Mar 2025 – Nov 2025 · 8 mos · Gurugram, Haryana, India · Remote

• I spearhead brand and content initiatives by combining creative intuition with product-led strategy helping brands define their identity and express it consistently across channels.
• I work closely with cross-functional teams via Slack and Gather, leading ideas from early hypotheses to full-scale campaigns. I synthesize insights and inspiration into clear brand systems that are intentional, scalable, and durable.
• I own both discovery and execution shaping visual and narrative direction in Figma, while managing roadmaps, content calendars, and workflows in Notion and HighLevel to ensure smooth delivery without sacrificing creative momentum.
• I’m fluent in modern generative systems, using them as acceleration layers for research, ideation, and problem-solving, while keeping judgment, originality, and brand intent at the core.
• I stay closely aligned with platform and market shifts, prioritizing signal over noise. Post-launch, I track performance, extract learnings, and iterate treating every release as part of a continuous feedback loop.
• What I’m learning: how to move fast without losing the soul of the work, say no to misaligned ideas, and recognize that unconventional ideas when validated often become the strongest differentiators.

Jun 2024 – Apr 2025 · 10 mos · Lucknow, Uttar Pradesh, India · Hybrid

• Spearheaded the development of comprehensive brand kits, including logo design, visual identity systems, and core brand assets.
• Led market research and competitive analysis to identify white-space opportunities and define clear, differentiated brand positioning.
• Established brand guidelines and style systems to ensure consistent execution across marketing, content, and communication touchpoints.
• Owned content strategy and production across written and visual formats, driving organic growth and sustained social media engagement.
• Managed editorial calendars and end-to-end content workflows to maintain consistency, quality, and publishing cadence.
• Optimized content for SEO and platform-specific distribution to maximize reach, engagement, and long-term brand visibility.
• Key Learnings
• Strong brands are built through consistent, intentional decisions made over time not one off moments.
• Clear mood boards and visual systems can resolve most alignment issues before execution even begins.

Jun 2024 – Dec 2024 · 6 mos · Lucknow, Uttar Pradesh, India · Hybrid

• Supported the senior marketing team in planning and executing digital marketing campaigns across social media, email, and web channels.
• Conducted market research and competitor analysis to surface insights, identify gaps, and inform strategic recommendations.
• Contributed to content creation across blogs, social media creatives, and email newsletters, helping drive engagement and conversions.
• Managed social media community interactions, ensuring timely responses while maintaining brand voice and customer experience standards.
• Participated in campaign ideation and brainstorming sessions, contributing perspectives on audience behavior and engaging younger demographics.
• Gained hands-on experience with marketing tools including social media schedulers, analytics platforms, and content management systems.
• Key Learnings
• Algorithms ultimately reward content that feels human, relevant, and valuable.
• The most effective marketing doesn’t interrupt it resonates.

Nov 2023 – Dec 2024 · 1 yr 1 mo · Lucknow, Uttar Pradesh, India · On-site

• Created visual assets and social media content in Figma to support multiple student groups in promoting campus events.
• Spearheaded coordination across teams using Slack, aligning timelines, assets, and responsibilities to keep execution on track.
• Designed promotional graphics and guided teams on social media planning, drawing inspiration from platforms like Pinterest to maintain visual consistency.
• Built and maintained a centralized system in Notion to organize design assets, requests, and delivery timelines.
• Supported copy development for announcements and social posts, helping teams clarify messaging and improve engagement.
• Advised student teams on foundational social media and branding principles while learning collaboratively through real-world execution.
• Key Learnings
• Maintaining consistent branding across diverse teams with different goals is challenging but critical for clarity and impact.
• Strong visual design can significantly elevate engagement even for routine campus events.
• Coordinating creative teams requires structure, clear communication, and patience as much as creativity.