Madhurima Biswas

Head of Growth

Bengaluru, Karnataka, India10 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in performance marketing strategies.
  • Expertise in influencer and brand content marketing.
  • Strong background in client acquisition and media strategy.
Stackforce AI infers this person is a Marketing Professional with expertise in B2C growth strategies and performance marketing.

Contact

LinkedIn

Skills

Core Skills

Performance MarketingBrand Content MarketingAgency ManagementClient ManagementMedia Strategy

Other Skills

Influencer marketingAgency alliancesCampaign executionClient acquisitionStrategy formulationClient retentionDigital MarketingMarketing Campaign ManagementTraffic MonetizationMonetizationEditorialCompositionEvent ManagementElectronicsSearch Engine Optimization (SEO)

Experience

10 yrs
Total Experience
1 yr 6 mos
Average Tenure
2 yrs 2 mos
Current Experience

Frnd

2 roles

Associate Director (Growth)

Promoted

Nov 2025 – Present · 6 mos · Bengaluru, Karnataka, India · On-site

Senior Manager (Growth & Marketing)

Mar 2024 – Nov 2025 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

  • Influencer marketing.
  • Performance marketing.
  • Brand Content Marketing
Influencer marketingPerformance marketingBrand Content MarketingPerformance Marketing

Sharechat

4 roles

New Revenue Initiatives

Feb 2023 – Mar 2024 · 1 yr 1 mo

  • Scoping the performance marketing potential of ShareChat/ Moj audience .
  • Scaling agency alliances and building long term collaboration.
  • Strategising roadmap for agency/advertiser alliances and furthermore ensuring a smooth execution of the campaigns
Performance marketingAgency alliancesCampaign executionPerformance MarketingAgency Management

Group Head Marketing- User Acquisition

Promoted

Apr 2022 – Mar 2024 · 1 yr 11 mos

Lead Marketing -User Acquisition

Apr 2021 – Mar 2022 · 11 mos

Marketing Manager

Feb 2019 – Apr 2021 · 2 yrs 2 mos

Iosys software india

Marketing Manager

Jul 2018 – Jan 2019 · 6 mos · Bengaluru, Karnataka, India

Indiamart intermesh limited

BigBrands (Enterprise Sales - Media)

Jan 2018 – Jun 2018 · 5 mos · Noida, Uttar Pradesh, India

  • In the Media-sales division of the 1996 inc. company (IndiaMART Intermesh Ltd). Dedicated towards constant Client acquisition, Retention , Strategy creation through Media agencies and Direct clients.
  • Key description:
  • Client acquisition, Strategy formulation, Campaign execution, Client retention.

Eagleburgmann - expansion joint solutions

Marketing Intern

Jun 2017 – Jul 2017 · 1 mo · Greater Chennai Area

Media relations cell (department of management), bits pilani

Coordinator

Nov 2016 – Oct 2017 · 11 mos · Jhunjhunu, Rajasthan, India

  • Handled the end to end marketing communications of the Dept of Management, BITS Pilani, Pilani Campus.
Client acquisitionStrategy formulationCampaign executionClient retentionClient ManagementMedia Strategy

The business insights ( dept of management, bits pilani)

Publication Coordinator

Nov 2016 – Oct 2017 · 11 mos · Jhunjhunu, Rajasthan, India

Amazon

Catalog Associate

Jul 2015 – Jul 2016 · 1 yr · Greater Chennai Area

Education

Birla Institute of Technology and Science, Pilani

Master of Business Administration (MBA)

Jan 2016 – Jan 2018

Anna University Chennai

Bachelor of Engineering (B.E.) — Electronics and Communications Engineering

Jan 2011 – Jan 2015

Holy Cross Higher Secondary

HIgh school — Primary education

Jan 1995 – Jan 2010

Digital Vidya

Masters in Search Engine Optimization

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