Purvi Shah

Co-Founder

Mumbai, Maharashtra, India18 yrs 3 mos experience

Highly Stable

Key Highlights

17 years of executive search expertise
Specializes in leadership hiring across industries
Proven track record in building hiring strategies

Stackforce AI infers this person is a strategic recruitment expert with extensive experience in executive search and talent acquisition.

Contact

purvi@greenrootz.com LinkedIn

Skills

Core Skills

Executive SearchLeadership HiringDigital MarketingB2b MarketingBrand ManagementE-commerceEvent ManagementMedia Planning

Other Skills

Brand AwarenessBrand CampaignsBrand MarketingCXO HiringConsumer InsightContent MarketingCorporate RecruitingEmployer BrandingEventsGlobal Talent AcquisitionHiringMarket MappingMarketing CommunicationsNiche Talent AcquisitionPromotions

About

🔍 Struggling to hire the right talent despite having everything else in place? I work with organizations that have aggressive growth plans, complex hiring needs, or niche talent requirements—and help them hire better, faster, and more confidently. With over 17 years management experience including executive search and recruitment consulting, I’ve partnered with startups, mid-sized companies, and large enterprises to fill mid and senior leadership roles that directly impact growth and culture. As a partner at Green Rootz, I lead strategic hiring projects across industries and have built a reputation for understanding market movements, candidate behavior, and business urgency. 💡 My approach isn’t transactional. I go beyond resumes. I help companies spot potential, not just pedigree. Whether it’s an urgently needed Head of Product, a rare Tech Lead, or a Regional Sales Head who can move numbers—my team and I make sure you meet only the right fit. 🔧 What I Specialize In: Executive Search & Leadership Hiring Confidential CXO Hiring Market Mapping & Talent Intelligence Building Hiring Strategies from Scratch Employer Branding for Niche Talent Startups, D2C, BFSI, Digital, Media, FMCG, and Tech 👩‍💼 Who I Work With: Founders who want to build top teams CHROs struggling with high rejection rates or drop-offs Business leaders looking for niche roles that internal teams can't close Global companies setting up in India or scaling India teams

Experience

Green rootz (recruitment company)

Partner

Apr 2023 – Present · 2 yrs 11 mos

Green Rootz is an executive search and recruitment consulting firm that partners with companies to solve hiring challenges at scale. With a focus on mid to senior-level roles, our work spans industries and functions.
At Green Rootz, I:
Lead strategic searches for hard-to-fill positions across India
Advise companies on talent strategy, compensation trends, and market positioning
Personally handle leadership hiring mandates and confidential searches
Guide clients in evaluating candidate potential beyond resumes
Consult on employer brand positioning to attract the right candidates
We’ve helped hundreds of organizations scale smartly by hiring right—with many clients treating us as their extended hiring arm.

Executive SearchLeadership HiringMarket MappingTalent IntelligenceEmployer Branding

Consultant

Business Consultant

May 2018 – Sep 2024 · 6 yrs 4 mos · Mumbai Area, India

Advise companies on B2B and B2C marketing, Digital Marketing, Social Media Marketing and Content Marketing
Worked with varied companies in Edtech, Media Production, Travel, Executive Search and Advertising space.
Devise strategy for their social media presence that includes presence on Instagram, Facebook, Twitter, Youtube and Linkedin.
Spearheading integration of SAAS platform to automate systems & processes
Set up an ethical, open working environment with high level of professionalism, integrity, sense of urgency, organization/prioritization skills, and commitment to ensuring high quality standards.
Trained, mentored and led a team in providing full and overall support to companies by ensuring successful execution; raising team’s level of productivity.
Researched and developed new strategies to achieve company goals and objectives.

B2B MarketingDigital MarketingSocial Media MarketingContent MarketingTeam Leadership

9x media pvt. ltd.

Marketing Specialist

Jan 2012 – Apr 2018 · 6 yrs 3 mos · Mumbai Area, India

Manage 360-degree marketing initiatives including digital marketing of all 5 Music TV Channels of 9X Media – 2 Hindi Music Channels (9XM & 9X Jalwa), English Music (9XO), Marathi Music (9X Jhakaas) and Punjabi Music (9X Tashan)
Was solely responsible for launch campaign of 9XO – English Music Channel and re- launch of 9X Jalwa – Hindi Retro Music Channel
Responsible for complete social media presence of channels on Facebook, Twitter, Instagram & Youtube.
Strategize and execute brand campaigns as well as tactical campaigns
Handle all consumer & trade marketing initiatives including brand communication, media planning & buying, consumer insights, public relations, digital & social media marketing in coordination with various agencies that are on board
Conceptualize & execute various events, properties (on air as well as off air) and alliances to create awareness, reinforce the brand proposition & increase stickiness among audience.
Partner with various Live Gigs & Music Festivals across the country to target influencer segment and retain top of mind recall in that fraternity.
Build & leverage various animation characters for online and offline marketing including Bade Chote, Bhigi Billi, Betel Nuts, Silly, Bhabhi, Jatt & Jaat
Explore opportunities of cross promotion & barter by tying up with other media & non- media houses which helps increase elasticity of the allotted marketing budget.
Responsibilities include increasing reach and time spent on the channel that drives ratings & TVTs, conduct qualitative and quantitative research and provide input to programming team.

Digital MarketingBrand CampaignsMedia PlanningSocial Media ManagementBrand Management

Giftanyone.com

Co-Founder

Aug 2009 – Dec 2011 · 2 yrs 4 mos

Core member of the team responsible for conceptualizing a personalized & experiential ecommerce gifting website- GiftAnyone.com
Product responsibilities included giving inputs for site design, site-flow, content and graphical representation of all products
Managed all digital marketing & promotion activities to create brand awareness, drive registrations and conversions
Identify potential partners tie-ups for personalized and corporate gifting
Co ordinate with distributers & manufacturers across the country & outside to come up with innovative categories, manage P&L responsibilities of every category assigned

E-commerceDigital MarketingBrand Awareness

Absil – 360 degree experience (times group)

Client Service Representative

Oct 2007 – Jul 2009 · 1 yr 9 mos

Ideate, conceptualize, develop & market various annual branded properties
Making media plans (Print, Television, Radio, OOH, Print, Magazine, Digital, Activations) for all properties.
Working closely with the BD team and submitting the estimated P&L of every property
Organizing tie-ups and closing deals with all Media partners (Television, Radio, OOH, Print, Magazine, Digital, Activations) for property and conceptualize on-air, on-ground, online and print content with all the media partners ensuring entertainment quotient, brand attributes and embedded marketing opportunities for the sponsors.
Closing deals for on ground venue, Hotels, air line partners, gift partners etc for the show
Responsible for execution of entire project
Responsible for the execution of the existing TOI property (Filmfare Awards, Femina Miss India etc.
IPR (Events Ideated, Conceptualized and Executed)
Filmfare Awards Hindu & South | Femina Miss India | Mr. India World
Teen Diva (Teen Pageant) – Televised on MTV | Spell Bee India
Ford Super Model 2009 | Gadget Awards 2009 – Televised on NDTV