Meher Luthra

Business Development Executive

Gurugram, Haryana, India7 yrs 4 mos experience

Key Highlights

Expert in brand strategy and storytelling.
Proven track record in driving digital marketing growth.
Skilled in shaping impactful consumer journeys.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with a focus on digital and consumer engagement.

Contact

Skills

Core Skills

E-commerceStrategic PlanningSocial Media AdvertisingDigital Business

Other Skills

CommunicationOnline ContentDTCOral CommunicationMarket ResearchPitch DevelopmentGo-to-Market StrategyKey Performance IndicatorsCreative IdeationProblem SolvingStrategy ConsultingD2CInterpersonal SkillsSocial Media CommunicationsCustomer Engagement

About

I work at the intersection of insight, creativity, and strategic clarity. With a background that spans MNCs, creative agencies, and culture-first startups, I’ve learned how to build brands that not only look good — but move people, shift perception, and drive growth. My strengths lie in understanding how people think, what makes them act, and how to shape a message that lands — whether it's across a screen or above a city street. Trained in digital, raised on storytelling, and now deeply invested in legacy — I aim bring a builder’s mindset to everything I touch: marketing ecosystems, consumer journeys, and brands that outlast trends.

Experience

Brite neon signs private limited

General Manager Marketing

Apr 2025 – Present · 11 mos

Boat lifestyle

Senior Executive - Brand Marketing

Mar 2024 – Feb 2025 · 11 mos · India · On-site

Wavemaker india

Digital Executive

Jun 2022 – Mar 2024 · 1 yr 9 mos · Gurugram, Haryana, India

CommunicationOnline ContentE-CommerceDTCStrategic PlanningOral Communication+10

Nestlé

2 roles

Marketing Operations Specialist

Oct 2020 – Jun 2022 · 1 yr 8 mos

Collaborating with agency partners and internal stakeholders for best-in-class creative development within the brand and platform guidelines and ensure deployment on platform.
Tracking and ensuring timely campaign executions
Leading all data gathering for MIDAS platform of all digital and category campaigns and deriving actionable insights
Research - DTC (Direct-to-Consumer) platform for Nestlé while analyzing all key workstreams
Content Creation for digital marketing campaigns

Social Media AdvertisingOral CommunicationDigital BusinessInterpersonal Skills

E-commerce Intern

Jul 2020 – Oct 2020 · 3 mos

Explored DTC platform opportunities for Nestlé – India
Prepared & Presented proposal for a possible DTC platform after understanding development, logistics and cost effectiveness
Worked closely within the e-commerce team to understand daily operations

Oral Communication

Indeed - denstu aegis network

Business Strategy Intern

May 2019 – Jul 2019 · 2 mos · Gurgaon, India

Ideated Communication Strategies - for InDeed and clients alike; focusing on Brand Awareness and Brand Impact
Developed pitches on Sustainability Strategies for clients and participated in project visits to gain a wholistic understanding
Conceptualized Interventions surrounding Human and Societal Development

Oral Communication

Arizona state university

Writing Mentor

Aug 2018 – May 2020 · 1 yr 9 mos · Tempe, Arizona

Writer’s Studio - Arizona State University
Planned and Organized online meetings/workshops, provided feedback and edited final end-of-semester projects
Graded internal assessments

Oral Communication

Save the children, india

Digital Marketing Intern

Jun 2018 – Jul 2018 · 1 mo · Gurugram, Haryana

Set up ‘Meltwater’ – a Social Listening Tool, to monitor and manage Brand Image and Presence on Social Platforms
Collaborated with the Fundraising Department to work towards innovative strategies for Networking & CSR
Lead Social Media Campaigns about Disaster Management and Child Protection
Developed unique and engaging content for a range of social media platforms including Pinterest, Facebook, Instagram and Twitter
Curated stories on interventions to produce online articles for national website

Online ContentSocial Media AdvertisingOral Communication