Piyush Kataria

Digital Marketing Specialist

Gurugram, Haryana, India12 yrs 3 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Achieved 21% organic traffic growth YoY.
Delivered 11× organic traffic growth in 11 months.
Contributed to multi-crore organic sales impact.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SEO and Analytics for B2C and B2B sectors.

Contact

kataria.piyush1@gmail.com LinkedIn

Skills

Core Skills

SeoDigital Marketing Analytics

Other Skills

AI / SGE SEOOrganic GrowthTechnical SEOAdobe AnalyticsContent MarketingArtificial Intelligence (AI)SEMrushOrganic Growth StrategiesLarge Language Models (LLM)D2CLead GenerationGA4On-Page OptimizationAdobe Experience Manager (AEM)BrightEdge SEO Platform

About

I help organizations convert search demand into measurable business growth. Over the past 12+ years, I have built organic acquisition engines for enterprise brands across insurance, FMCG, and global digital platforms. Currently I lead SEO & marketing analytics at PNB MetLife, where I focus on: • AI-driven search strategies • enterprise SEO architecture • demand-led content ecosystems • marketing analytics and attribution models Recent growth impact: • +21% organic traffic growth YoY • 3X growth in article traffic (1M+ sessions) • +35% increase in organic leads • 34% reduction in acquisition cost Previously worked with brands including Dabur, Bajaj Finserv, Fullerton India, BetterButter, delivering large-scale organic growth programs. My work sits at the intersection of SEO, AI search visibility, marketing analytics, and growth marketing. Key interests include: AI-driven SEO Generative Engine Optimization Marketing analytics Content-led growth Conversion optimization Always open to conversations around growth marketing, digital transformation, and search innovation.

Experience

Pnb metlife india insurance co. ltd

2 roles

Senior SEO & Digital Analytics Manager

Promoted

Apr 2025 – Present · 11 mos · Gurugram, Haryana, India · On-site

Promoted after transforming SEO into a revenue-led growth engine.
I lead SEO, analytics, and automation across D2C and distribution channels, with a clear mandate: convert organic demand into measurable business outcomes.
Key Impact
Delivered 11× organic traffic growth (12K → 142K monthly users) within 11 months, while improving demand quality and funnel performance.
Achieved 200%+ YoY organic growth across priority content clusters by restructuring SEO around intent and decision-stage journeys.
Contributed to ₹multi-crore organic sales impact using attribution-led dashboards that connected organic traffic to revenue outcomes.
Established early leadership in Google AI Overview (SGE) by ranking 100+ keywords, improving visibility across emerging search surfaces.
Automated critical homepage SEO workflows, reducing manual execution effort by ~80% and improving deployment consistency.
Built GA4 + Adobe Analytics cross-funnel dashboards to enable real-time ROI tracking and leadership decision-making.
Improved Core Web Vitals, delivering ~3× better mobile performance and stronger engagement across key pages.
Drove integrated alignment across SEO, content, product, and analytics teams to create predictable, scalable organic growth systems.

AI / SGE SEOOrganic GrowthTechnical SEOAdobe AnalyticsContent MarketingDigital Marketing Analytics+16

SEO Manager

Aug 2023 – Mar 2025 · 1 yr 7 mos · Gurugram, Haryana, India · On-site

Achieved 30% YoY traffic growth with 25% higher lead volume
Ranked 50+ high-intent life insurance keywords in Top 3
Achieved AI Overview visibility for 10+ insurance keywords
Won 4 Marketing Awards: Above & Beyond (x2), Maverick (Quarter/Month)
Created SEO governance for compliance, product, and brand teams

Digital Marketing AnalyticsOrganic Growth StrategiesSearch Engine Optimization (SEO)SEO

Capgemini

Senior Digital Analyst

Jun 2023 – Aug 2023 · 2 mos · Gurugram, Haryana, India · Hybrid

Digital MarketingAdobe AnalyticsGA4Digital Marketing AnalyticsWeb Marketing Strategy

Dentsu

Search Engine Optimization Manager

Feb 2022 – Jun 2023 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Led SEO strategy, analytics, and optimization for enterprise clients. Designed scalable keyword strategies, URL structures, and content frameworks to outperform competition.
Achievements:
Delivered 5× traffic growth for an enterprise BFSI client
Built custom GA dashboards for performance insights
Improved content frameworks, site architecture & CWV performance
Awarded 5-Star Performer of the Month

Data AnalysisGoogle Webmaster ToolsHTMLDigital Marketing AnalyticsMarketing StrategyOrganic Growth Strategies+12

Silverpush

Manager of Marketing

Dec 2020 – Feb 2022 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

Drove SEO, analytics, and PPC campaigns for B2B & consumer brands. Partnered with product teams to ensure scalable SEO and performance growth.
Achievements:
At BetterButter (FoodTech): +51% organic traffic, +40% revenue
Managed integrated SEO + PPC acquisition
Led full technical + content growth strategy

Data AnalysisDigital Marketing AnalyticsMarketing StrategyOrganic Growth StrategiesSearch Engine Optimization (SEO)Web Marketing Strategy+3

Techmagnate: digital marketing agency

Marketing Team Lead

Jul 2019 – Nov 2020 · 1 yr 4 mos · Delhi, India · On-site

Managed SEO delivery for enterprise clients, leading a team of 5. Designed inbound marketing strategies focused on content-driven growth.
Achievements:
Led SEO for enterprise BFSI & D2C clients
Mentored team of 5 SEO executives
Improved analytics reporting frameworks

Digital Marketing AnalyticsMarketing StrategyOrganic Growth StrategiesGoogle AdsSearch Engine Optimization (SEO)Content Marketing+4

Eli india

Digital Marketing Specialist

May 2018 – Jul 2019 · 1 yr 2 mos · Faridabad Area, India · On-site

Worked on healthcare brands (AAPC/TCI). Balanced SEO + Paid Ads for measurable ROI.
Achievements:
Managed $5,000 monthly AdWords budget, reducing CPC by 45% while improving CTR.
Generated steady inbound lead flow from combined SEO + PPC strategy.
Delivered SEO-driven product content and CRO-focused campaigns.

Digital Marketing AnalyticsOrganic Growth StrategiesGoogle AdsSearch Engine Optimization (SEO)Content MarketingWeb Marketing Strategy+2

Pandaje web services

Assistant Manager

Apr 2016 – Apr 2018 · 2 yrs · Noida Area, India · On-site

Oversaw international campaigns and managed a team of 15 SEO + content specialists.
Achievements:
Drove 70% YoY sales growth in 2017.
Awarded Best Marketing Executive.
Handled large-scale US client campaigns across SEO + Paid Media.

Digital Marketing AnalyticsOrganic Growth StrategiesGoogle AdsSearch Engine Optimization (SEO)Content MarketingWeb Marketing Strategy+2