Mar 2022 – Feb 2023 · 11 mos · Malaysia

• Working at MyBump Media, a leading Crowd Advertising Agency in Malaysia for out-of-home and online media, as an intern during my masters to uplevel my skills and learn.
• Bump your products with https://mybump.my/

Nov 2021 – Apr 2022 · 5 mos · Malé, Maldives

• Developing B2B based content for the Ooredoo Maldives Product team regarding their products & services

Aug 2021 – Oct 2021 · 2 mos · Maldives

• Assistance & execution in developing product marketing strategies, reaching out to new clients, product development and communication.

Feb 2021 – Dec 2022 · 1 yr 10 mos

• Remote consultancy for Manta Air to provide consultancy and assistance in helping the commercial team focusing on social media platforms, website leads, marketing and promotional activities

Jul 2018 – Feb 2021 · 2 yrs 7 mos

• Worked to build and execute the brand marketing and communications at Manta Air, the new premium airline of the Maldives, to launch the product, develop the brand image of the company and consulted on the development of brand campaigns on the B2B market.
• My role includes;
• Digital marketing
• Social Media
• Digital Product Development
• Overseeing the development of the Manta Air website
• Developing Content Strategy
• Content Development
• Public Relations & CSR
• Marketing Strategy Development
• Brand Management
• Manta Air was recognized as the 5th most loved airline in the region in 2023

May 2018 – Dec 2021 · 3 yrs 7 mos

• Selected to work on SDG 11 (Sustainable Cities & Communities) as one of the Global Talents from 110 countries for the class of UNLEASH Innovation Lab 2018, aiming to help solve the UN's 17 Sustainable Development Goals. Our team, Team Asha, won gold for SDG 11.

Feb 2018 – Present · 8 yrs 1 mo · Maldives

• SparkHub, founded in 2018, is a passion project turned business aimed to support, nurture the growth of startups in Maldives by building a conducive environment through promoting innovations and accelerating startup ventures in collaboration with entrepreneurs and enterprises.
• Our mission is to creating a startup culture in Maldives through strategically invest time & efforts, in entrepreneurs through collaboration between thinkers, policy makers and enterprises to meet the evolving global demands. For more information visit https://www.sparkhub.mv/

Aug 2016 – Jul 2018 · 1 yr 11 mos · Maldives

• Roles
• Product Marketing
• Copywriting
• Brand Development
• Fundraising
• Stakeholder Relations
• Notable Work:
• Developed the Make My Island initiative, a platform for the private sector companies in the Maldives to collaborate and work with UNDP to address local challenges by creating localised solutions
• Brought in 15 corporates to fund for the Make My Island initiative under various projects.
• Launched Unite for Climate Action, a project aiming to create the perfect network and support systems to address climate change related emergencies and natural disasters faster and stronger with experts working to provide local solutions through devising island level climate action plans, train local in emergency response and pilot new innovative projects in the Maldives, with UNDP Goodwill Ambassador Nikolaj Costou-Waldau.
• Brought onboard Jumeirah Vittaveli, Coca Cola Maldives, Ooredoo Maldives, Dhiraagu, DAMAS Company Private Limited, South Thaufeeq Foundation, VAM Foundation & Nalahiya Trading as funding partners for the Unite For Climate Action project.
• Signed Maldives Association for Travel Agents & Travel Operators (MATATO) and Mercure Kooddoo Resorts to support the UN Sustainable Development Goals (SDGs)
• Help to develop and assist in creating "Premium for Good", Allied Insurances CSR Program
• Created the UNDP Maldives Private Sector Strategy
• Started the Youth Co:lab initiative in the Maldives, a global youth movement that is brought to life by thousands of young people across the Asia-Pacific region which aims to empower young people to lead social change in their communities, to the Maldives.

Jul 2015 – Jul 2016 · 1 yr · Maldives

• The TAP project was a UNDP and Ministry of Tourism led project which provides the tourism sector in the Maldives with the required policy environment, regulatory guidance, technical skills and knowledge to ensure that climate change- related risks can be systematically factored into day-to-day tourism operations.
• As part of the project my roles were;
• 1. Stakeholder Management
• 2. Content Development
• 3. Social Media Management
• 4. Media Management
• 5. Oversight of projects regarding communication
• 6. Consultation to grantees on communication to their potential stakeholders
• 7. Reaching out to corporates regarding small grant projects

Oct 2013 – Jun 2015 · 1 yr 8 mos · Maldives

• Founded in 2010, Madhoship is a group of young, creative minds working towards a higher standard of art and media in Maldives, working on different type of projects including short films, TV adverts, documentaries and music videos.
• My roles include
• 1. Assisting and developing audio production
• 2. Handling video production
• 3. Conceptualising and production of tv advertisement
• 4. Copywriting for TV Advertisements
• 5. Content development