Jun 2023 – Sep 2023 · 3 mos · Dubai, United Arab Emirates · Remote

• ↘ 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀
• Integrated Oliv into Linkstar's ecosystem through a strategic approach, within a few months.
• Bought first order within 40hrs of a new service launch.
• Successfully revived all social platforms, organically - significantly increasing traffic and engagement
• ↘ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Revitalized brand identity, content, and communication across all channels.
• Assisted in successful product feature launches, employing effective communication and creative strategies to engage diverse stakeholders.
• Led product marketing copy and content development for the web platform, ensuring a compelling online presence.
• Spearheaded marketing launch plans for new features, executing strategies for optimal impact.
• Collaborated with product specialists in launching features, optimizing the marketing mix to connect consumers with the product.
• Explored digital advertising on Meta and Linkedin platforms, expanding the brand's online reach.
• Established and maintained strong cross-functional collaborations, fostering a seamless integration of marketing efforts with product development teams.

Feb 2022 – Jun 2023 · 1 yr 4 mos

• ↘ 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗭𝗶𝗻𝗱𝗶𝗴𝗶
• Awarded Best Digital Startup at Pakistan Digital Award 2023
• Won Pakistan technology excellence award for Fintech - Asian technology excellence award 2022
• Launched ZindigiTalks, a financial-centric podcast, to foster financial literacy
• Stategically sponsored Hasan Raheem Nautanki concert, driving countless App downloads & signups
• Established Financial Friday, an ongoing e-series, to promote financial awareness.
• Achieved 3M+ downloads within just one year of Zindigi App's launch
• ↘ 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼
• Zindigi (powered by JS Bank)
• DigitzDigitas
• ↘ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Designed and implemented strategies to increase daily and monthly active users, driving rapid user base growth
• Devised and executed Content, Platform, PR, and Creative Strategies to enhance brand visibility and engagement
• Crafted compelling Copy and Content for consistent brand communication and resonance with the target audience
• Developed and carried out effective Brand Plans to strengthen brand messaging and recognition
• Managed successful launches of new features, verticals, and campaigns to boost user engagement and growth
• Organized and executed shoots for Digital Video Content (DVC) and social collateral, maintaining visual consistency
• Oversaw both Organic and Paid marketing across channels, increasing brand exposure and optimizing conversions
• Led multi-channel marketing including Social Media, Out-of-Home (OOH), Event, On-ground, and In-app strategies
• Collaborated with cross-functional teams, including design, animation, PR, media, and client servicing
• Organized and executed shoots for Digital Video Content (DVC) and social collateral, maintaining visual consistency
• Generated Reports and conducted Digital Audits for valuable insights to drive strategic decisions
• Managed major social platforms like Meta, TikTok, YouTube, Google, and SnackVideo

Jul 2021 – Aug 2021 · 1 mo · United Kingdom

• Carried out a detail Marketing Strategy and expansion plan for a 'Flowers Direct' under Bright Network and Google's guidance

Jan 2021 – Feb 2022 · 1 yr 1 mo

• ↘ 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼
• Khaadi
• Dubai Islamic Bank
• Find My Doctor (FMD)
• SheVit - Pharmevo
• BellaVita
• Platinum Steel
• IFG
• Core
• Maxum
• Restomart
• ↘ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 & 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀
• Led the Client Servicing process, effectively coordinating among cross-functional teams including design, animation, media planning, and accounts
• Devised and executed targeted Content and Creative Strategies, tailoring them to the nuances of the digital landscape
• Crafted impactful Copy for both digital and traditional artworks, ensuring the maintenance of cohesive brand communication
• Managed the end-to-end execution of branded content initiatives, encompassing stationary, logos, and design elements, bolstering brand recognition
• Initiated and realized PR-led digital campaigns, effectively managing the entire lifecycle from ideation to implementation
• Navigated Community Management efforts adeptly, nurturing online engagement and fostering a strong digital community
• Garnered a track record of winning new clients through persuasive pitch decks, comprehensively incorporating campaign strategies, cross-platform content approaches, strategic PR frameworks, and brand design aesthetics
• Demonstrated proficiency in Digital Accounts Handling across diverse platforms such as Instagram, Facebook, TikTok, and YouTube, optimizing brand visibility and engagement strategies

Sep 2020 – Apr 2021 · 7 mos

• ↘ 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼
• My Cheap Vapes
• Metro City Lab
• New Life Tourism
• SuorinVape
• Alath Falafel
• VirginTek
• Mode.uk

Sep 2020 – Sep 2020 · 0 mo

• I spoke about the importance of graphic designing and designing in general. Along with the "wonders of Photoshop and Illustrator" and their role in bringing an idea into reality. Also, a couple of tutorials on the softwares (with relevance to advertising)

Jul 2020 – Oct 2020 · 3 mos

• ↘ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Graphic Designing
• Social Media Handling
• Order Handling
• Data Entry

Jul 2020 – Sep 2020 · 2 mos

• ↘ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Graphic Designing
• UI Designing
• Video Editing & Animation

Jul 2020 – Aug 2020 · 1 mo · London, England, United Kingdom

• Carried out a detailed Marketing Strategy for Enterprise Car Club's expansion

Jul 2020 – Jul 2020 · 0 mo

Jun 2020 – Sep 2020 · 3 mos

• ↘ 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀
• Graphic Designing
• Video Editing

Nov 2019 – Apr 2023 · 3 yrs 5 mos

Nov 2018 – Jun 2020 · 1 yr 7 mos

• ↘ 𝗞𝗲𝘆 𝗗𝗼𝗺𝗮𝗶𝗻
• Product descriptions
• Blogs
• Website content

Jun 2018 – Aug 2021 · 3 yrs 2 mos

• ↘ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗳𝗳𝗲𝗿𝗲𝗱
• Graphic Design
• UI/UX Design
• Video Editing
• Content Writing
• Data Entry