Demetrius Pais — Co-Founder

Curious before curiosity became a trend. I’m a product guy with an unconventional origin in Advertising. I've kept that right-brained creative wheel turning with the work I do + passion projects. When I need to scratch my itch, I tinker with joinimages.com, noicenoice.com & epicwhale.app ~12 years in product, I've been lucky in discovering opportunities, solving tough problems & scaling products at startups of many shapes & sizes (2 x Venture Funded • 2 x Bootstrapped • 1 x Side Hustle) - often in tough regulatory & macro environments. From 0 to hyper-growth: CoinDCX (16M users), WazirX (8M), and Super (500k): First PM; owned the entire range of products during PMF, assembled the team, and transitioned to lead core revenue products. Recognized 'Whale of the Year' for the launch & scale of the CoinDCX app to 2M+ users in Year 1, twice recognized as Whale of the Quarter. Sector-agnostic, fast-paced and adaptable: Broad domain experience in FinTech (TechFin?), ConsumerTech, AI & TravelTech Co-Founded 2 Startups. Extensive exposure to PropTech/Real Estate, D2C/Ecommerce & JobTech Outside of core work: → BrightsideJournal.com - India’s highest-rated Gratitude Journal. Sold 12,500+ units, 2-product D2C store. → EpicWhale.app & JoinImages.com – image tools born from my own need of operating noicenoice.com → NoiceNoice.com – It's where I curate overlooked ‘About Us’ pages → [Sunset] Remotist.in – global tech jobs curated for Indian talent When I'm not thinking work, I'm making notes about emerging opportunities in second-order effects. I'm also an avid trade expo explorer - an underrated way to keep up with business opportunities (and also bring in the steps). One of my deepest motivations is to enable a generation of Indians take 1 international trip every 2 years. I'm exploring opportunities at the intersection of Fintech × Travel to make this happen. Header Image - https://x.com/rishabh_grg

Stackforce AI infers this person is a Fintech and Ecommerce product leader with extensive startup experience.

Location: Mumbai, Maharashtra, India

Experience: 13 yrs 2 mos

Skills

Product Management
Product Strategy
Revenue Generation
Go-to-market Strategy
Entrepreneurship
Ecommerce
Cryptocurrency
Start-ups

Career Highlights

Led CoinDCX to 16M users in record time
Co-founded successful startups in diverse sectors
Recognized as Whale of the Year for app launch

Work Experience

Career Break

Personal goal pursuit (11 mos)

CoinDCX

AVP of Product - Consumer Investing & Trading (2 yrs)

Principal Product Manager (1 yr 11 mos)

Brightside Journal

Co-Founder & Chief Taping Officer (CTO) (4 yrs 5 mos)

WazirX

Sr Product Manager (Acq by Binance) (1 yr 11 mos)

Crowdfire

Sr Product Manager + Head of User Operations (2 yrs 9 mos)

Super.Jobs

Co-Founder (1 yr 8 mos)

CrunchCommerce

Co-Founder (3 yrs 11 mos)

Education

Mass Media at University of Mumbai

Commerce at SIES College of Commerce & Economics

Commercial Application at Ryan International School, Navi Mumbai

at The Indian High School (Dubai)

Demetrius Pais

Co-Founder

Mumbai, Maharashtra, India13 yrs 2 mos experience

Highly Stable

Key Highlights

Led CoinDCX to 16M users in record time
Co-founded successful startups in diverse sectors
Recognized as Whale of the Year for app launch

Stackforce AI infers this person is a Fintech and Ecommerce product leader with extensive startup experience.

Contact

Skills

Core Skills

Product ManagementProduct StrategyRevenue GenerationGo-to-market StrategyEntrepreneurshipEcommerceCryptocurrencyStart-ups

Other Skills

Product LeadershipTeam LeadershipProduct DevelopmentProduct RoadmapsMobile ApplicationsWeb ApplicationsUser Experience (UX)Team ManagementProduct LaunchProduct MarketingStrategyDigital MarketingBusinessManufacturingShopify

About

Experience

13 yrs 2 mos

Total Experience

2 yrs 6 mos

Average Tenure

Current Experience

Career break

Personal goal pursuit

Aug 2024 – Jul 2025 · 11 mos · Mumbai, Maharashtra, India

Recalibrating & exploring the 'whats next' for me. Alongside, product at Fractal - an early-stage challenger in residential realty. Shaping 0 → X for Fractal’s real estate projects (schematic planning, tech, brand & partnerships).
What's a guy from Product & Tech doing in real estate?
Sometimes it’s better to enter the room without knowing all the rules. My mandate is to challenge established norms and build from the ground up. Experts help us navigate landmines, but I make sure they aren't the only voices in the room :)

Coindcx

2 roles

AVP of Product - Consumer Investing & Trading

Promoted

Jun 2022 – Jun 2024 · 2 yrs

Led the core ‘Consumer Trade & Investments’ vertical - responsible for the development and scale of Simple/Instant Invest, Earn (Fixed Income), SIP, Spot Trading, Futures (Android, iOS & Web) - driving our most important revenue channels - Transaction Fees + AUM. Managed a lean team of PMs & XFN PDs, Tech, Growth, Marketing with a mission to enable access to the world's digital assets for 16 Million+ users.
→ Simple/Instant Invest - Scaled to ADV $50M+ & ATH 113M+
→ Earn (Fixed Income) - Scaled to $50M+ AUC
→ Futures Trading (Scaled to 100M+ ADV & ATH of $400M+)
→ Spot Trading (Undisclosed)
→ Crypto SIP (Undisclosed)
→ Led experiments to reduce capital loss - a key factor in user churn. Micro-products like Position TPSL led to 40% Adoption and significant reduction in capital erosion.
→ 1x Employee of the Year + 2 x ‘Whale of the Quarter’

