypto space globally through LinkedIn, email marketing & one on one meetings with C-level personnel.
• Developing & executing brand awareness campaigns through partnerships in Fintech events, AMA events, Podcasts & Blogs
• Utilizing multiple avenues including Facebook, Instagram, Twitter, LinkedIn & Medium for Product promotion. Initiated the use of Linkedin Sales Navigator to increase our reach to potential global clients & senior officials for outbound marketing & improved brand credibility.

Jun 2021 – Jul 2021 · 1 mo · Karāchi, Sindh, Pakistan

• Worked on the use of Linkedin Sales Navigator to increase our reach to potential global clients & senior officials for outbound marketing.
• Prepared a social media marketing strategy for two global brands, Royale Linens & Future Home involving Facebook, Instagram & Pinterest.
• Managed the project execution and supply management for clients like IKEA, Walmart & Target through maintaining synergy with the design, planning, purchases, and production departments and ensure timely execution.

Mar 2021 – May 2021 · 2 mos · Pakistan

• Social Media Strategy Development and Paid Advertisement Management for International & National Clients on Facebook, Instagram, Email & SMS Avenues for various marketing objectives ranging from Brand Awareness to Conversions.
• Marketing strategy development focused on various objectives coupled with effective testing skills to discover a competitive target audience and utilize keyword research for continuous optimization.
• Extensive market research and empathy mapping using a marketing funnel for a comprehensive audience, competitors' and product insight.

Jan 2021 – Feb 2021 · 1 mo · Pakistan

• Lead conversion through frequent meetings & follow-ups with potential clients bringing a business of PKR 2 million.
• Timely customized proposal development for clients catering to their specific needs and industrial dynamics boosting lead conversion.
• Overseeing client servicing over the course of project completion & downscaling information to relevant teams

Feb 2021 – Jan 2022 · 11 mos

• Executed PR Campaigns based on SDG 3, 4, 5, 10, 13, 15 in partnership with 19 relevant companies & NGOs to create corporate touchpoints for PD and brand image improvement.
• Identifying & analyzing possible crises and strategizing on effective crisis communication to execute timely PR management.
• Intensive research & empathy mapping of potential partners for proposal customization, development of key deliverables, and maintenance of partnership sustainability.

Aug 2020 – Jan 2021 · 5 mos

• Developing customised sales proposals
• Strategizing on partner raising
• Monitoring partner servicing
• Creating market research reports on sales and prospects
• Constructing CRM/BD trackers

Aug 2020 – Jan 2021 · 5 mos

• Determine the public image of AIESEC that is to be portrayed externally on the local level
• Create an action plan to implement while utilizing possible channels
• Conduct surveys to identify gaps in current public image
• Determine stakeholders that require public image steering
• Conduct research regarding effective PR strategies and local implementation
• Functional Development of Members

Jul 2020 – Sep 2020 · 2 mos

• Developing donation proposals and raising partners for the CSR Project aimed at fundraising & helping the needy during the pandemic.

May 2020 – Aug 2020 · 3 mos

• Leading a team dedicated at partner raising for National Conferences catering to 300 members from across Pakistan, Biannual Recruitment Drives and Exchange Promotion Drives.

Jan 2020 – Apr 2020 · 3 mos

• Assist in the outgoing global exchange operations by managing applications and facilitating applicants for social and corporate internships abroad.

Jun 2018 – Aug 2018 · 2 mos · Karachi, Pakistan

• The Citizens Archive of Pakistan (CAP) is a non-profit organization dedicated to cultural and historic preservation. As an Intern, I interviewed people, recorded, transcribed and archived the interviews for research purposes, gathering contrasting perspectives to the historical literature of Pakistan under the Oral History Project.

May 2018 – Jun 2018 · 1 mo · Karachi, Pakistan

• Interned at Sindh Bank, a banking network in Pakistan, assisting in the daily banking transactions and learning a few aspects of financial management.