Shruti Agrawal

CEO

Gurugram, Haryana, India15 yrs 9 mos experience

Highly Stable

Key Highlights

Over 13 years of diverse marketing experience
Awarded Economic Times Young Leader Award in 2016
Proven track record in driving brand growth and customer retention

Stackforce AI infers this person is a Marketing Leader in the Healthcare and Retail sectors.

Contact

Skills

Core Skills

Growth MarketingMarketing StrategyBrand DevelopmentDigital MarketingMarketingE-commerce StrategyBrand Strategy DevelopmentStrategic InitiativesCustomer CentricityRevenue ManagementPeople ManagementStrategic ProjectsRisk Management

Other Skills

Customer Relationship Management (CRM)Performance MarketingSocial MediaCreative DevelopmentStrategic PartnershipsBrand CommunicationBrand StrategyMarket ResearchP&L ResponsibilityConsumer MarketingB2B MarketingNew Product LaunchesGo to Market StrategyTrade MarketingBrand Research

About

As the Marketing Director at Tata 1mg, India's leading online healthcare platform, I lead growth marketing including customer relationship management, performance marketing, social media, creative and partnerships to enhance the brand awareness, user acquisition, and retention. With over 13 years of experience across marketing, e-commerce, sales, retail operations and strategy, I have a proven track record of delivering superior performance. Previously, I worked at the Aditya Birla Group, where I held various roles as part of their leadership program. I was awarded the Aditya Birla Distinguished Achiever Award in 2018 for my significant contribution to the business and the Economic Times Young Leader Award in 2016 for being one of the most promising young managers in India. I am passionate about creating value for customers through innovation, collaboration, and excellence.

Experience

Tata 1mg

2 roles

Assistant Vice President

May 2025 – Present · 10 mos · Gurugram, Haryana, India

Growth MarketingCustomer Relationship Management (CRM)Performance MarketingSocial MediaCreative DevelopmentStrategic Partnerships+1

Marketing Director

Apr 2023 – May 2025 · 2 yrs 1 mo · Gurugram, Haryana, India

In my role as Director of Marketing, I spearhead marketing initiatives to drive growth across multiple business lines. My responsibilities encompass developing and executing comprehensive marketing strategies aimed at enhancing brand awareness, acquiring new customers, retaining existing ones, and establishing valuable brand partnerships. I lead diverse teams specializing in performance marketing, CRM, digital and offline advertising, social media, creative development, and strategic partnerships. My focus is on delivering impactful results through cohesive and innovative marketing interventions.

Brand DevelopmentDigital MarketingBrand CommunicationBrand StrategyMarket Research

Aditya birla fashion and retail ltd.

AVP, Lead Brand & Media - Jaypore, MariGold Lane & Style Up

May 2022 – May 2023 · 1 yr · Mumbai, Maharashtra, India

MarketingE-commerce StrategyP&L ResponsibilityConsumer MarketingB2B MarketingNew Product Launches

Aditya birla group

6 roles

AVP, Head Marketing & E-commerce, Jayashree Textiles, Grasim Industries Ltd, Aditya Birla Group

May 2020 – Jun 2022 · 2 yrs 1 mo

 Head Marketing, Jayashree Textiles, a Textile powerhouse with presence in Linen, Cotton & Wool: Responsible for Marketing for Jayashree Textiles across business verticals including both B2B & B2C Marketing - responsible for consumer marketing, B2B marketing, new product launches and digital footprint for business
 Head, E-commerce, Jayashree Textiles: Responsible for building the e-commerce business for Linen Club through own brand.com & marketplaces including E-commerce strategy, P&L responsibility and Bran.com build

Brand Strategy DevelopmentGo to Market StrategyTrade MarketingDigital MarketingBrand Research

