Priyanka Rawat

Business Development Executive

Noida, Uttar Pradesh, India3 yrs 11 mos experience

Highly Stable

Key Highlights

Proven track record in user retention and engagement.
Expertise in data-driven growth strategies.
Successful product development from concept to launch.

Stackforce AI infers this person is a Product Retention Manager in the Gaming industry with a strong focus on user engagement and data analytics.

Contact

Skills

Core Skills

User Engagement & RetentionData AnalyticsProduct ManagementMarketing Strategy

Other Skills

Retention StrategiesSQLBusiness AnalyticsReactivationMobile User ExperienceCustomer Engagement0 to 11 to 2Product Lifecycle ManagementBusiness StrategyProblem SolvingMarket AnalysisMicrosoft ExcelTableauData Analysis

About

As a results-oriented Product Retention Manager, I specialize in leveraging data analytics to drive strategic decisions and enhance user engagement, retention, and reactivation. With expertise in MySQL, Excel, CleverTap, and behavior analytics, I translate complex data insights into actionable growth strategies. I have a proven track record of optimizing user experiences through A/B testing, behavioral analysis, and data-driven decision-making. My approach ensures seamless collaboration with cross-functional teams to enhance product performance and drive sustainable growth. 📌 Key Areas of Expertise: ✅ User Engagement & Retention – Designing initiatives for customer loyalty ✅ Technical Proficiency – MySQL, Excel, CleverTap, Tableau ✅ A/B Testing & Behavioral Analytics – Data-backed experimentation for product optimization ✅ Cross-Functional Collaboration – Aligning product, engineering, and marketing teams for success ✅ Product Roadmapping & Strategy – Defining and executing long-term vision ✅ User Research & Market Analysis – Understanding user needs and market trends ✅ Agile & Scrum Methodologies – Driving efficient product development cycles ✅ Monetization & Growth Strategies – Implementing data-driven approaches for revenue optimization ✅ Product & Data Analytics – Utilizing data insights for strategic improvements

Experience

Grip invest

Manager - Growth & Retention

Sep 2025 – Present · 6 mos · Gurugram · Hybrid

Baazi games

Assistant Product Retention Manager

Apr 2022 – Sep 2025 · 3 yrs 5 mos · Delhi, India · On-site

Owned user lifecycle & retention roadmap in PokerBaazi, driving onboarding, engagement, and reactivation.
Launched Refer-a-Friend program, simplifying UX & dashboard → +20% in sign-ups & first-time deposit conversions.
Partnered with analytics to revamp early churn journeys → improved D3/D7/D15 retention.
Drove large-scale Reactivation Campaign end-to-end → 14% Gross Revenue uplift and +15% M1 retention.
Designed & implemented RCB Retention Program → +12–20% early retention, +5–9% repeat depositor rate, and 3X growth in high-value deposits.
Led Abandoned FTD Funnel Mission, recovering drop-offs with ~60% incremental conversions; mission users retained at 62% D3 / 41% D7.
Defined CRM + product integration for Poker TV revamp boosting DAUs and reactivating dormant users.
Drove product from 0 to 1 for CardBaazi Product, achieving positive EBITDA.
Worked on development of in-house games (Poker Rush, Power Ladders, Win Patti Rush) improving D30 retention by 5%.
Designed retention tools like leaderboard, baazi rewards, Missions/Milestones/ Streaks - which led to ~ 20% increase in D7 Retention.
Worked on cross- marketing of multiple games targeting rummy which led to ~10% increase in revenue.