Jan 2019 – Feb 2020 · 1 yr 1 mo · Bengaluru, Karnataka, India

Nov 2017 – Dec 2018 · 1 yr 1 mo · Bengaluru Area, India

Jul 2017 – Oct 2017 · 3 mos · Bengaluru Area, India

May 2016 – Jul 2016 · 2 mos · Gurgaon, India

• MARKET RESEARCH AND MARKETING PLAN
• Collected data on target audience, presence of competitors, standard of living and various other
• factors to conduct zonal analysis of 5 cities with population of more than 2 million
• Created a 3 months Marketing plan for 5 major cities with tentative budget of 2.75 crore rupees
• Incorporated traditional and other marketing mediums for maximizing reach to targeted audience
• DATA ANALYSIS
• Analysed the booking and SP tracker data to establish relationships between different data subsets
• Prepared a report revealing the insightful details about quality of services, effectiveness of various
• information mediums, reasons for delay and cancellation in services

Jan 2016 – Jul 2017 · 1 yr 6 mos · Kanpur Nagar, Uttar Pradesh, India

• As Head Finance, Antaragni, one of the biggest intercollegiate cultural festivals in India, was
• responsible for management of budget worth INR 1.2Crores
• Constituted and spearheaded a 3-tier team of 15+ secretaries and 50+ volunteers to manage bills,
• tenders and MOUs and coordinate within a team of 17 Heads of different cells
• Allocated budget to all cells of the fest and managed the expenditure of 70+ events, 50+
• national/international level artists and professional shows
• Managed tenders process for variously required logistics during the fest and negotiated with
• multiple authorities and vendors to ensure the provision of their services at optimal cost to the fest
• Unified the database and negotiated with over 500 hotels, restaurants and food stalls and
• successfully scaled up the revenues by 50% by managing the transactions with 20+ food stalls
• Forecasted income from different sources properly and allocated budget dynamically, thus
• achieved an overall profit of 5% at the end of the fest
• Systemized financial transactions and enhanced transparency by implementing automatic
• registration and payment procedure through official website of Antaragni
• Supervised Antaragni Social Initiatives to spread awareness on blood donation and safe sex campaign