Snehal Thakkar — Product Manager

I lead and scale multi-product SaaS portfolios with direct revenue accountability.With over 13 years of product management and strategy experience, I currently lead BrowserStack’s Test Automation portfolio — including Automate, App Automate, Percy (Visual Testing), and more — a $XXXM+ global revenue business serving thousands of teams worldwide.My mandate extends beyond roadmap execution. I operate across business strategy, monetization design, portfolio expansion, and AI-led transformation.At BrowserStack, I have:• Built and scaled flagship product lines contributing to multi-million dollar revenue• Established and institutionalized the Monetization & Pricing function• Led product portfolio expansion, including the company’s first acquisition and integration• Built Market & Product Strategy as a structural growth lever• Driven AI strategy to embed intelligence into testing workflows and unlock new value layersI believe modern CPOs and GMs win by designing systems — where product, pricing, positioning, and AI compound into durable advantage.Previously, I’ve led product initiatives at global brands including Apple and Nykaa, building and scaling high-impact digital businesses.I’m passionate about building category-defining products that solve real customer problems — and leading organizations where product, revenue, and strategy converge to create long-term advantage.

Stackforce AI infers this person is a SaaS Product Management leader with extensive experience in revenue growth and AI strategy.

Location: Mumbai, Maharashtra, India

Experience: 17 yrs 1 mo

Skills

Product Management
Monetization
Product Marketing
Software Engineering

Career Highlights

Led BrowserStack's Test Automation portfolio with significant revenue impact.
Successfully integrated Percy into the core product, scaling revenue 5x.
Developed mobile apps achieving over 2 million downloads.

Work Experience

BrowserStack

Senior Director - Product Management & Product Strategy (4 yrs 1 mo)

Director of Product Management & Product Marketing (6 yrs 6 mos)

Senior Product Leader (3 yrs)

Growth Hacker (Grow Customer Base Using Engineering & Data) (1 yr 2 mos)

Nykaa.com

Assistant Vice President, Product (1 yr 7 mos)

Apple Inc.

Software Applications Engineer (2 yrs 6 mos)

Cross Commerce Media

Software Developer (1 yr)

SUNY Binghamton

Research Project Assistant (9 mos)

E-way Software Pvt. Ltd

Software Developer Intern (7 mos)

Education

Master's degree at Binghamton University

Bachelors at Progressive Education Society's Modern College of Engineering

Snehal Thakkar

Product Manager

Mumbai, Maharashtra, India17 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led BrowserStack's Test Automation portfolio with significant revenue impact.
Successfully integrated Percy into the core product, scaling revenue 5x.
Developed mobile apps achieving over 2 million downloads.

Stackforce AI infers this person is a SaaS Product Management leader with extensive experience in revenue growth and AI strategy.

Contact

Skills

Core Skills

Product ManagementMonetizationProduct MarketingSoftware Engineering

Other Skills

Test AutomationAI StrategyPortfolio StrategyAcquisition IntegrationRevenue ScalingProduct DevelopmentMarket FitGo-to-Market StrategyMobile StrategyApp DevelopmentRevenue ImpactCustomer ExperienceData AnalysisGrowth HackingSoftware Development

About

Experience

17 yrs 1 mo

Total Experience

2 yrs 5 mos

Average Tenure

9 yrs 6 mos

Current Experience

Browserstack

4 roles

Senior Director - Product Management & Product Strategy

Promoted

Apr 2022 – Present · 4 yrs 1 mo

Lead the Test Automation portfolio (Automate, App Automate, Percy and more), a $XXXM+ global revenue business serving thousands of teams worldwide.
Own end-to-end portfolio strategy, monetization, and long-term growth across multiple product lines
Lead and scale a multi-product PM organization with direct revenue accountability
Built and institutionalized the Market & Product Strategy function to drive expansion bets and portfolio coherence
Head Pricing & Packaging across BrowserStack, designing monetization systems that improved enterprise expansion and competitive positioning
Drive AI strategy across testing workflows to embed intelligence, increase automation depth, and unlock new value layers
Partner closely with Sales, Marketing, Finance, and Leadership on multi-year strategic planning and capital allocation

Test AutomationMonetizationAI StrategyProduct ManagementPortfolio Strategy

Director of Product Management & Product Marketing

Promoted

Nov 2019 – Present · 6 yrs 6 mos

Operated as business leader across enterprise products, platform infrastructure, and new product innovation.
Built and scaled the Product Marketing function, aligning positioning, GTM, and sales enablement across the portfolio
Led BrowserStack’s first acquisition (Percy – Visual Testing) and full post-merger integration
Served as GM for Percy, scaling revenue 5x and embedding it into the core automation platform
Oversaw core testing infrastructure and business platforms (payments, lifecycle systems), strengthening monetization, scalability, and enterprise readiness

Product MarketingAcquisition IntegrationRevenue ScalingProduct Management

Senior Product Leader

Promoted

Nov 2016 – Nov 2019 · 3 yrs

Built and scaled App Live from 0→1 into a multi-million dollar flagship product within the BrowserStack portfolio.
Launched the product in under 4 months and drove rapid global adoption
Established durable product-market fit in mobile testing
Built the foundational team, roadmap, and go-to-market model that enabled long-term growth

