Apr 2022 – Dec 2023 · 1 yr 8 mos · Gurugram, Haryana, India

• Led platform product strategy to simplify app & web ecosystem via a low-code platform with unified design system, analytics, and A/B testing framework.
• Scaled Airtel Thanks App (120M MAU), driving self-serve adoption and digital transactions while reducing assisted channel dependency.
• Spearheaded growth initiatives across Airtel Finance, Commerce, and engagement features (e.g., Network Missed Call Alerts, vernacular UX, SEO), collaborating cross-functionally with design, tech & marketing.
• KEY RESULTS
• Cut release cycles by 50–75% (from 4 mo → 1-1.5 mo for new modules & products;
• 1 mo → 1 wk for features).
• Delivered 10% reduction in call-center volume and 12% increase in online revenue.
• Drove 20% YoY growth, scaling the app to 120 Million MAU.

Oct 2020 – Apr 2022 · 1 yr 6 mos · Remote

• Leena AI is a cognitive conversational AI platform to resolve repetitive employee queries faster & improve employee experience. We help you with dipstick surveys to know the pulse of the organization with the happiness score and actionable insights for each team member.
• Owned full product suite across service delivery, employee engagement, and integrations.
• First Product hire; built & led a 15-member cross-functional team (Product, Design, GTM, Adoption, Retention), managing 20+ enterprise implementations/month.
• Launched new product lines — Virtual Onboarding, Ad-hoc Surveys, and DIY Workflows.
• KEY RESULTS
• Scaled revenue 4× (from ~$0.9M to ~$4M ARR), driving growth from Seed → Series B.
• Introduced Marketplace + Workflow architecture, cutting integration timelines by 40% (avg 75 → 45 days).
• Made Virtual Onboarding a default in 80% of new deals, contributing 50%+ upsells in final two quarters.

Mar 2017 – Oct 2020 · 3 yrs 7 mos · Remote

• MyOperator envisions a world where each business recognises the need to optimize their customer's on-call experience and create exponential growth curves. The product is based on the technology of cloud telephony which helps businesses and their team bring advancement and automation to their call handling process.
• First product hire in the organization: Formulated and monitored product roadmap and organization processes across the revenue cycle from customer acquisition to engagement to success
• Led Engineering + Design team growth from 11 to 35+: Hiring and mentoring across Product team functions- PM/APMs/Analysts, Project delivery/Quality managers, Product and Instructional design
• MyOperator goes international- April 2018: Revenue diversification + VOIP ready for Indian Cloud market
• MyOperator Prime- March 2019: Advanced CRM features for contact center market with benefits like voice bots, keyword and sentiment analysis, call queuing and spam filters, real-time and configurable reporting
• Marketplace- July 2020 (upcoming): Platform level APIs/SDKs for other CRMs to embed in their products, 10+ fully automated integrations with mass market sales & support CRM leaders of the world
• KEY RESULTS
• Increased number of product demos from 1,000 to 6,000+ per month over 3.5 years
• New account activations 2.5x YoY (350+ monthly accounts), Account delivery time reduced from 14 to 4 days
• Decreased sales lifecycle from 23 days to 11 days through effective onboarding automation
• Reworked pricing strategy for different segments (Office IVR, Cloud call centers & Prime/Enterprise customers)- Increase in ticket size (Activation payments) by 28% for first 2 segments, 25+ Prime customers in 10 months
• Partnerships: Revenue sharing partnerships with entire suite of Freshworks products, MyOperator Startup Program (35+ Startups onboarded every month), Technology Partner Program (Marketplace)

Jul 2015 – Jul 2016 · 1 yr

• Meritnation is India’s 1st online learning platform for school students with over 25 million students across India. Covers e-learning modules for K-12 and Competitive exams; as well as community driven platforms for getting answers to educational queries.
• Owned the product roadmap as well as execution of all Mobile products (Native Apps + Mobile Web)
• Acted as a BD associate for New Business Initiatives, Facilitated tie-ups with Technology partners and Telecom operators for launching new high-value products
• KEY RESULTS
• 2.3 Million+ App downloads (3x YoY; 2x downloads w.r.t. a funded unicorn competitor), 1.5 Million+ Registrations through mobile (3x YoY)
• 3x jump in Pay rates for Apps (Paid/total subscribers) for Apr-Jun’16 quarter YoY
• Average time spent on apps moving up from 6 to 11 minutes per user per day
• Products Launched during this phase includes-
• Test Prep Courses for IIT JEE & AIPMT Live & Meritnation Live Online Tuitions Module on Mobile- now the highest source of revenue for the co.
• Feature specific apps like NCERT Solutions & Board Paper Solutions- that acts as the source of highest organic leads

Sep 2013 – Feb 2014 · 5 mos

• Awarded the prestigious "TEDxChange" scholarship by being adjudged as one of top 15 TEDx Global events for 2013-14
• TEDxIIMShillong is the only annual TEDx event in the state of Meghalaya. In the year 2014, TEDxIIM Shillong witnessed a series of talks by individuals from a wide variety of fields, who shared their experiences, their learnings and their eclectic stories. The success of the event led to it being nominated for the prestigious TEDxChange Scholorship.
• As the Design Head, I was involved on the following fronts:
• Responsible for conceptualizing, branding & execution of the entire 2nd edition theme of "Riding the Eclectic Bandwagon"
• Executed 360 degree design strategy both online and offline on website, social media, print as well as merchandise
• http://www.ted.com/tedx/events/10759

Jun 2012 – Jun 2013 · 1 yr · Pune/Pimpri-Chinchwad Area

• Role: Worked as a Product/Design Consultant for Enterprise & Digital Solutions for clients across various domains
• Projects & Recognition:
• Designed Business Intelligence Dashboards (Sales) for Senior Management of diverse geographies for a Life-sciences client, covering Performance Summary, Heat Maps and Competitive Analysis for different KPIs
• Reviewed & Evaluated global website and e-commerce channels for a Manufacturing & logistics client using competitive benchmarking & usability metrics, developed new task-flows & templates for web and mobile devices
• Coordinated and managed various research activities & initiatives such as World Usability Day celebration at Cognizant

Jan 2012 – May 2012 · 4 mos

• Awarded PPI (Pre-placement interview) based on exceptional project performance.
• Finalist (one of top 2 teams) for Microsoft classroom project: Class of 2011-12.
• Project brief:
• Formulated futuristic scenarios & concepts to make smartphones a trusted companion for delivering presentations that engage & captivate audiences, enhance collaboration, an effortless solution to display the content & take advantage of mobility.

May 2011 – Jul 2011 · 2 mos · Bengaluru, Karnataka, India

• Junos Space UX Toolkit
• Involved in the initial brainstorming, conceptualizing, prototyping and final implementation of User Experience Toolkit to help developers adhere to Standards & Guidelines to facilitate visual and functional consistencies over different applications

Nov 2010 – Dec 2010 · 1 mo · Greater Delhi Area

• Mastering Vocabulary - iPhone Application
• Application aimed to improve english Vocabulary of its users
• Designed Wireframes and GUI based on usability review of the previous version
• Workflows and Story boards were created to explain the enire navigation of the application

May 2010 – Jun 2010 · 1 mo · Bengaluru, Karnataka, India

• Design project: interfaces of OS level android mobile applications such as camera, music player, contacts, etc.
• Exploration project: developed various indoor and outdoor base station designs under project entitled “Innovative Industrial Designs for Base Stations”