Oct 2023 – Oct 2025 · 2 yrs · Mumbai, Maharashtra, India · On-site

• FanCode 0->1 E-Commerce business with the goal of building a destination for authentic sports merchandise in India. Led strategy and execution with a 30 member team across Product & Growth, Category, Retail, Fulfillment. Owned AOP & OKR planning process for this business.
• 500+ SKUs across Official Jerseys, Fanwear & Collectibles from major sports x leagues x teams watched in India
• Partnerships - Multi- year L&M contracts with ICC, 8 IPL Teams, 4 Football clubs, JSW Inspire to manufacture Fanwear, Adidas, Puma, Skechers etc, Hardik Pandya ,Jersey Partnership with Rajasthan Royals
• Developed dropship fulfillment & Just in Time printing
• Review Shop UI, transaction & Post order experience ( Funnels, Delivery SLA & tracking, customer Support, Returns)
• Developed official Merchandise shops for Fancode Live, ICC Store and 7 IPL teams
• Added sport merchandise in Loyalty Programs of Dream11, Flipkart Supercoins and CRED
• EBO Kiosks in premium malls (3 stores - Mum & Jaipur) & Airports (3 stores) , multiple Stadium Popups
• Created Fancode shop Brand Film production and deployed media spends on Youtube ads
• Ran Performance Ads using social handles of FC shop and IPL teams
• Expanded reach via listings on 3P marketplaces - Myntra, AJIO, Blinkit, FK minutes, Instamart

Jan 2023 – Oct 2023 · 9 mos · Gurugram, Haryana, India

• Taking Snapdeal to Profitability. Ownership of Marketplace business - P&L, Seller strategy and Ecosystem, Monetization, Seller Growth & Marketing, business strategy, pricing and analytics, Growth of private label portfolio.
• All categories - Fashion, footwear, General Merchandise, Beauty & Personal Care, FMCG, Mobiles and electronics.

Mar 2022 – Dec 2022 · 9 mos · Gurugram, Haryana, India

• Assortment strategy
• Product quality
• Private Labels Growth
• Revenue, Margins & Ad Monetization
• Seller Onboarding & Growth
• Seller Policies & Experience

Sep 2020 – Feb 2022 · 1 yr 5 mos · Gurugram, Haryana, India

• Customer support experience - Contact quality, accessibility , Speed & Cost
• Customer Policies, Returns & Refund Experience
• RTO ( Predelivery returns) Reduction
• Seller support experience - accessibility, quality, Speed & Cost
• Product returns to Sellers & Seller Payments experience

Jan 2020 – May 2020 · 4 mos

• Role – supply side initiatives for London launch & operations

Jan 2019 – Dec 2019 · 11 mos

• Role - Planning & Executing Growth initiatives for OLA’s Airport Transfer business. OLA is the largest player in this category. Strategic Alliances with Airport Authorities across the country to improved commercial terms and physical assets for OLA.
• Identified & executed initiatives that help in Increasing the annualised Airport transfer turnover by XX%.
• Increased OLA’s Market share across major metro airports
• Instituted 3rd party Market intelligence (Pricing & Market share) across metro airports
• Conceptualised dedicated Cab Fleet for Airport transfers to improve cab availability at peak times.
• Indirectly managed a team of ground fleet across 25 Airports in India

Nov 2017 – Dec 2018 · 1 yr 1 mo

• Role - Strategic program management for entire COO Org. Centrally supported city heads & other COO org leaders to achieve their business targets. Directly led couple of cross functional special projects.
• Led the zero-based budgeting program for COO org aimed at building a financially sustainable core business over 4 quarters
• Program involved multiple problem-solving sessions with various cost leaders over a quarter on cost release opportunities, with levers including org restructuring, process re-engineering, and vendor renegotiations that crystallised into 8 programs
• Led around XXCr monthly savings in first quarter and on path to becoming EBITDA positive.

Sep 2016 – Oct 2017 · 1 yr 1 mo · Gurugram, Haryana, India

• Responsible for top & bottom-line growth of 3 verticals: Kitchen Appliances, Kitchenware and Automotive with annualized turnover of XXXCr.
• Prepared and owned monthly business plans comprising organic sales mix & new sales growth initiatives.
• Recorded highest ecommerce market share during festive season Sep-Oct 2016 for Kitchen Appliance and Kitchenware category
• Grew the net margin pool XX times since Snapdeal pivoted from growth to profitability. Took measures such as benchmarking of industry gross margin, fulfillment cost reduction, high profit margin assortment
• Implemented a private label strategy to grow non-comparable business from XX% to YY%.
• Strategic alliance with 20+ marquee brands including go-to-market, joint marketing plan, exclusive launches.
• Took measures to control Ecommerce abuse in certain fraud heavy subcategories within the portfolio

Aug 2015 – Sep 2016 · 1 yr 1 mo

• Infibeam is an online retailer & ecommerce solutions provider. Founded in 2007, infibeam became the first ecommerce company in India to go public in April 2016. Infibeam retail model is predominantly inventory led.
• Orchestrated launch plans of Apple products as country’s only authorized online Apple reseller.
• Launched unboxed category (6 months brand warranty phones) and ramped it up to X Cr per month at healthy net margins. Created policies & identified supply chain for this category

Apr 2013 – Jul 2015 · 2 yrs 3 mos

• In this role, I worked with heads of all departments in new policy and/or process creation related to customer & vendor experience.
• Performed detailed drill down of reasons for customer returns. Developed reason specific process flows and policies for customer satisfaction and recovery team. Improved Customer TAT from XX days to YY days. Complaints to reverse pickup ratio reduced by ZZ%. Recovery on reverse pick-up requests increased from MM% to NN%, resulting in only ZZ% reverse pickups adding to damage inventory.
• Developed a grading and value markdown process for returned items added to damage inventory. Orchestrated a one-time grading and markdown of damage inventory worth RR Cr on purchase value.
• Launched Same-day shipping program on selected fast moving SKUs
• Reduced order cancellations by ZZ% in back-to-back procurement model
• Identified & restricted COD service in selected subcategory-price bands combinations

Jan 2009 – Feb 2011 · 2 yrs 1 mo · Washington DC-Baltimore Area

• Led the prosthetics division of the company from a research idea to the point of first sales, was involved in hiring, product and marketing strategy, Intellectual property, strategic partnerships, market research, and promotions

Sep 2006 – Dec 2008 · 2 yrs 3 mos · Baltimore, Maryland Area

• Conducted research as part of $30.4M DARPA Revolutionizing Prosthetics program to develop brain controlled artificial hands for amputees. Work led to 8 international publications and a $1.2M small business award from the US Government for commercialization of the research.