Pratiroop Mehta

Co-Founder

New Delhi, Delhi, India18 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 2x founder with extensive marketplace experience
  • Led significant growth initiatives at Snapdeal
  • Developed India's first end-to-end holiday booking product
Stackforce AI infers this person is a B2B and B2C Marketplace Product Leader with extensive experience in scaling operations.

Contact

Skills

Core Skills

Product ManagementStart-up LeadershipGrowth HackingSalesProduct StrategyBusiness DevelopmentNew Product Ideas

Other Skills

A/B TestingBusiness AnalyticsCompetitive AnalysisCredit Risk ManagementCross-functional Team LeadershipCustomer Relationship Management (CRM)Field Force AutomationFinanceGo-to-market StrategyGoogle AnalyticsMobile DevicesMonetizationNew Vendor DevelopmentP&L ManagementPre-sales

About

I am a 2x founder and product leader with 18+ years of experience building and scaling marketplaces across B2B and B2C — spanning furniture, travel, fashion and consumer internet. Currently, I am the CEO & Co-Founder at GoodHome, where we’ve built a tech-led, asset-light B2B furniture marketplace digitizing 350+ SME manufacturers across India & China. We earned backing from leading investors including Foundamental, Axilor, Atrium Angels, Force Ventures and Caret Capital. Previously, I held leadership roles at Snapdeal, TravelTriangle, and Jabong Snapdeal: Led User Growth, Buyer Product & Seller Ads, running 400+ experiments to drive +25% conversion uplift and scaling Ads to $12M Annual Revenue. TravelTriangle: Built India’s first end-to-end holiday booking product, scaling GMV from $5M → $40M and the customer base from 20K → 1M+. Jabong: Launched the company’s first mobile apps and m-site, driving a 25% lift in transacting customers with higher frequency and AOV. I enjoy working at the intersection of founding, scaling and investing, collaborating with VCs, founders and CXOs to build enduring businesses.

Experience

Goodhome

Co-Founder

Dec 2021Present · 4 yrs 3 mos · Delhi, India

  • GoodHome is a tech-led, asset-light B2B furniture marketplace unifying content, sales, CRM, manufacturing, Quality Control, Credit, Payments & Logistics in a fragmented industry
  • GoodHome addresses furniture, bed & bath, furnishing and decor procurement needs for furniture showrooms, online retailers and also, Hotels, restaurants, Co-working and Co-living spaces.
  • GoodHome raised investment from Foundamental, Axilor, Caret Capital, Force Ventures, Atrium Angels and IIM Indore Angels.
  • GoodHome's unique tech solution enables B2B buyers to place complex multi-step manufacturing requests and get error-free, on-time doorstep delivery.
  • Over the last 3 years, GoodHome has grown into a Positive Operating Margin, Low Working Capital, Zero Churn & High CSAT service that has captured 70% of customer wallet share. More than 350 SME Manufacturers have digitized their operations with GoodHome's solution which has enabled GoodHome to scale supply chain operations to 30+ Cities across India
Start-up LeadershipProduct ManagementSupply Chain OptimizationFinanceVenture CapitalSales+3

Snapdeal

2 roles

Head of User Growth & Product

Apr 2019Nov 2021 · 2 yrs 7 mos

  • Directed Growth & Product for the buyer platform, managing a team of 20 product managers, analysts, and UX designers.
  • Key Responsibilities
  • Identify new growth opportunities
  • Create buyer product and growth roadmap
  • Generate insights into customer behaviour
  • Run 0->1 initiatives as an Individual Contributor
  • User Growth & Buyer Product
  • Executed 400+ data-driven experiments focused on user engagement, retention, and monetization, improving org-level conversion rate by 25%
  • o CVR improvement via Search & Discovery, Segmentation, Personalization and Payment Experience
  • o On-deck and off-deck user engagement hooks
  • o User Retention through App Notifications, SMS and Emails
  • o New User engagement via Localization/Vernac, Voice Assistance
  • Seller Ads Product
  • o Scaled the Seller Ads Business to $12M ARR, 3x seller participation
  • o Revamped inside sales process to improve seller experience
  • Mentored analysts and interns transitioning into Product Management roles
Product DesignCross-functional Team LeadershipMonetizationGrowth HackingA/B TestingP&L Management+2

Director

Nov 2016Mar 2019 · 2 yrs 4 mos

  • Leading User Retention, Engagement and Resurrection

Traveltriangle.com

Head of Product

Mar 2015Nov 2016 · 1 yr 8 mos · Noida Area, India

  • Part of the leadership team, I built India's first end-to-end holiday booking e-commerce product
  • Designed the product strategy to scale annual GMV from $5M to $40M and grew the customer base from 20K to over 1 million
  • Developed a multi-channel user engagement product across mobile, web, email and app notifications to create a seamless holiday booking experience
  • Created a core Sales-CRM engine to streamline content creation operations and boost conversion rates
Product DesignProduct ManagementProduct StrategyGo-to-market Strategy

Jabong

2 roles

Lead Product Manager (Mobile App & Site)

Promoted

Nov 2014Mar 2015 · 4 mos · Gurugram, Haryana, India

  • Created the 1st mobile apps on Android and iOS and mobile site for Jabong
  • Developed marketing products for CRM, paid marketing, affiliates and alliances for web as well as mobile platform
Product ManagementProduct MarketingGoogle Analytics

Product Manager

Feb 2013Oct 2014 · 1 yr 8 mos · Gurugram, Haryana, India

Addictab media

Founder

May 2011Jan 2013 · 1 yr 8 mos · Greater Delhi Area

  • Interactive menu on tablets for restaurants, mixed with some entertainment
Business DevelopmentStrategic Partnerships

Omnibytes technologies (p) ltd.

Founder

Jun 2009Jan 2013 · 3 yrs 7 mos · Greater Delhi Area

  • Launched push mail service for low cost phones: www.jaamun.in. Gathered favorable coverage by TV & print media
  • Managed promotions for jaamun; organized roadshows at office complexes, schools & colleges, commercial locations
  • Built mobile applications on contract for startups working in CRM, field force management, coupon management, online training & education
New Product IdeasNew Vendor DevelopmentBusiness AnalyticsCompetitive Analysis

Reliance communications

Product Manager

Jun 2007Jun 2009 · 2 yrs · Mumbai

  • Managed development of low cost smartphones based on Windows Mobile platform with Korean/Chinese OEMs
  • Developed Point of Sales system for rural commerce
  • Other responsibilities: analyst for new products & technologies, product development, project management, developing strategic alliances, vendor development

Ericsson

Trainee

Jan 2005Jan 2005 · 0 mo

Education

Indian Institute of Technology, Delhi

Bachelor of Technology — Electrical Engineering

Jan 2003Jan 2007

Université catholique de Louvain

Internship

Jan 2006Jan 2006

Delhi Public School - R. K. Puram

Jan 1996Jan 2002

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