Pratiroop Mehta

Co-Founder

New Delhi, Delhi, India18 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

2x founder with extensive marketplace experience
Led significant growth initiatives at Snapdeal
Developed India's first end-to-end holiday booking product

Stackforce AI infers this person is a B2B and B2C Marketplace Product Leader with extensive experience in scaling operations.

Contact

pratiroop.mehta@gmail.com LinkedIn

Skills

Core Skills

Product ManagementStart-up LeadershipGrowth HackingSalesProduct StrategyBusiness DevelopmentNew Product Ideas

Other Skills

A/B TestingBusiness AnalyticsCompetitive AnalysisCredit Risk ManagementCross-functional Team LeadershipCustomer Relationship Management (CRM)Field Force AutomationFinanceGo-to-market StrategyGoogle AnalyticsMobile DevicesMonetizationNew Vendor DevelopmentP&L ManagementPre-sales

About

I am a 2x founder and product leader with 18+ years of experience building and scaling marketplaces across B2B and B2C — spanning furniture, travel, fashion and consumer internet. Currently, I am the CEO & Co-Founder at GoodHome, where we’ve built a tech-led, asset-light B2B furniture marketplace digitizing 350+ SME manufacturers across India & China. We earned backing from leading investors including Foundamental, Axilor, Atrium Angels, Force Ventures and Caret Capital. Previously, I held leadership roles at Snapdeal, TravelTriangle, and Jabong Snapdeal: Led User Growth, Buyer Product & Seller Ads, running 400+ experiments to drive +25% conversion uplift and scaling Ads to $12M Annual Revenue. TravelTriangle: Built India’s first end-to-end holiday booking product, scaling GMV from $5M → $40M and the customer base from 20K → 1M+. Jabong: Launched the company’s first mobile apps and m-site, driving a 25% lift in transacting customers with higher frequency and AOV. I enjoy working at the intersection of founding, scaling and investing, collaborating with VCs, founders and CXOs to build enduring businesses.

Experience

Goodhome

Co-Founder

Dec 2021 – Present · 4 yrs 3 mos · Delhi, India

GoodHome is a tech-led, asset-light B2B furniture marketplace unifying content, sales, CRM, manufacturing, Quality Control, Credit, Payments & Logistics in a fragmented industry
GoodHome addresses furniture, bed & bath, furnishing and decor procurement needs for furniture showrooms, online retailers and also, Hotels, restaurants, Co-working and Co-living spaces.
GoodHome raised investment from Foundamental, Axilor, Caret Capital, Force Ventures, Atrium Angels and IIM Indore Angels.
GoodHome's unique tech solution enables B2B buyers to place complex multi-step manufacturing requests and get error-free, on-time doorstep delivery.
Over the last 3 years, GoodHome has grown into a Positive Operating Margin, Low Working Capital, Zero Churn & High CSAT service that has captured 70% of customer wallet share. More than 350 SME Manufacturers have digitized their operations with GoodHome's solution which has enabled GoodHome to scale supply chain operations to 30+ Cities across India

Start-up LeadershipProduct ManagementSupply Chain OptimizationFinanceVenture CapitalSales+3

Snapdeal

2 roles

Head of User Growth & Product

Apr 2019 – Nov 2021 · 2 yrs 7 mos

Directed Growth & Product for the buyer platform, managing a team of 20 product managers, analysts, and UX designers.
Key Responsibilities
Identify new growth opportunities
Create buyer product and growth roadmap
Generate insights into customer behaviour
Run 0->1 initiatives as an Individual Contributor
User Growth & Buyer Product
Executed 400+ data-driven experiments focused on user engagement, retention, and monetization, improving org-level conversion rate by 25%
o CVR improvement via Search & Discovery, Segmentation, Personalization and Payment Experience
o On-deck and off-deck user engagement hooks
o User Retention through App Notifications, SMS and Emails
o New User engagement via Localization/Vernac, Voice Assistance
Seller Ads Product
o Scaled the Seller Ads Business to $12M ARR, 3x seller participation
o Revamped inside sales process to improve seller experience
Mentored analysts and interns transitioning into Product Management roles

Product DesignCross-functional Team LeadershipMonetizationGrowth HackingA/B TestingP&L Management+2

Director

Nov 2016 – Mar 2019 · 2 yrs 4 mos

Leading User Retention, Engagement and Resurrection

Traveltriangle.com

Head of Product

Mar 2015 – Nov 2016 · 1 yr 8 mos · Noida Area, India

Part of the leadership team, I built India's first end-to-end holiday booking e-commerce product
Designed the product strategy to scale annual GMV from $5M to $40M and grew the customer base from 20K to over 1 million
Developed a multi-channel user engagement product across mobile, web, email and app notifications to create a seamless holiday booking experience
Created a core Sales-CRM engine to streamline content creation operations and boost conversion rates

Product DesignProduct ManagementProduct StrategyGo-to-market Strategy

Jabong

2 roles

Lead Product Manager (Mobile App & Site)

Promoted

Nov 2014 – Mar 2015 · 4 mos · Gurugram, Haryana, India

Created the 1st mobile apps on Android and iOS and mobile site for Jabong
Developed marketing products for CRM, paid marketing, affiliates and alliances for web as well as mobile platform

Product ManagementProduct MarketingGoogle Analytics

Product Manager

Feb 2013 – Oct 2014 · 1 yr 8 mos · Gurugram, Haryana, India

Addictab media

Founder

May 2011 – Jan 2013 · 1 yr 8 mos · Greater Delhi Area

Interactive menu on tablets for restaurants, mixed with some entertainment

Business DevelopmentStrategic Partnerships

Omnibytes technologies (p) ltd.

Founder

Jun 2009 – Jan 2013 · 3 yrs 7 mos · Greater Delhi Area

Launched push mail service for low cost phones: www.jaamun.in. Gathered favorable coverage by TV & print media
Managed promotions for jaamun; organized roadshows at office complexes, schools & colleges, commercial locations
Built mobile applications on contract for startups working in CRM, field force management, coupon management, online training & education

New Product IdeasNew Vendor DevelopmentBusiness AnalyticsCompetitive Analysis

Reliance communications

Product Manager

Jun 2007 – Jun 2009 · 2 yrs · Mumbai

Managed development of low cost smartphones based on Windows Mobile platform with Korean/Chinese OEMs
Developed Point of Sales system for rural commerce
Other responsibilities: analyst for new products & technologies, product development, project management, developing strategic alliances, vendor development