Ollie Scheers

CTO

London, England, United Kingdom18 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led data and technology teams at Huel.
Achieved over £180m annual revenue.
Ranked #1 for eCommerce sales growth.

Stackforce AI infers this person is a B2C E-commerce leader with a strong focus on data-driven marketing and optimization.

Contact

Skills

Core Skills

E-commerceDigital StrategyWeb AnalyticsConversion Rate Optimization

Other Skills

Digital MarketingAnalyticsAffiliate MarketingOnline MarketingLead GenerationCustomer AcquisitionGoogle AnalyticsOmnitureContent ManagementGoogle AdwordsSEOSEMOnline ServicesDigital DesignB2B eCommerce

About

Data and technology leader / CTO / CIO. Lead the data and technology teams at Huel. I am passionate about data, AI and automation - I regularly share insights into how we utilise new generative AI technology at Huel. I communicate mainly through the medium of memes.

Experience

18 yrs 9 mos

Total Experience

3 yrs 9 mos

Average Tenure

8 yrs

Current Experience

Huel

2 roles

Chief Technology Officer

Promoted

May 2021 – Present · 5 yrs

Leading our Data & Technology teams at Huel.
Over 300 million meals sold to over 100 countries, with annual revenue of over £180m
Ranked #5 in the 2020 Sunday Times International Track 200 and number #1 for ecommerce sales growth
Ranked #1 in the Alantra Fast 50 2020

E-commerceDigital MarketingDigital StrategyAnalytics

Ecommerce Director

May 2018 – May 2021 · 3 yrs

Notonthehighstreet.com

4 roles

Ecommerce Director

Promoted

Feb 2017 – May 2018 · 1 yr 3 mos

Part of the notonthehighstreet.com leadership team responsible for digital product management, UX and merchandising

Head of Merchandising

Sep 2016 – Feb 2017 · 5 mos

Built a new team responsible for product performance and merchandising across notonthehighstreet.com.

Head of Digital Product

Promoted

May 2015 – Aug 2016 · 1 yr 3 mos

Built and led the eCommerce product management team, delivering an improved shopping experience across notonthehighstreet.com.

Optimisation & Analytics Manager

Apr 2014 – Apr 2015 · 1 yr

Optimisation and Web Analytics lead at notonthehighstreet.com, responsible for test and learn strategy and implementation.
In under a year the business went from 9 ABn tests a year to over 100 and has seen an increase in ROI from £4 for every £1 spent on conversion rate optimisation (CRO) to £12, delivering a 7 figure benefit. Shortlisted for 2015 Retail Week Pure-Play Etailer as a result of our optimisation programme throughout 2014/15.

Photobox

Head of Conversion

May 2013 – Apr 2014 · 11 mos

Responsible for strategy and improvements in online conversion, marketing ROI and web analytics across 15+ countries.

Bt

3 roles

Senior Online Marketing Manager

Promoted

Jun 2011 – May 2013 · 1 yr 11 mos

Member of BT's Retail Talent Scheme (top performing 1% of workforce). Marketing lead for Online Service. Responsible for service marketing strategy, user experience improvements, customer journey analysis, business casing and ROI tracking on new service developments.

Online Marketing Manager

Promoted

Jan 2010 – Jun 2011 · 1 yr 5 mos

Ecommerce lead for BT's Broadband and Packages portfolio, accounting for 80% of weekly online revenue. Grew online sales share from just under 10% to 20%.