Dec 2023 – Present · 2 yrs 3 mos · On-site

• Currently acting as the key design decision-maker for Amazon Fashion & Beauty categories for IN while partnering closely with worldwide counterparts and cross-functional teams. Designed multiple experiments that are IN first and scaled WW markets.
• Help UX-led innovation, driving unconstrained, customer-first ideas to shape long-term product direction.
• Navigated complex stakeholder environments, thriving in a high-ownership role with a 4:1 Product-to-UX ratio, influencing decisions and elevating the design voice at scale.

Feb 2020 – Nov 2023 · 3 yrs 9 mos · On-site

• Independently handled the Value Lever charter from driving strategy, reviewing with stakeholders and leadership, seeking guidance from manager and seniors, experimentation and design delivery. Led one of the most successful value experiments and built a scalable, adaptive design framework applicable across multiple markets.
• Sole designer and decision-maker for Trust & Social Proof initiatives, shaping critical design directions to strengthen customer confidence and credibility within the platform.

Aug 2018 – Feb 2020 · 1 yr 6 mos · On-site

• Led end-to-end UX design for Amazon Bus and Amazon Hotels – independently drove product design with the guidance from manager and seniors, collaborated with cross-functional stakeholders and delivered MVP yet customer centric solutions at scale.
• Redesigned and streamlined KYC workflows – introduced improvements for eKYC and RBI compliance, reducing friction while ensuring regulatory adherence and operational efficiency.
• Shaped strategic UX for insurance upsell journeys – crafted experiences to increase adoption of appliance and smartphone insurance.