Nov 2024 – Oct 2025 · 11 mos · Gurugram, Haryana, India · Hybrid

Aug 2023 – Oct 2024 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Responsible for driving Performance across Paid Media Channels through a data-driven digital marketing strategy.
• Managing strategy and ad operations for Google, Meta, Snapchat, Apple Search Ads and DSPs.
• Scaled Meta by 8X in 6 months while bringing the CAC down by 50%
• Scaled Apple Search Ads by 3X while bring the CAC down by 50%
• Case study published in Meta for enabling Reels for performance scaled campaign by 3.5x while bring down the CAC by 20%

Apr 2023 – Jul 2023 · 3 mos · Gurugram, Haryana, India · On-site

Aug 2022 – Apr 2023 · 8 mos · Pune Division, Maharashtra, India

• Managing multiple time sensitive projects simultaneously and solving the key challenge of maximizing the ROI while optimising the incremental cost per result.
• Building strategies and marketing plans while managing the media mix to cater the business need.
• Heading monthly/ quarterly/ yearly business reviews with clients to showcase the growth and draw a suitable road map for future goals.
• Working with business development team to conduct external account audits and create suitable plans for client onboarding.

Nov 2021 – Jul 2022 · 8 mos · Pune Division, Maharashtra, India

• A) Performance Marketing for OTT, E-Commerce, and SAAS clients managing a budget of over 2 Cr a month.
• Formulating strategies to manage customer acquisition, retargeting, and branding campaigns.
• Reporting and analysis using Google Analytics, Appsflyer, Facebook Ads Manager, Facebook Ads Reporting etc. to maximise ROAS and drive strategic insights for effective campaign management.
• Planning for performance improvement, new initiatives, and budget allocation across digital marketing channels- Facebook, Instagram, Twitter, LinkedIn and Snapchat.
• B) Training and mentoring a team of Business Analyst and Interns for strategic account management.
• C) Coordinate with Channel partners, internal tech and data analysis teams for developing automation on and delivering ad-hoc client requirements.
• D) Ensuring client satisfaction by regular engagement, business review, and planning with the digital marketing team of client side.

Mar 2021 – Present · 5 yrs · Ahmedabad, Gujarat, India

• Upraant is a social enterprise that works with slum-dwelling women and empowers them to Upcycle waste.
• Managing various social media channels like Facebook, Twitter, Instagram, YouTube, and LinkedIn.
• Generating sales revenue through social media and website.
• Managing SEO and SEM for the website.
• Working on the product marketing strategy
• Market research for new product
• Product branding, launch, and packaging.

Sep 2020 – Sep 2021 · 1 yr · Jabalpur, Delhi NCR , Vadodara , Surat

• Management Trainee (Consumer Product Division)
• Working on a basket of four segments of FMCG.
• Cosmetic (EVA Deo), Protective Devices (Skore), Medicine (Woodwards Gripewater) and Home Care (Good Home)
• Performed ground level sales for all the four brands in Jabalpur and NCR
• Performed visual merchandising of Eva and Skore to ensure movement of slow-moving SKU
• Managing sales of Skore and Woodwards gripe water in Surat, Bardoli and Varsana market.
• Performing ATL and BTL marketing activity for Skore and Woodwards Gripe water
• Acheived 200+ counter new product placement individually in a short span of 2 months.
• Conducted competitors margin and branding analysis in field to develop companies marketing strategies.

Aug 2020 – Oct 2020 · 2 mos · India

• Developed a social media campaign for reaching to target audience.
• Worked for new client acquisition team.

May 2019 – Jun 2019 · 1 mo · Coimbatore, Tamil Nadu, India

• Motivated for a good job with a Letter of Appreciation from Marketing Head.
• Worked on an ongoing business problem of Improving Dealers Profitability and calculation of their ROI
• Studied and analyzed company business model by interacting with 3 major departments of the company
• Market Survey and Analysis of 12 major Dealers, 20 Sub Dealers and 30+ Retailers covering 3 States via 5 cities in a short span of 25 Days
• Gave suggestions for developing a standardized business process for dealers to restructure the unorganized process.

Jan 2018 – Jan 2020 · 2 yrs · Greater Ahmedabad Area

• Report directly to the Head of Corporate Relations.
• Responsible for inviting and taking follow-ups from various Corporate Houses.
• Responsible for coordinating the end to end recruitment processes on the campus.
• Main source of communication between the students and the Corporate Relations Cell.