Jan 2023 – Present · 3 yrs 2 mos · Gurugram, Haryana, India · On-site

• जनसभा में हमारा प्रयास है प्रकाशक-लेखक के बीच एक नई पारदर्शिता लाने का। हमारी महत्वाकांक्षा है हिन्दी के लेखकों को लेखनी से ही पूरी आजीविका यापन हो, भाषा की सेवा में आर्थिक संघर्ष कम से कम हो। जनसभा के सारे प्रकाशन भारत हित एवं भारतीयता के अध्ययन-प्रचार को समर्पित हैं। आइये जुड़ें, आगे बढ़ें एवं हिन्दी को बिंदास बनाएं।
• Jansabha.org is a genuine effort to bring in a new level of transparency between the publication house and the author. Our ambition is to create Hindi writers' success (financials included) so that they can pursue their passion full time. Jansabha is dedicated to stories from Bharat and for Bharat's interest. Join us and let's make Hindi cool again.

Jun 2021 – Oct 2023 · 2 yrs 4 mos · Gurugram, Haryana, India

• Work10M is a startup ecosystem that will enable and empower 10 million livelihoods by 2030. The intent is to instill a balanced approach to value creation where financial growth and consciousness co-exist. This is our “niche”, our “way” - how we operate and encourage our portfolio companies to scale.
• My fellow partners and I are looking forward to working with early-stage startups, entrepreneurs and leaders-in-making to build future focused paradigms of balance and harmony in the new World of Work. Our commitment to generate livelihoods and enable India’s talent ecosystem is total. You can reach us here: www.work10m.com

Aug 2020 – Apr 2024 · 3 yrs 8 mos · India

• Started MBAspark.com an MBA leadership program, in August 2020 to facilitate industry readiness for fresher MBA students from India.
• From 2004-2021: Visiting Industry Faculty for short term student programs (Lectures ranging from 1 session to 4 sessions) on campus placement, consumer online marketing, entrepreneurship, leadership, internet, personal branding & product management. Predominantly with MBA students.
• This journey mostly started post my first full time experience as a adjunct professor in Bengaluru in 2004. During my stint at Microsoft India, I was able to renew this commitment. At my last entrepreneurship venture (octane.in) I was able to invest more time in such campus engagements.
• I have been invited for keynotes, inaugural address (my fav) and panel discussions.
• 25+ campuses in India (in an alphabetical order):
• Ambedkar University Delhi
• Amity University Gurugram
• Banasthali Vidyapith Rajasthan
• Dr. Ram Manohar Lohia Avadh University Ayodhya
• Faculty of Management Studies Delhi (FMS) South Campus
• Hindu College Delhi
• ICFAI Business School Gurgaon
• IIM Lucknow (Noida Campus)
• IIPM Bengaluru
• IIM Ranchi
• IIM Rohtak
• IIT Delhi
• IMI Delhi
• Indus Business Academy (Bengaluru)
• Indus Business Academy (Noida)
• Indus Business School (IIeBM) Pune
• ISB Hyderabad
• Jagan Institute of Management Studies (JIMS) Jaipur
• Lady Shri Ram College (LSR) Delhi
• MDI Gurugram
• Management Institute of Leadership & Excellence (MILE) Pune
• Narsee Monjee Institute of Management Studies (NMIMS) Mumbai
• NL Dalmia Institute of Management Mumbai
• School of Inspired Leadership (SOIL) Gurugram
• Shiv Nadar University (Greater Noida)
• Vedica Scholars Program for Women Delhi
• Welingkar Institute of Management (WE School, Bengaluru & Mumbai)

Aug 2018 – Mar 2020 · 1 yr 7 mos · Delhi, India

• At the Ambedkar University Delhi's Center for Incubation, Innovation & Entrepreneurship I I have played the role of an industry consultant and a specialist (marketing, product & startup) to their Social Startup Leadership Program SSLP. It is a very unique 3 month full time intensive program for budding young entrepreneurs looking to build a social enterprise.
• This is my first experience with social sector formal education & research space and I have learnt a lot partnering with young social entrepreneurs.

Oct 2017 – Feb 2019 · 1 yr 4 mos · Delhi, India

• I assumed the role of the Chief Marketing Officer, at ValueFirst Digital as part of the transition post acquisition of Octane.in. I was responsible for marketing including product marketing.
• Part of a fabulous leadership team, I reported to the CEO.

