Shreeya Tharad

CEO

New Delhi, Delhi, India9 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led performance marketing team at PerfoLogix.
  • Strong background in business and HR management.
  • Passionate about digital marketing trends.
Stackforce AI infers this person is a Performance Marketing Leader with expertise in Digital Marketing and Business Operations.

Contact

Skills

Core Skills

Digital MarketingTeam LeadershipBusiness OperationsHr ManagementAffiliate Marketing

Other Skills

Team ManagementStrategyMarketingPublic RelationsAdvertisingMicrosoft OfficeCommunication

About

As the Business Head at PerfoLogix, I lead a team of performance marketing professionals who deliver innovative and effective solutions for clients across various industries. I oversee the planning, execution, and optimization of online campaigns, including affiliate marketing, SEO, SEM, social media, email, and content marketing. I have a strong background in business and human resources management, with a BCom degree from Delhi University and a course in HRM from the University of Minnesota. I leverage my skills in communication, team management, and leadership to foster a collaborative and high-performance culture within PerfoLogix. I also have a passion for learning new technologies and trends in the digital marketing space, and I constantly seek to improve my knowledge and expertise. My goal is to help PerfoLogix grow and achieve its vision of becoming a leading digital marketing agency in the region.

Experience

Perfologix

Business Head

Nov 2022Present · 3 yrs 4 mos · Gurugram, Haryana, India

Team LeadershipTeam ManagementDigital MarketingStrategy

Convertup media private limited

Senior Manager Client Service

Apr 2022Nov 2022 · 7 mos · Gurugram, Haryana, India

Zone media

Delivery Head || Senior Business Manager

Sep 2021Apr 2022 · 7 mos · Gurugram, Haryana, India

Routes media

Senior Business Manager | Affiliate Head

Sep 2020Sep 2021 · 1 yr · Saket, Delhi, India

Mrn digital

Senior Affiliate Manager (consultant)

May 2020Sep 2020 · 4 mos · Gurugram, Haryana, India

Buffalo soldiers

Senior Business Manager

Dec 2019Sep 2020 · 9 mos · Noida Area, India

  • Managed day-to-day business operations, HR, marketing, and public relations.Spearheaded business operations by consistently seeking methods to improve profitability through cost containment, efficiency improvements, and revenue generation.
  • Developed an inaugural incentive performance plan, motivating staff, and achieving an increase in sales.
  • Managed member's team in sales and service operations. Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones and tailor products to individual markets. Designed a modern employee recognition program
  • which boosted productivity and improved morale. Created, managed, and executed a business plan
  • and communicated company vision and objectives to motivate teams. Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
  • Oversaw Human Resources activities by leading the recruiting, selection, employee relations, payroll, and benefits administration. Handled complex project management concerns productively and with little oversight. Guided negotiation and preparation of all business and client contracts
Business OperationsHR ManagementMarketingPublic Relations

Muses marketing

Senior Account Manager

Jul 2019Sep 2019 · 2 mos · Gurgaon, India

  • Develop and manage BTL events and client’s
  • marketing strategy.
  •  Partner with every kind of event-related vendor to
  • manage the lead process.
  •  Manage BTL programs with clients, including event
  • planning, Budgeting, Vendor selection and
  • execution.
  •  Provide post-event evaluation, reporting and
  • invoicing. Strategize, implement, and optimize
  • client’s acquisition campaigns and programs
  • aligned with horizontal and vertical solution,
  • including events, campaigns, and exhibitions.

Hiring expert

Human Resources

Feb 2018Mar 2018 · 1 mo · New Delhi Area, India

  • Partnering with hiring managers to determine stang
  • need screening resume performing in person and
  • phone interviews with candidates administering
  • appropriate company assessment performing
  • reference and background checks making
  • recommendation to company hiring manager
  • coordinating interviews with the hiring manager
  • following up on the interview process status

Sunday square

Founder Affiliate Marketing

Jan 2018Oct 2019 · 1 yr 9 mos · New Delhi Area, India

  • At Sunday Square, we believe in the power of ideas. Our comprehensive Digital Marketing is based in New Delhi, but we work with clients near and far in order to help them transform the way they do business. Every great client alliance starts with a strategy. When we partner with clients for full-service creative solutions, we devise a plan of attack to capture audience attention and ensure long-term success. Today’s consumer is omnipresent. Across web, mobile & app. Across Facebook, Instagram or Search. Our solutions work in perfect sync to deliver an integrated eCommerce experience for your brand.Bring new affiliates to deliver campaigns
  • (CPL/CPI/CPS) and manage existing affiliates.
  •  Pitch them for the services (Affiliate marketing, Mobile
  • Marketing, Video Marketing etc.)
  •  Liaise with the finance team to raise invoicing and
  • manage payments for affiliates
  •  Responsible for delivery of the affiliate network by
  • recruiting and persuading new affiliates, publishers
  • and networks to work with brands and
  • increasing/improving performance of existing affiliates
  •  Regular follow ups to check delivery and quality -
  • Analyze, track and report daily
  • conversion/commissions and traffic activity and
  • ensure affiliates deliver the best ROI.
Affiliate MarketingDigital Marketing

First friends

Administrative Head

Jan 2018Jan 2018 · 0 mo · New Delhi Area, India

Lakshmi bai college

Placement Cell Coordinator

Jun 2017Oct 2018 · 1 yr 4 mos · New Delhi Area, India

Internshala

Internshala Student partner

Mar 2017Aug 2017 · 5 mos

Popxo

Campus Ambassador

Jan 2017Sep 2018 · 1 yr 8 mos

sanrakshan: the society for environmental awareness

Co-Founder

Jul 2016Jul 2017 · 1 yr

Pages

HR Head

Jun 2016Oct 2016 · 4 mos

Mykidopedia

Event Coordinator

Apr 2016Apr 2016 · 0 mo · New Delhi Area, India

Edurev

Team Member

Jan 2015Apr 2016 · 1 yr 3 mos

Education

University of Minnesota

Human resources management: HR for people manager

Jan 2020Jan 2020

Delhi University

Bachelor of Commerce (BCom)

Jan 2015Jan 2018

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