Zertashia Awan — CEO
I lead teams to design intuitive, trustworthy experiences that make life simpler for customers. My journey began in customer service - an environment that taught me humility, empathy, and the real meaning of putting people first.Since then, I’ve led product, operations, and digital transformation across the Americas, Europe, Middle East, and Asia Pacific - scaling solutions for millions of customers in exceptionally high growth environments. I’ve led teams of 10,000+ people. Along the way, I’ve learned that shipping tech is easy; building cultures where people thrive is the real craft. I mentor startups on culture and customer experience. I write about finding the human truth inside systems. Everything I talk about is my own opinion and does not represent an employer or a business partner.
Stackforce AI infers this person is a Customer Experience Leader with expertise in Operations Management across multiple regions.
Location: Dubai, United Arab Emirates
Experience: 21 yrs 3 mos
Career Highlights
- Led teams of over 10,000 people.
- Mentors startups on culture and customer experience.
- Expert in building thriving workplace cultures.
Work Experience
Abu Dhabi SME Hub
Startup Mentor (1 yr 1 mo)
Amazon
Director Customer Experience - Americas, Europe, Middle East, Africa, and Asia Pacific (1 yr 7 mos)
Director - Customer Service, MEA (4 yrs 6 mos)
General Manager Customer Service - Middle East (1 yr 8 mos)
Senior Manager Customer Service - Middle East (11 mos)
Senior Operations Manager - UK (11 mos)
Operations Manager - UK (1 yr 8 mos)
Telefónica
Senior Operations Manager - Partner Operations (1 yr 1 mo)
Partner Operations Manager (1 yr 4 mos)
Sales and Service Operations Manager (7 mos)
Various Roles (Customer Service Associate, Team Manager, Project Manager) (6 yrs 11 mos)
Education
MBA at Northumbria University