Aug 2016 – Feb 2019 · 2 yrs 6 mos · India

• Mentor/advisor to various start-up initiatives in India including the following:
• 1. IAMAI Startup Foundation's IAMAIMobile10x at Raipur & Gurgaon
• Speaker at various startup industry events like the Kerala Startup Mission's annual 2018 summit, Vibrant Gujarat's Startup Summit 2017, IAMAI Start up Summit in Jaipur 2016.
• I am often invited by start up organisations in India to share my views on start up marketing, product management, journey as an entrepreneur. I have addressed early stage entrepreneurs and students who are intrigued and interested in creating value of new ideas but need early guidance and help. Pro-bono for student communities.
• Personally I am committed to supporting entreprenuership and start ups in India's Tier 3 & 4 cities where there is a lot of new action/opportunities thanks to the perfect storm created by the confluence of data, devices and digital.
• Disclosure: I am not an early stage investor, do not hold any equity in any of the startups that I have mentored and have plans to engage only on a short term basis with young companies who seek specific guidance.

Jan 2013 – Jun 2017 · 4 yrs 5 mos · Gurgaon, India

• In a fast growing economy like India, the demands of the business on marketing are ever increasing. The role of the marketer and the function of marketing needs to evolve to help bridge this gap. India Marketing Review is a sincere effort in this direction by showcasing ideas, projects and thoughts from select business executives and marketing leaders who are at the fore front of this change.
• I invite you to the India Marketing Review Page on Facebook and join us in this exciting journey.
• http://www.facebook.com/indiamarketingreview

Nov 2011 – Nov 2012 · 1 yr

• Responsible for driving adoption of Microsoft's online assets (MSN, Bing, Hotmail, WL etc.) with consumers in India
• India BG (Business Group) Lead for Online Audiences

Aug 2007 – Jan 2012 · 4 yrs 5 mos

Oct 2010 – Present · 15 yrs 5 mos · Gurugram, Haryana, India

• Founded in 2011, as part of Octane Marketing (acquired in 2017 by ValueFirst Digital), Octane Research has established itself as the definitive research authority in India on how marketers and consumers are engaging through digital channels like Social Media, Email Marketing, Search, Mobile, SMS and the Web.
• By analyzing data from hundreds of sources and running into billions of touch points every year (in India alone), Octane Research provides rich insights and the perfect context for India marketers to move towards smart strategic planning, tactical decision-making and increasing business effectiveness for their digital campaigns.
• In the past Octane Research has reached out to 3000+ India Marketers for our research reports, putting in 1415+ human months worth of effort on analyzing data over the last 10 years.

Feb 2007 – Feb 2019 · 12 yrs · New Delhi Area, India

• Octane.in is India's leading e-mail marketing company. Through its multi-channel on demand technology, it helps leading brands of India to reach out and engage with their consumers. Voted as one of the Top 20 tech startups by techcircle in 2012. Octane.in has been at the forefront of championing opt-in marketing and standing up against the practice of spam in India.
• Though I am one of the co-founders of the company since its inception in 2007, my role has been largely that of a board level member mentor. Since November 2012, I am actively involved in helping build up scale for this business and the team.
• Octane got merged with ValueFirst Digital in April 2017. Operationally now part of ValueFirst Leadership team as their CMO.

Jun 2004 – Aug 2007 · 3 yrs 2 mos · London, United Kingdom

Mar 2004 – Jul 2004 · 4 mos · Bengaluru, Karnataka, India

• Contributed photos to AP news desk, the most memorable one being the Rolling Stones concert at Bengaluru. My photos were the first ones to break on the internet, courtesy Yahoo.com via AP.
• These stringer assignments made me learn the discipline of submitting the photos to the newsdesk latest by 8 pm every night and secondly what the photo editors love (and hate).
• Most of these photos were shot on film and scanned to be transmitted digitally. My only available digital camera was 2 mega pixels. For the curious, I belong to the Nikon club.

Jan 2004 – Jun 2004 · 5 mos · Bengaluru, Karnataka, India

• Taught two full time courses on Digital Marketing & CRM to the MBA students, 3 batches of ~70 students each. I enjoyed researching, preparing and delivering my lectures (7 per week), in an integrative learning way, with the students of the Koramangla campus. Toughest part was grading the answer sheets of the students at the end of the semester. Enjoyed my first classroom experience.

Jan 2002 – Jan 2004 · 2 yrs · Bengaluru Area, India

Jan 1999 – Jan 2001 · 2 yrs · San Francisco Bay Area

Jan 1998 – Dec 1999 · 1 yr 11 mos · San Francisco Bay Area

Mar 1997 – Jul 1998 · 1 yr 4 mos · San Francisco Bay Area

Jul 1994 – Mar 1997 · 2 yrs 8 mos · New Delhi Area, India

Jul 1992 – Jul 1994 · 2 yrs · New Delhi Area, India

Aug 1989 – Jul 1992 · 2 yrs 11 mos · New Delhi Area, India

May 1988 – Apr 1989 · 11 mos · Ranchi Area, India

• A bespoke research and marketing communications agency I had co-founded with 2 other friends while at college in Ranchi. We had an amazing run for the first six months when we added customers at a blazing pace. Within nine months though, we ran out of money and folded our operations. The team also disbanded as all of us went away for different career paths and separate locations. Looking back, I first learned the value of 'managing cashflow' from this failed venture.