Jan 2024 – Sep 2024 · 8 mos · India · Remote

• Artifact is a rewards platform where gamers earn value by contributing anonymized data while retaining control over privacy.
• Designed the full product experience from acquisition through rewards, including onboarding, profile setup, data permissions, staking activation, quests, and the rewards marketplace.
• Created a gamified progression system with daily check-ins, quests, referrals, and multipliers that successfully moved users through a multi-step engagement funnel from sign-up to reward redemption.

Sep 2022 – Oct 2023 · 1 yr 1 mo · Singapore, Singapore

• Milvik Bima is a health and micro-insurance platform serving 10M+ customers across Asia and Africa.
• Led product design across onboarding, claims, telehealth, and support journeys, increasing retention from 10% to 30% and improving CSAT by 12%.
• Redesigned the claims experience, achieving 93% first-attempt error-free submissions, reducing turnaround time from 35 days to under 10 days, and lowering claim-related support calls by 40%.
• Analyzed 300+ support conversations to identify churn drivers, defining structured response and escalation frameworks adopted across support teams.

Feb 2022 – Aug 2022 · 6 mos · Singapore

• Redesigned fraud and scam resolution experiences for a leading Singaporean bank, improving investigation transparency, response clarity, and customer trust during high-stress financial incidents.

Jun 2020 – Feb 2022 · 1 yr 8 mos · Singapore

• Led redesign of the subscription funnel for SPH, Singapore's largest media organization, enhancing conversion rates by 200% (from 4% to 12%).

Jun 2019 – May 2020 · 11 mos · Singapore

• Lead designer for monetization. I worked on improving native ad products and designed business management tools to improve merchant experience.
• Carousell is the largest mobile classifieds platform in SEA, with more than 20 million users across 7 countries.

Dec 2017 – Jun 2019 · 1 yr 6 mos · Mumbai Metropolitan Region

• Designed and launched 747, a real-time two-player skill-based puzzle betting game, in a lean 4-person team, defining core mechanics, monetization models, and engagement loops that drove 500K+ downloads, a #5 Google Play ranking, and profitability within the first month.
• Introduced Fast Pair matchmaking and first-player cashback incentives that reduced opponent wait times by over 50% and increased total gameplay by 20–30%.
• Designed a mobile app for a large U.S. school meal provider serving ~25,000 meals daily across 300 schools, simplifying how parents plan and manage lunches by enabling advance scheduling, child profiles, meal preferences, and quick repeat ordering that significantly reduced the effort required to manage weekly meals for busy families.

Dec 2014 – Nov 2017 · 2 yrs 11 mos

• Worked with Zen Rooms, a leading Southeast Asian budget hotel booking platform with 1,000+ partner hotels across 7 countries (later acquired).
• Identified the biggest booking funnel bottleneck at Zen Rooms where 71–76% of users dropped off on the hotel details page, using Google Analytics funnel analysis, Hotjar heatmaps, and user interviews to understand traveler decision drivers.
• Redesigned the hotel details experience to better surface key decision signals such as photos, reviews, location, and price, increasing page conversion from 4.76% to 7.8%.

Oct 2013 – Oct 2014 · 1 yr · College Station, Texas

• As the Communications Manager for the Department of Mechanical Engineering, I set the creative vision for the department’s branding and marketing efforts. I also wrote communications content for news and updates, research highlights, faculty and student achievement.

Jun 2010 – Aug 2010 · 2 mos · Arlington, Virginia

• Research on best practices for visualization in architecture, engineering and construction practice. Research on immersive visualization systems on completion, present findings and submit research paper.

Mar 2004 – Aug 2008 · 4 yrs 5 mos · Mumbai Area, India

• Changi International Airport - Cover Page and Center Spreads of the Singapore Changi Airport in-flight magazine Changi Class, Feb 2008 Valentine’s Day special issue.
• Architectural visualizations for the who’s who in Mumbai’s building and construction industry.

Jun 2003 – Mar 2004 · 9 mos · Mumbai Metropolitan Region

• Design, presentation and working drawings of residential and commercial architectural and interior design projects. Applied user-focused design principles to physical spaces, enhancing functionality and appeal—approach adaptable to digital product design.