Product LeadershipProduct StrategyProduct ManagementRevenue GenerationTeam LeadershipProduct Development+9

Principal Product Manager

Jun 2020 – May 2022 · 1 yr 11 mos

First PM on the Investment Products Vertical
→ Led the Product Roadmap & GTM for iOS & Android. India’s first Trading & Investment app for Digital Assets. Launched in under 4 months.
→ Owned the entire Acquisition to NAP (First Transaction) Funnel comprising Activation, Compliance, Payments, Growth, CX & Internal tooling.
→ Referral & Rewards Platform
→ Payment Platform Integration & Operations
→ Support Platform Integrations
→ Internal Tooling
→ Website & Marketing Landing Pages

Product ManagementProduct DevelopmentProduct RoadmapsGo-to-Market StrategyProduct MarketingMobile Applications+2

Brightside journal

Co-Founder & Chief Taping Officer (CTO)

Jan 2020 – Jun 2024 · 4 yrs 5 mos · Mumbai · Hybrid

Co-Founder BrightsideJournal.com as a side hustle. India’s highest-rated Gratitude Journal.
The 2-product-store has sold 15,000+ units and delivered 1.5Cr+ Rev.
All things technology, shopify, manufacturing and troubleshooting.
Trying to solve one of the hardest problems of this small business - Seasonality

StrategyStart-upsEntrepreneurshipDigital MarketingBusinessEcommerce+4

Wazirx

Sr Product Manager (Acq by Binance)

Jul 2017 – Jun 2019 · 1 yr 11 mos · Mumbai Area, India · On-site

Worked on everything it takes a core startup team to build a Cryptocurrency Exchange from the ground up - Referral products, Internal Tooling, Growth & Rev expansion products like Interest Earner, WRX Token Airdrop, Support Operations.
Most importantly, built & operated WazirX P2P - The world's first open order book P2P cryptocurrency trading platform.
Managed a team of 15 across dev, XD, ops, support (WazirX + Crowdfire)
Product & operational mix of fraud detection techniques resulted in near fraud-free trading - inspite of the banking ban in India.
Fastest average transaction TAT for any P2P platform in the world. TAT from Matching to Peer Payments to Confirmations reduced from 1H to <15 mins
#dispute cases and dispute resolution times reduced by >60%. Ensured lean hiring and efficient productivity of the disputes handling team.
Powerful & extensive 'XControl' dashboard to monitor trades minimized dev dependency. Also eliminated any supervisory requirements. Reduced reaction time in fraud detection. Lesser decision-makers = faster decision making = lesser frauds = faster trades
The product went on to become India's highest traded P2P platform and launched internationally in countries like Russia, Nigeria, Indonesia, Nigeria & Turkey. In late 2019, WazirX got acquired by Binance - The World's largest cryptocurrency exchange.

Start-upsCryptocurrencyTradingProduct DevelopmentMobile ApplicationsWeb Applications+3

Crowdfire

Sr Product Manager + Head of User Operations

Sep 2016 – Jun 2019 · 2 yrs 9 mos · Worldwide

★ Used by 19M+ users globally.
★ Raised 2.M$ in funding.
★ Built WazirX (Acquired by Binance)
Product Building for Scheduling, Publishing, Analytics & Mentions features
Product strategy and roadmap for Web, iOS and Android
Mapping monetization and growth to product features
Managed a lean team of Devs, Designers and Customer Support

Start-upsProduct DevelopmentMobile ApplicationsWeb ApplicationsUser Experience (UX)Product Management

Super.jobs

Co-Founder

Jan 2015 – Sep 2016 · 1 yr 8 mos · Mumbai Area, India

I led Super's Internal Products, Business Operations & Customer Success (B2B) teams - Reimagining the recruiter experience in a mobile-first approach. Directly managed a team of 30+ across Product & Ops. Super raised $2M in venture funding from Kalaari Capital & was one of the 4 Indian startups to be part of Google's launchpad accelerator program. It went on to be acqui-hired by my next company Crowdfire.

Start-upsCoachingEntrepreneurshipBusinessProduct DevelopmentMobile Applications+3

Crunchcommerce

Co-Founder

Jan 2011 – Dec 2014 · 3 yrs 11 mos · Mumbai Area, India

Crunch Commerce was a cloud-based SAAS platform that converts your desktop e-commerce experience into a highly optimized mobile experience - increasing checkout conversions by upto 3x. I led the B2B projects team - onboarding and migrating mid to large ecommerce customers onto the Crunch platform. Once onboarded, I monitored conversions and worked with our customers to improve conversions rates on the mobile store. Alongside, as Co-Founder, I managed operations, support & everything else it takes an early stage SAAS startup to build & grow from the ground up! In early 2015 Crunch pivoted to build Super Jobs.

Start-upsCoachingEntrepreneurshipDigital MarketingBusinessEcommerce+5