Jun 2022 – May 2023 · 11 mos · Gurugram, Haryana, India

• Led the product charter for diagnostics growth at India's #1 healthtech platform. My mandate was to ensure rapid growth of the diagnostic business via product initiatives such as upsell, value-added services (VAS), rehash etc. while ensuring seamless user experience and technological scalability.
• Drove product growth for diagnostics vertical - scaled to over 2,00,000 orders per month
• Responsible for business and technical aspects of 1mg labs products across 6 distinct platforms - Android, iOS, mWeb, dWeb, Admin and Affiliates
• Led a team of over 20 members including product and technology resources

Jul 2021 – Apr 2022 · 9 mos · Bengaluru, Karnataka, India

• I led the consumer product team at Ayu Health, a Series B healthtech startup, with an incredible team of PMs, designers and developers. Ayu Health is building India's "Oyo for hospitals" to standardize the quality of care and make healthcare accessible for all Indians.
• User experience (UX) - Website and Mobile App with 2,00,000 MAU
• Conversion rate optimization (CRO) with up to 2.5x improvement in net conversion
• Lead acquisition - Identified 2 new major types of categories for top-of-funnel growth
• Organic traffic: Set up Programmatic Search engine optimization (SEO), generating over 14,000 pages
• New strategic initiatives - Ayu Cash (cashback program), Diagnostic Testing and others

Jan 2019 – Jun 2021 · 2 yrs 5 mos · Ahmedabad, Gujarat, India

• I built Zifcare as a self-funded passion project for self-development with 45,000 email subscribers; 25,000 mobile app downloads (rated 4.8 on app stores) - this was my first experience building a tech product and helped me learn about user experience, growth, metrics and technology.
• Learnt that customers care about solutions to their problems, not flashy features or cool technology + it's really important to test out the hypothesis before one devotes time, energy and resources to build something.
• Product design and growth
• AI development (clustering, sentiment analysis, NLP, neural networks)
• Systems design and solution architecture
• Content creation and planning
• User acquisition and retention
• Digital marketing - FB/Insta ads and Google ads

Jun 2018 – Dec 2018 · 6 mos · Ahmedabad, Gujarat, India

• Fulfilled a life goal of becoming a certified meditation and yoga teacher from Lakulish University - one of the world's first universities devoted exclusively to yoga education. Conducted free meditation sessions in colleges and parks across Ahmedabad.
• Meditation
• Pranayama
• Yoga

Oct 2017 – May 2018 · 7 mos · Ahmedabad Area, India

• Set up a new business unit for a UK-based SME focused on emerging technologies such as artificial intelligence, augmented reality and iOT. Acquired 3 enterprise clients for high-tech projects.
• Product design and development: Artificial Intelligence, Smart Health and Mobility
• Client advisory for digital strategy: Pre-sales and consulting for clients
• Global marketing campaign execution

Dec 2016 – Jun 2017 · 6 mos

• Worked directly with the MD and CEO in Dubai HQ in a strategy role.
• Fundraising and valuation: raised 25 million AED (∼7 million USD) debt
• Business planning: prepared annual business plan
• P&L

Jan 2016 – Nov 2016 · 10 mos

• Was promoted to Senior Consultant level based on performance in pre-sales to play a more active role in company business growth
• Enterprise sales: Helped the company become #2 by market share in the Indian HIS market
• Channel partner management (Qatar and KSA): Expanded into new geographies via partnerships
• Market research and intelligence

Apr 2015 – Dec 2015 · 8 mos

• Converted internship to a full-time position, taking over complete responsibility for company's pre-sales function
• Pre-sales - Middle East & India: Was responsible for technical and pricing functions across all projects
• Market entry strategy - India: Changed pricing structure and created sales plan

Feb 2015 – Mar 2015 · 1 mo

• Travelled across hospitals in 4 cities to determine the state of healthcare IT adoption and learnt about company pre-sales
• Presales - Product pricing and proposals
• Market research

Jul 2014 – Aug 2014 · 1 mo · Pune Area, India

• Created email campaigns and reached out to people via LinkedIn for getting clients for software development projects as part of marketing and business development team during MBA internship - learnt how to generate leads for a business, starting from zero

Mar 2014 – Jun 2014 · 3 mos · Kuala Lumpur, Malaysia

• Worked remotely for the Healthcare Consulting Division of Frost and Sullivan on an independent project to understand state of the healthcare market in 7 Asia-Pacific countries by conducting primary and secondary research

Jan 2014 – Mar 2015 · 1 yr 2 mos · Dubai, United Arab Emirates

• Started the Entrepreneurship Cell as part of a 2-member team as extra-curricular business activity during MBA - hosted events and guest lectures for campus students; learnt how to organize group activities and network with executives at senior positions