GM, Head Marketing, Textiles, Grasim Industries

Promoted

Sep 2016 – May 2020 · 3 yrs 8 mos

Head Marketing, Linen Club, the largest linen specialist brand in India: Responsible for overall Brand Marketing for Linen Club across channels including Brand Strategy Development, Go to Market Strategy, Trade Marketing, Digital Marketing & Brand Research
Key responsibilities-
 Instrumental in building a cogent brand strategy and on-boarding a strong marketing team for Linen Club: Developed and executed the annual brand plan for Linen Club and its extensions (Linen Club Apparel, Mazury, Cavallo)
 Repositioned Linen Club, closely worked with Creative agency for campaign launch with new brand ambassador
 Led the Media strategy for the brand; executed 360 marketing campaign, delivered improved brand salience & imagery
 Executed a comprehensive digital & e-com strategy for Linen Club; 4x growth in Website traffic, improved ER on social platforms, 10x increase in brand conversations on digital led by Influencers/ KOL/ Content partnerships
 Led the launch of Linen Club Loyalty Program at Exclusive outlets, Repeat Purchase improved from 29% in FY17 to 42% in FY19
 Launched 100+ EBOs with Store specific activations; catchment level analysis & BTL support for revival of de-growing stores
 Led various Trade initiatives like Trade conferences, incentive programs for enhanced channel partner engagement & improved point of sale visibility
 Conducted brand tracks, category U&A studies, Product testing & Concept testing studies with various partner agencies

Strategic InitiativesCustomer CentricityMarket MappingBusiness GrowthMarketing Intelligence

AGM Strategy & New Initiatives- Aditya Birla Textiles

Feb 2013 – Aug 2016 · 3 yrs 6 mos

AGM, Strategy & New Initiatives – Business Head Office - Domestic Textiles (India), Acrylic Fibre (Thailand) & Overseas Spinning (Indonesia, Thailand, Philippines): Developed & supported strategic initiatives for existing revenue streams, new business segments & overall business growth with extensive global exposure & cross cultural interactions
Strategic Projects:
Formulation of medium term growth plans for business
Location Evaluation for capacity expansion
Target identification for alliance/ acquisition
Marketing Projects:
Market mapping & segment attractiveness studies both in India and globally
Implementation of ‘Net Promoter Score’ to measure Customer Advocacy
Execution of various customer centricity initiatives
Leadership & Business Process Improvement
Strategic inputs to Business Head based on improved business MIS, regular business reviews, stronger marketing intelligence & customer visits to key markets including India, Brazil, Europe etc.

Revenue ManagementCost ControlProcess CompliancePeople ManagementRetail Expansion

Retail Operations Manager

Jun 2011 – Feb 2013 · 1 yr 8 mos

Area Manager - Peter England, Mumbai/ Retails Operations Executive - Peter England, Karnataka: Responsible for driving revenue (L2L & expansion), managing costs, process compliance (SOP adherence) & people management (recruitment, development, retention)
Delivered topline growth Y-o-Y across all Exclusive Brand outlets
Drove aggressive retail expansion
Institutionalized various in store processes for better SOP adherence and improvement in KPIs
Undertook cost control initiatives including closure of non performing store
Focused on team selection and capability building through extensive staff hiring and training
Conducted various BTL activities across stores for improving footfall
Drove the loyalty program through customer enrolment and campaign designing

Strategic ProjectsRisk ManagementMarketing Initiatives

Leadership Associate (Group Leadership Programme)

Promoted

Jun 2010 – Jun 2011 · 1 yr

Delivered strategic projects across the Group in Telecom, Finance, Textile & Cement industry
Stint 1 (June - Sept) : Idea Cellular Ltd., Telecom Supply Chain – Developed a roadmap for ISO certification of Idea Commercial dept.; Explored benefits of Regional warehousing for Idea cellular
Stint 2 (Sept - Dec) : Aditya Birla Finance Ltd. (Risk Dept.) - Introduced industry level monitoring for early warning signals of possible credit deterioration
Stint 3 (Dec - March) : Thai Acrylic Fibre, Production - Suggested ways of reducing plant downtime & increasing machine availability
Stint 4 (March - June) : Ultratech Cement, Marketing - Suggested ways of reviving current applications of white cement & identified possible new applications of white cement

Group Intern (Idea Cellular, telecom)

Apr 2009 – May 2009 · 1 mo · Mumbai Area, India

Pre Placement Offer (PPO) Awarded for Leadership Program, Aditya Birla Group – LEAP participant
Developed telecom product offerings for rural markets in India