Aug 2024 – Sep 2025 · 1 yr 1 mo

• 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬
• Assisted in managing a ₹1.5 CR monthly ad budget across Google and Meta by analysing performance, optimising creatives, and identifying key growth opportunities.
• Partnered with banks like ICICI & RBL, and fintechs such as KIWI, Mobikwik, and Jupiter, boosting daily conversions by 25% and increasing AOV by 20%.
• Executed high-impact campaigns with Unidays, Zomato, CRED, CheQ, and Swiggy, generating ₹50+ lakhs in monthly revenue.
• Managed end-to-end CRM via MoEngage, driving ₹15 lakhs monthly revenue through improved campaign timing, segmentation, and creative optimisation.
• Secured collaborations with ten tech influencers with a combined reach of 3M+, resulting in ₹70+ lakhs in revenue.
• 𝐎𝐭𝐡𝐞𝐫 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬
• Set up Trackier for greater affiliate transparency and onboarded Admitad & iCubeswire, scaling affiliate-driven GMV to ₹80+ lakhs per month.
• Launched the Whatmore ‘Watch and Shop’ feature, contributing ₹26 lakhs MoM and increasing AOV to ₹2400.
• Partnered with CRED for their Only Fridays campaign, generating ₹5 lakhs in a single day.
• Optimised SEO for high-intent keywords, achieving first-page Google ranking from outside the top 10.
• Partnered with IIT Delhi & ISB Hyderabad as the official gifting partner, driving ₹1.9 lakhs revenue from targeted new users.

Mar 2024 – Jun 2024 · 3 mos

• Successfully managed accounts for clients like Zee TV and Sports Gurukul, ensuring 90% on-time project delivery.
• Built and managed high-performing linguist teams of 10+, tailored to client needs, achieving successful project outcomes.
• Proactively generated leads by leveraging my personal LinkedIn network to reach 100+ senior-level professionals.
• Continuously improved the platform by collecting user feedback and reporting bugs to the development team.

Jan 2024 – Jun 2024 · 5 mos

• Evaluated on-ground marketing strategies, including product demonstrations, to assess their effectiveness in generating interest and securing partnerships with e-commerce giants like Amazon and Flipkart.
• Leveraged LinkedIn as a strategic tool to initiate outreach and cultivate relationships with B2B businesses, aiming to establish potential partnerships beneficial to Greaves Electric Mobility.
• Contributed to strategic planning and decision-making within the Strategy & PMO department, focusing on enhancing market penetration strategies and optimizing business development opportunities.

Jul 2023 – Dec 2023 · 5 mos

• Executed profitability analysis efficiently for 371 branches across India, meticulously identifying 65 in the "RED" category.
• Developed and successfully executed data-driven sales strategies aimed at maximizing the branch's profitability.
• Developed automated system for branch profitability monitoring, optimizing operations and driving increased profits.
• Created a concise and informative executive summary sheet of all the branches in the "RED" category for the CXO meetings.
• Conducted thorough research on state housing boards in 28 Indian states, collecting project data for market opportunities.
• Collaborated closely with the CFTs to precisely enhance sales processes via an end-to-end framework suggestion.

Jan 2022 – Jan 2023 · 1 yr

• Founded and led Gymin, a groundbreaking HealthTech startup, pioneering a unique business model that enables users to book gym facilities on an hourly basis, eliminating the need for traditional monthly or yearly memberships.
• Successfully launched Gymin in beta, confirming the concept's market viability and gaining user acceptance, while strategically planning to extend the service, allowing travelers to book gyms in different cities, further enhancing its reach and user offerings.
• Got selected for 100x.vc Cohort 02, a prestigious startup accelerator program, was incubated under PIEDS. Advanced to the in-person audition round of Shark Tank India Season 02, showcasing business acumen and innovation on a nationally recognized platform.
• Secured a funding offer of ₹6L from PIEDS and individual angel investors, valuing the company at ₹3Cr, reflecting strong investor confidence in the business model and growth potential.

May 2021 – Jul 2021 · 2 mos

• Wrote articles to help this NGO raise funds.
• Designed posters for social media marketing.
• Ran campaigns to encourage more engagement from various demographics on this platform.
• Gave ideas to make the UI and UX better for their app.
• Made informative videos of the courses offered to increase outreach.