Anshul Goyal

Business Development Executive

Düsseldorf, North Rhine-Westphalia, Germany17 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 14 years of experience in growth marketing and sales.
  • Led transformations for Fortune 500 companies across 10 countries.
  • Expert in analytics and data-driven decision making.
Stackforce AI infers this person is a Growth Marketing and Analytics expert with extensive experience in B2B consulting.

Contact

Skills

Core Skills

Sales AnalyticsB2b MarketingAnalyticsMachine Learning

Other Skills

AnalysisBusiness AnalyticsBusiness ProcessBusiness TransformationBusiness-to-Business (B2B)Change ManagementCoachingConsultingCreative Problem SolvingCustomer ExperienceCustomer InsightData AnalysisData MiningData ScienceDigital Transformation

About

I am a Growth Marketing & Sales professional with over 14 years of experience, passionate about developing and implementing analytical solutions to improve business processes through science and data driven decisions. I have led transformations around consumers and operations for Fortune 500 companies. I have worked in over 10 countries in industries including Telco, Media, Technology, BFSI, FMCG, Distribution and Public Administration. Specialties: - Transformation & change management - Analytics Roadmap and Organization Structure - Customer Segmentation and Profiling, Churn, Cross / Up Sell, Lifetime Value - Acquisition and value proposition - Pricing and Packaging, Margin Management, Product Innovation, Competitors analysis, Benchmarking - Marketing Mix Model, Cross Media Analysis, Brand value Drivers, Campaign Management - Claims analytics, loss models, Fraud Analytics, Litigation & Subrogation, Crime analytics

Experience

Mckinsey & company

Expert

Apr 2016Present · 9 yrs 11 mos · Düsseldorf Area, Germany

  • Driving Sales Analytics methodology in B2B including Acquisition Engine for SMB
  • Building McKinsey Analytics team (Europe)
  • Client Experience Award - 2019
  • Winner in many Analytics competition on Anaconda - McKinsey internal platform for predictive modeling and analytics competitions
  • Winner - Google SEO Algorithm for McKinsey.com Articles
  • Runner Up - Beat the Know search.
Stakeholder ManagementStrategic ConsultingSales AnalyticsB2B Marketing

Fractal analytics

Senior Consultant, Global Consulting & Client Development

Jun 2011Mar 2016 · 4 yrs 9 mos · London, United Kingdom

  • Secured top positions in global competitions
  • Excellence in Analytics Award, NASSCOM Big Data and Analytics Summit 2015
  • 2nd position in predicting diabetes risk challenge (platform: Crowdanalytix)
  • 9th position in Liberty Mutual Group - Fire Peril Loss Cost contest (platform: Kaggle)
  • Achieved MASTER tier (top most tier) on Kaggle
  • Received awards for outstanding performance in Fractal
  • FractElite 2013-14 and 2014-15 (twice, highest award in Fractal)
  • Living Fractal Value Award (twice)
  • Won 4 Fractal Quiz on Probability, Regression, Structured Equation Model and Insurance
  • Industries: Insurance, Financial services, CPG, Retail, eCom, Media, Public administration
  • Technical Skills: Machine Learning (RF, GBM), Regression & Classification, Bayesian Networks, Mixed Effect Models, Trend Analysis, Structured Equation Modeling, Model Validation, Segmentation, Clustering, Neural Networks, Survey Analytics
  • Tools:R, SAS, SPSS, Bayesia Lab, Octave, Solver
Customer InsightData ScienceAnalyticsMachine Learning

Power

2 roles

Head of Industrial Relation, PoWER

Oct 2008Jun 2011 · 2 yrs 8 mos · India

  • PoWER (Promotion of Work Experience & Research), a platform to promote student endeavour in developing technology having global impact with sustenance. There is growing recognition of the need of an organization that can serve as a platform for coordination of R&D work across the spectrum, from corporate bodies to academia, and government establishments. Keeping this in mind, PoWER is started in IIT Kanpur to practice coordinated research with student-industry-public interaction, a triple helical model and letting students work on the real life problems of national and global importance. PoWER has expanded to other IITs like Technocracy in Delhi.
  • I have been involved in the organization from its inception and later served in Industrial domain. I took the Initiative of Utthan, a collaboration between IIT-K and IIA to support SMEs through student involvement. Organised a seminar on quality and productivity with QCFI-Hyderabad. Finalized projects on manufacturer of automotive parts, plastic industry and bakers & confectioners and guided student ideas for startups and generated resources through organizations like SIDBI
  • Website : http://www.iitk.ac.in/dord/power/

Account Manager, Events

Jun 2008May 2011 · 2 yrs 11 mos · India

  • Head Events, E-Summit, Entrepreneurship Cell
  • To promote entrepreneurship including Startup showcase, Elevator Pitch and workshops to evaluate the market potential of your Idea.
  • Coordinator, TedxIIT Kanpur
  • Conducted Tedx IIT Kanpur for the first time in the campus to promote "Power of Innovation".
  • Executive Member, Accounts
  • Elected member to monitor welfare of over 500 members and ensure healthy relation among each other. Proposed and procured funds to upgraded the infrastructure. Conducted sports and cultural festival by leading a team of over 30 and won the highest points structure making competition twice in 2009 and 2011 (2010 - Scrapped).
  • Multi Task Force, Techkriti, Technology and Entrepreneurship
  • Successfully planned and managed the biggest festival of campus so far with budget of over 80 lakhs. Initiated MTF(Multi Task Force), a 20 member team from across batches and department to handle Marketing, Finance and Event Management of the festival. Focused on regular appreciation among team members to derive maximum output.
  • Show Management, Antaragni, Cultural Festival
  • Lead a team of 10 executives to manage infrastructural requirement and logistics of over 40 events that involve over 70 coordinators and 1800 outside participants. Focused on Pre-event planning and proper scheduling to share resources and avoid delays. Personally got involved with vendors and workers to ensure better quality and timely delivery.

Education

Stanford University through Coursera INC.

Machine Learning

Indian Institute of Technology, Kanpur

Bachelor of Technology — Electrical Engineering

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