Jul 2025 – Present · 10 mos · Charlotte, North Carolina, United States · On-site

• Leads SkillPop's “Build Your Personal Brand on LinkedIn” class.
• Teaches adults how to leverage the platform to build their personal brand and achieve their professional goals.
• Register for an upcoming class here: https://www.skillpop.com/classes

Jul 2024 – Aug 2025 · 1 yr 1 mo · United States · Remote

• Nonprofit Tech Shop is an extension of Digital Reach, created to help mission-driven organizations maximize their impact through smarter technology, automation, and data-driven strategies.
• Launched Nonprofit Tech Shop, Digital Reach's sister brand/nonprofit arm, in July 2024.
• Led content strategy, editorial planning, and execution for multi-channel marketing campaigns, overseeing the full content lifecycle from ideation through final approval to ensure quality, brand consistency, and measurable impact.

Apr 2024 – Aug 2025 · 1 yr 4 mos · Remote

• Led a cross-functional in-house team of 5 and managed 10+ external freelancers.
• Presented campaign strategies and content initiatives to 20+ clients.
• Led content strategy and creation for multi-channel marketing campaigns, including email, blogs, social media, digital ads, e-books, and print.
• Oversaw development, production, and final approval of all content and creative assets.
• Managed vendor, freelancer, and agency relationships for both creative and event-related work.
• Wrote and refined persuasive, customer-centric content for product brochures, sales collateral, case studies, landing pages, and website copy.
• Developed and managed editorial calendars, ensuring consistent tone, timely delivery, and alignment with project briefs and business objectives.
• Measured and analyzed campaign performance using data and analytics to optimize engagement
• Oversaw a $250K marketing budget, including event-related expenses (swag, booth materials, catering, venue).
• Planned and executed all company events—including webinars and conferences—handling content creation, promotion, logistics, and execution.
• Initially reported to the co-founder, then to the Head of Client Delivery and Strategy.

Feb 2024 – Apr 2024 · 2 mos · Remote

• Wrote LinkedIn content for entrepreneurs and CEOs, effectively communicating their expertise and insights.
• Crafted brand messaging and copywriting strategies tailored to clients' personal brand and thought leadership goals.

Oct 2023 – Present · 2 yrs 7 mos · Remote

• Partners with brands to increase their visibility and credibility through compelling sponsored content.
• Fosters an engaged community by responding to all comments and messages; analyzes engagement metrics.

May 2023 – Oct 2023 · 5 mos · Remote

• Developed personalized outreach campaigns across email and LinkedIn, increasing response rates by 33%.
• Created strategic marketing assets—including decks, blogs, one-pagers, and case studies—that supported product positioning and go-to-market efforts.
• Conducted market research and campaign analysis to identify growth opportunities and inform content direction.
• Collaborated with sales and product teams to align marketing strategy with business goals and ensure content accurately reflected product value.
• Led content development for targeted outreach initiatives, ensuring messaging resonated with ideal customer profiles and supported lead generation.
• Reported to the Head of Marketing.

Oct 2022 – May 2023 · 7 mos · Remote

• Increased the company’s LinkedIn following by 47% in the first 30 days and 186% in six months through a strategic content and social media approach, significantly boosting brand visibility.
• Created and executed the company’s social media strategy, managed profiles, and maintained a consistent content calendar aligned with brand voice and business goals.
• Secured 21 guest podcast appearances for 6 colleagues across 17 shows in six months, elevating their visibility as industry thought leaders.
• Developed a compelling employer brand that reflected the company’s mission, values, and culture, helping attract high-quality talent.
• Wrote and published press releases, including one for an industry award the company was nominated for and won.
• Crafted marketing content—including emails, newsletters, and storytelling-driven campaigns—to increase awareness and build audience trust.
• Initially reported to the co-founder/CTO, then to the Head of People.

Sep 2020 – Aug 2022 · 1 yr 11 mos · Anne Arundel County, Maryland, United States · On-site

• Returned to AACPS after living abroad for 2 years. Left teaching and broke into tech in the fall of 2022.

Sep 2020 – Aug 2021 · 11 mos · Anne Arundel County, Maryland, United States · On-site

Jan 2019 – Sep 2020 · 1 yr 8 mos · Amsterdam, North Holland, Netherlands · Hybrid

• Increased paid membership by 615% in under 12 weeks through organic social media and word-of-mouth strategies.
• Led content and marketing strategy, including social media and email campaigns, to drive engagement and recruit over 300 active participants.
• Coordinated more than 40 large-scale events, supporting community growth and sustained member involvement.
• Managed email marketing efforts, including campaign execution and subscriber list management, to boost outreach and retention.

Aug 2018 – Aug 2020 · 2 yrs · North Holland, Netherlands · On-site

• • Increased client acquisition by 88% through targeted social media content, strategic channel distribution, and in-person engagement.

Aug 2018 – Aug 2020 · 2 yrs · North Holland, Netherlands · On-site

• Established school and taught the first international class; launched a new early years program at a second location in 2019.
• Boosted client retention and advocacy, achieving an 83% renewal rate and increased revenue.
• Facilitated onboarding for new families, collaborating with HR to streamline the lead-to-enrollment process.

Sep 2017 – Aug 2018 · 11 mos · Anne Arundel County, Maryland, United States · On-site

• In August 2018, I took a leave of absence and moved abroad.

Sep 2014 – Aug 2018 · 3 yrs 11 mos · Anne Arundel County, Maryland, United States · On-site