Coen de Heus — Co-Founder
I'm an Operations and Supply Chain leader with 12+ years at Amazon, accountable for cross-border teams and large-scale programs across Europe and Asia. Demonstrated success in scaling complex networks, derisking $21M in fines, and avoiding €36M in capital spend through operational optimization. Oversaw China Seller coordination for Amazon’s European and Australian marketplaces, and implemented Turkey’s After Market Services program to process returns for resale, discount, or donation. Highlights: - Derisked Amazon of $21+ million in fines annually, whilst decreasing Head Count (HC) from 9 to 7 - Reduced S&OP forecast error from 22% to 7.5%, sustaining fast delivery promise. Achieved by launching ML models through hiring a Business Intelligence Engineer. - Prevented €36.7M in capital spend via inventory consolidation and network optimization. - Scaled Amazon’s Pan-European FBA from zero to $1B Gross Merchandise Value in Year 1 across 7 markets. - Achieved Amazon Bar Raiser certification, conducting 800+ interviews to drive leadership hiring. I care deeply about building teams that scale sustainably — through thoughtful hiring, clear leadership, and systems that support long-term growth. I regularly mentor others and share best practices on interviewing, feedback, and career development. 📍 Based in the Netherlands 🌍 Experienced internationally (EU, Turkiye, Australia) 🔎 Director-level scope | Supply Chain, Operations, and CX Leadership 📦 Fulfillment, S&OP, Forecasting, Network Expansion 🌱 Environmental Compliance | Sustainability-Focused Leadership 👥 People Development | Org Design | Team Coaching 📊 Data-Informed Decision Making | SQL | Dashboarding 🎯 Bar Raiser | Interview Strategy | Hiring Process Design All posts and opinions are my own, and do not reflect my employer.
Stackforce AI infers this person is a Supply Chain and Operations leader with extensive experience in E-commerce.
Location: Amsterdam, North Holland, Netherlands
Experience: 15 yrs 7 mos
Skills
- Career Development
- Interviewing
- Environmental Compliance
- Data Analysis
- Supply Chain Management
- Strategic Planning
- Product Management
Career Highlights
- Derisked Amazon of $21M in fines annually.
- Scaled Amazon’s Pan-European FBA to $1B in Year 1.
- Achieved Bar Raiser certification with 800+ interviews.
Work Experience
Coaching with Coen
Career & Interview Coach (0 mo)
Amazon.co.uk
Sr Manager Environmental Assurance and Protection (2 yrs 3 mos)
Senior Manager, Turkiye Supply Chain (2 mos)
Manager Turkiye Supply Chain (1 yr 9 mos)
Sr Program Manager, EU Ops Expansions (1 yr)
Senior Product Marketing Manager Prime BENELUX (8 mos)
Program Manager EU FBA Small and Light FBA (1 yr 1 mo)
Program Manager FBA (5 mos)
Manager, Fulfilment by Amazon (2 yrs 6 mos)
Partner Manager / Team Lead, Fulfillment by Amazon (1 yr 5 mos)
Associate Partner Manager (8 mos)
Partner Manager (1 yr 3 mos)
Nosto
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Marketing Intern (3 mos)
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Sales Staff (3 mos)
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Business Development Officer (4 mos)
Studentmug Enterprises
Marketing Intern (1 mo)
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Team Manager (6 mos)
Sport Service Noord Brabant
Project Manager (7 mos)
Education
Master of Science at Rotterdam School of Management, Erasmus University
Master of Science at Ithaca College
Bsc at Rotterdam School of Management, Erasmus University
at Bisschop Bekkers
30DaysofAI Challenge at 100 school