Product DevelopmentMarket FitGo-to-Market StrategyProduct Management

Growth Hacker (Grow Customer Base Using Engineering & Data)

Jan 2014 – Mar 2015 · 1 yr 2 mos · Mumbai Metropolitan Region

+ Joined Browserstack as a Customer Experience Engineer and promoted as a Growth Hacker.
+ Worked closely with company founders to set the vision for revenue growth from existing as well as new customers.
+ Have worked on setting up the Google Analytics as well as Internal Proprietary platform to track Customer Behaviour and suggest product changes.
+ Have worked extensively on the platform to provide business metrics - MRR, Churn Rate, Conversion, Acquisition, LTV
+ Funnel metrics from Conversion to Re-engagement
+ Have redefined new pricing model based on all the data. Changed the model from "Usage based" to "License based" which resulted in to increased retention and conversion.
+ User profiling by talking to 100+ customers at various levels (From CXOs to Developers)
+ Was responsible for redefining the email Lifecycle for customers which helped in adoption, conversion, and retention.
+ Was involved in offline growth activities - Have Organized Selenium Conference with 300+ participants (Mostly Developers). Such activities proved very helpful to generate new customers.
+ Worked very closely with the team for redesigning the BrowserStack website.

Customer ExperienceData AnalysisGrowth HackingProduct Management

Nykaa.com

Assistant Vice President, Product

Mar 2015 – Oct 2016 · 1 yr 7 mos · Mumbai Metropolitan Region

+ Worked closely with CEO & Founder to define Mobile Strategy for the company.
+ Built the app product roadmap for the company.
+ Released iOS and Android App with more than 2 Million Downloads
+ Built an App team ground up - From 1 Member when I joined to 15 member team.
+ Ideated and built “Dynamic Combo” which increased Average Order Value per customer by 10%.
+ Made Significant Revenue Impact - Up from less than 5% (When I Joined) to 55% as of Sept’16.
+ Worked on App Personalisation and Recommendation section.
+ Integrated Payment Gateways on App like PayU, RazorPay and Citrus. Worked on increasing the success rate through PG and switching strategy.
+ Worked with MixPanel, Adobe Omniture and Google Analytics to constantly track and monitor the customer behaviour.
+ Worked closely with Engineering, Marketing, Content and Brand Teams

Mobile StrategyApp DevelopmentRevenue ImpactProduct Management

Apple inc.

Software Applications Engineer

Jun 2011 – Dec 2013 · 2 yrs 6 mos · Cupertino CA

Worked as a Software Application Engineer with Apple @ Cupertino for Apple Retail Stores.
Developed & Maintained Apple Retail applications for Store Employees and Customers worldwide.
Have build Monitoring and Analytics system for all applications in Retail which changed the way Monitoring was done. It was incorporated into multiple other departments.
Lead a team (in US and India) to implement multiple projects.
Key responsibility was to understand Retail Store Employees needs/problems and translate them to solutions and develop it. Produced and reviewed High-Level and Detailed Technical Designs following Apple standards.
Have worked extensively on RestFull Services for Retail web and mobile applications.
Technologies/Tools: WebObjects, Spring Framework, Spring Data, Spring Integration, Hibernate, Oracle, Oracle Coherence Cache, JavaScript, JQuery,JSP, Cassandra, MongoDB, SVN, Github, solr (for search), Sonar (code review and complexity), Splunk (for monitoring application servers), Apache Tomcat, Maven, STS, Eclipse.

Software DevelopmentApplication MaintenanceTeam LeadershipSoftware Engineering

Cross commerce media

Software Developer

Jun 2010 – Jun 2011 · 1 yr · New York

Developed User Management System(Single Sign on, Authorization, Authentication), friendship module using Spring Framework where in users of different organizations can share information and subscribe/share/like the information to enhance collaboration. Integrated our system with Google News and Maps API.
Have used jUnit extensively for unit and integration test cases.
Technologies: Java, Javascript, MySQL, JSP, J2EE, XML, Maven ,Hibernate, JQuery, Jetty Web container, Spring Framework and SVN. Agile development was adopted along with pair programming.

User Management SystemCollaboration ToolsSoftware Engineering

Suny binghamton

Research Project Assistant

Aug 2009 – May 2010 · 9 mos

Development and regular maintenance of IGCS web portal (http://igcs.binghamton.edu) using HTML, CSS and
JavaScript.
I was responsible for the entire technical department of the office.

E-way software pvt. ltd

Software Developer Intern

Aug 2007 – Mar 2008 · 7 mos

I was involved in Shrinking and Optimization phase of building an in house tool named "Jar File Optimizer". This tool analyzes the class files, performs shrinking, byte-code optimizing and renaming, and outputs a compressed functionally equivalent jar file.
My tasks included understanding the architecture for the basic flow.
Design various algorithms for the shrinking (class pooling) and optimizing (peephole optimization) of class files (implementing the same in Java). The environment used was JDK 1.5, Netbeans IDE 5.5.