Jul 2021 – Dec 2021 · 5 mos · Noida, Uttar Pradesh, India

• Handling Casanix Pvt Ltd company’s social media profile on Facebook and Instagram.
• Enlisted Casanix’s products on Amazon, managed FBA inventory, managed profile on Amazon, which helped in boosting sales through e-commerce.
• Planned monthly marketing budget in a way to get maximum benefit.
• Scheduled lead gen campaigns on Google Ads i.e. Search Ads, Display and Video Ads. Setup lead gen ads on Facebook/Instagram, Linkedin as well as on multiple affiliates, with the KPI of CAC.

Jan 2020 – Apr 2021 · 1 yr 3 mos

• Monitoring and mentoring the team, maintaining team metrics like SLA, accuracy, Utilization of bandwidth, Error analysis, conducting One on Ones, sharing feedback and leave management.
• Maximizing team knowledge and productivity by effectively applying three different strategies to manage top performers, mid-level performers and low-level performer's growth and efficiency to the best of their individual/unique capabilities.
• Acting as a virtual People manager for a team of 18 executives.
• Published Playbook Targeting manual which includes identifying target audience for relevant products/categories. This manual was created after months of research on consumer behaviour.
• Recruitment: Maintaining optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
• Automation and simplification: Independently drove new pricing structures from Ops along with the Tech team.
• Taking complete ownership for a portfolio of accounts. Standard and High Value advertisers. Reviewing every account in the portfolio in complete detail to understand the current level of performance.
• Engaging with advertisers Account Manager to understand their advertising goals and expectations from the advertising program.
• Leading kick-off calls with advertisers and driving discussion using a pre-set agenda, as and when necessary.
• Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients’ KPIs.
• Analyzing data trends and creating keywords lists, bids and budget suggestions, gathering and analyzing data at account/campaign/industry level.
• Independently drove Improvement of Search Ads with Tech. team and with this created a Self Serve tool (Seller portal) for the advertisers to set up their own campaigns.
• Leading and driving multiple Flipkart Tier I events from the Operations team’s perspective.

Sep 2018 – Jan 2020 · 1 yr 4 mos

Jan 2015 – Mar 2018 · 3 yrs 2 mos · New Delhi Area, India

• Lead a Team of 5 Executives.
• Maximizing team knowledge and productivity by effectively training, monitoring and directing employees in the application of best practices and regulatory protocols.
• Manage the matrix structure to support all parties to effectively contribute including being an expert in the roles and responsibilities of each party and how to effectively work together.
• Be an escalation point for decision making on matrix conflict resolution by utilizing strong mediation
• Be a key leader in the event of crisis management or an Emergency or Accident situation.
• Handling the sales function of the Australian branch of the Firm named “Lochan & Co. Pty Ltd.”
• Lead teams in the development and implementation of detailed work plans, schedules, project estimates, resource plans and status reports.
• Lead and independently assess inter-project initiatives, dependencies and gauges the financial impact and risk of the project.
• Monitors and assesses projects and communicates status to senior leadership. Identifies and anticipates issues that affect the successful delivery of projects.
• Improving the Firm’s Profiles to enhance our success rate in Government Tender bidding.

Jan 2013 – Dec 2014 · 1 yr 11 mos · Faizabad Area, India

•  Generate business leads through business opportunities portals.
•  Preparation of financial budget as per RFP need
•  Evaluation of the content of technical proposals.
•  Monitoring bids during the contract signature process
•  Assist the team leader for timely submission of Technical & Financial Proposal and EOI
•  Assist Team leader for the update of Company profile, CVs and experience of the clients
•  Follow up with Team Leaders and Managers for monitoring the status report for pending issues and submitting to the partners.