Dec 2023 – Sep 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Helping early-stage B2B SaaS teams scale revenue through AI-enabled GTM systems, structured demand gen, and focused execution.
• Developed and deployed agile GTM playbooks that directly propelled early-stage SaaS teams to generate 6- and 7-figure pipelines, often serving as their initial dedicated marketing engine.
• Integrated AI tools and automation workflows to streamline outreach, enrich lead data, and accelerate time-to-pipeline.
• Partnered closely with founders to align positioning, outbound strategy, and marketing ops with sales goals.
• Led projects across brand, content, product marketing, and funnel optimisation

Sep 2023 – Present · 2 yrs 6 mos

Aug 2023 – Present · 2 yrs 7 mos

May 2023 – Present · 2 yrs 10 mos

Jul 2022 – Present · 3 yrs 8 mos

Jun 2022 – Present · 3 yrs 9 mos

Sep 2021 – May 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India

• 1 → 10
• Led Merkle Science’s global marketing function, taking marketing-attributed revenue from 0% to 32% within 12 months.
• Built and scaled the demand generation engine across NA, EMEA, and APAC markets.
• Owned end-to-end marketing - ABM, content, product marketing, SEO, CRO, performance, field, and operations.
• Deployed structured GTM strategies and executed them in close sync with sales, driving high-intent pipeline.
• Elevated the marketing org from support function to a core revenue engine with measurable business outcomes.

Jun 2019 – Feb 2021 · 1 yr 8 mos · Greater Bengaluru Area

• 0 → 1 → 10
• First B2B marketing hire - built Yellow.ai’s demand gen engine from scratch, contributing over $1M in ARR.
• Developed and executed performance and content-led demand generation programs across enterprise accounts.
• Built and scaled marketing automation, lead nurturing, and analytics infrastructure from the ground up.
• Achieved ROAS of up to 19X across paid channels.
• Created strong alignment with sales through funnel optimisation and real-time collaboration.
• Awarded “Performer of the Year” for consistently exceeding growth targets.

Sep 2018 – Jun 2019 · 9 mos · Bengaluru Area, India

• 1 → 10
• Led marketing transformation for an InsurTech SaaS product, positioning it as a market leader with 30%+ share.
• Owned GTM strategy and execution across North America and Europe.
• Built differentiated product messaging and sales enablement collaterals.
• Orchestrated demand gen and field marketing programs at flagship events like Applied Net and InsurTech Connect.
• Led a cross-functional team and ran end-to-end campaigns that accelerated sales cycles and improved deal velocity.

Jul 2017 – Feb 2018 · 7 mos · Bengaluru, Karnataka, India

• 0 → 1
• First and sole marketer leading brand, PR, and partnership strategy across the US and EU for an AI-powered fintech product.
• Increased social media engagement by 20X in less than 6 months via focused influencer and content efforts.
• Secured partnerships with key industry voices and publishers, expanding credibility and market presence.
• Drove brand activations and PR campaigns around key events like Money2020 and BankAI.

Oct 2015 – May 2016 · 7 mos · Bengaluru, Karnataka, India

• Managed 10+ key F&B clients and hit quarterly targets through solution sales and account growth.
• Sold digital solutions including e-commerce websites and POS platforms.
• Enhanced post-sale onboarding and support workflows, driving referrals and improved NPS.

Mar 2012 – May 2013 · 1 yr 2 mos · Greater Lucknow Area

• Co-founded and scaled a non-profit recognized by the UNGC and Govt. of India.
• Raised $25K in angel funding and built operational networks across 3 cities.
• Ran community programs and campaigns that reached thousands of lives.
• Forged partnerships with regional NGOs and drove multi-stakeholder impact initiatives.