Zertashia Awan

CEO

Dubai, United Arab Emirates21 yrs 3 mos experience
Highly Stable

Key Highlights

  • Led teams of over 10,000 people.
  • Mentors startups on culture and customer experience.
  • Expert in building thriving workplace cultures.
Stackforce AI infers this person is a Customer Experience Leader with expertise in Operations Management across multiple regions.

Contact

Skills

Other Skills

Contact CentersCustomer ExperienceOutsourcing ManagementChange ManagementOperations ManagementOffshore OutsourcingService DeliveryStakeholder ManagementTransformational OutsourcingTelecommunicationsPerformance ManagementCall CentersProject DeliveryLeadershipOutsourcing

About

I lead teams to design intuitive, trustworthy experiences that make life simpler for customers. My journey began in customer service - an environment that taught me humility, empathy, and the real meaning of putting people first.Since then, I’ve led product, operations, and digital transformation across the Americas, Europe, Middle East, and Asia Pacific - scaling solutions for millions of customers in exceptionally high growth environments. I’ve led teams of 10,000+ people. Along the way, I’ve learned that shipping tech is easy; building cultures where people thrive is the real craft. I mentor startups on culture and customer experience. I write about finding the human truth inside systems. Everything I talk about is my own opinion and does not represent an employer or a business partner.

Experience

Abu dhabi sme hub

Startup Mentor

Feb 2025Present · 1 yr 1 mo

Amazon

6 roles

Director Customer Experience - Americas, Europe, Middle East, Africa, and Asia Pacific

Aug 2024Present · 1 yr 7 mos

Director - Customer Service, MEA

Promoted

Jan 2020Jul 2024 · 4 yrs 6 mos

General Manager Customer Service - Middle East

Promoted

Apr 2018Dec 2019 · 1 yr 8 mos

Senior Manager Customer Service - Middle East

Apr 2017Mar 2018 · 11 mos

Senior Operations Manager - UK

Promoted

Apr 2016Mar 2017 · 11 mos

Operations Manager - UK

Aug 2014Apr 2016 · 1 yr 8 mos

Telefónica

4 roles

Senior Operations Manager - Partner Operations

Jul 2013Aug 2014 · 1 yr 1 mo

Partner Operations Manager

Feb 2012Jun 2013 · 1 yr 4 mos

Sales and Service Operations Manager

Promoted

Jul 2011Feb 2012 · 7 mos

Various Roles (Customer Service Associate, Team Manager, Project Manager)

Jul 2004Jun 2011 · 6 yrs 11 mos

Education

Northumbria University

MBA

Jan 2004Jan 2006

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