Krishan Kumar — CEO
In my current role, I oversee all strategic and operational aspects of Matrix World Research. My responsibilities include: Strategic Direction Defining long-term business strategy and sustainable growth plans Identifying new market opportunities and service expansions Aligning organizational capabilities with evolving client requirements Operations & Delivery Overseeing end-to-end research project execution Ensuring strict adherence to timelines, budgets, and quality benchmarks Managing global field operations and data collection partners Client Engagement Acting as the primary point of contact for key clients Understanding business objectives and translating them into effective research solutions Ensuring high client satisfaction through transparency and responsiveness Quality & Compliance Implementing robust quality control and validation processes Ensuring compliance with global data protection and privacy regulations Maintaining confidentiality and ethical research standards at all levels Team & Partner Management Building and mentoring cross-functional teams Managing vendor and panel partnerships across regions Encouraging collaboration across departments and geographies Research Capabilities and Expertise Matrix World Research operates across a wide range of research methodologies and approaches. Under my leadership, the organisation has developed strong capabilities in: Quantitative surveys (online, CATI, CAPI, face-to-face) Qualitative research (in-depth interviews, focus groups) B2B and B2C research Market sizing and segmentation studies Brand tracking and customer satisfaction research Concept testing and product feedback studies Media, advertising, and audience measurement research My role involves ensuring that methodology selection is always driven by research objectives, rather than convenience. This principle enables the delivery of insights that are both credible and actionable.
Stackforce AI infers this person is a strategic leader in market research with expertise in both B2B and B2C sectors.
Location: Delhi, India
Experience: 6 yrs 1 mo
Skills
- Market Research
- Strategic Direction
- Field Research
Career Highlights
- Expert in strategic market research leadership.
- Proven track record in client engagement and satisfaction.
- Strong capabilities in diverse research methodologies.
Work Experience
Matrix World Research
Chief Executive Officer (8 mos)
Cint
Project Manager (1 yr 11 mos)
Kantar
Market Research Analyst (3 yrs 6 mos)
NielsenIQ
Field Research Assistant (2 yrs 1 mo)
Education
Bachelor of Arts - BA at Delhi University