Corinne Dent

Product Marketing Manager

San Francisco, California, United States17 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in driving product marketing strategies.
Proven track record of successful product launches.
Strong leadership in building high-performing teams.

Stackforce AI infers this person is a SaaS Product Marketing Leader with extensive experience in driving growth and engagement.

Contact

Skills

Core Skills

Product Marketing ManagementGo-to-market StrategyMarket StrategyMarketing Management

Other Skills

Salesforce.comCamtasiaLinkedInContent StrategyIntegrated Marketing CampaignsProduct LaunchCampaign ManagementMessagingIntegrated MarketingSEOEmail MarketingMarket IntelligenceContent MarketingUser EngagementSales Training

About

When companies don’t have experienced PMM leadership, great work goes unseen. They launch features no one hears about, produce content that never gets discovered, and waste cycles telling the wrong story to audiences who don’t care. Effort is high; impact is low. That’s where I come in. After eighteen years in tech, I’ve seen the patterns of what makes products land and what makes them invisible. I build the narrative, shape the GTM engine, guide teams through the chaos, and stay hands-on where it matters. I write the messaging, build the assets, drive campaigns, and partner with Product Management to make sure every launch reaches the audience it was built for.

Experience

Postman

Principal Product Marketing Manager, Growth

Aug 2024 – Sep 2025 · 1 yr 1 mo · San Francisco Bay Area · Hybrid

Led the Growth Product Marketing team owning Postman’s self-serve business from top-of-funnel awareness through to signup, onboarding, activation, and expansion - reaching an audience of millions of devs
Delivered multiple Postman “firsts:”
Established first product launch tier strategy and helped deliver Postman’s first (and second, and third) Tier 1 product launch, while creating and owning monthly launch cadence
Wrote and published Postman’s first ever company-wide message house, aligning Product, Marketing, DevRel, and Content around a unified story to improve consistency and conversion across the entire funnel
Launched first Integrated marketing campaign (“You can’t do AI without APIs”) and out-of-home brand campaign
Turned on new developer acquisition channels (for example, fortnightly live demo series on LinkedIn Live)
Hired, onboarded, and developed a high-performing PMM team (5 PMMs in 12 months), expanding my team’s scope to include AI, strategic partnerships, content strategy, self → sales serve motion
Served as strategic GTM partner to Product, Growth, Design, and DevRel, shaping positioning, driving campaign strategy, and ensuring cohesive storytelling across PR, partnerships, and content strategy
Balanced team leadership with hands-on execution, writing positioning, building campaign assets, shaping narratives, and collaborating with product teams to drive launches that moved key business metrics.

Salesforce.comCamtasiaLinkedInContent StrategyIntegrated Marketing CampaignsProduct Marketing Management+1

Atlassian

Product Marketing, Jira Software

Dec 2017 – Aug 2024 · 6 yrs 8 mos · San Francisco Bay Area

By the end of my tenure at Atlassian, I led the PMM team focused on the Jira buyer journey for dev teams, encompassing brand awareness via campaigns, paid and organic traffic, content and SEO, website, signup, new user onboarding, email, product engagement, team expansion, and retention. My team also owned release marketing and product launches, message houses, competitive enablement, and market intel for the business as a whole.
Served as interim leader of Jira’s monetization PMM team, focused on driving upgrades to Jira’s paid plan and x-sell (March - August 2024)
Other experiences:
Launched Integrated Marketing Campaign (IMC) focused on the “tech knowledge worker” persona which greatly exceeded entrance and evals goals. Initially planned to run for a quarter, the campaign was in market for 2 years and expanded to new geos.
Led marketing launch of the Jira Template library, to create new GTM strategy around templates and paved the way for a single Jira.
Drove the launch of Jira Cloud for Mac, which generated 80,000+ app downloads in its first six weeks.
Rebranded project types within Jira (from “classic” and “next-gen” to “company-managed” and “team-managed” projects) and led change-management across marketing materials, customer comms, documentation, and in-product.
Partnered with 3rd party agency to run quarterly brand survey of existing and prospective Jira users; analyzed and shared results with internal stakeholders and incorporated learnings into campaigns and other assets
Recruited and interviewed 25 Jira “Haters” and published analysis of why customers love to hate on Jira on social media (tldr: they don’t hate Jira, they just get really frustrated)
Partnered with product to improve new user onboarding activation: new email series, in-product videos, and reactivation strategy.

Salesforce.comContent StrategySEOEmail MarketingMarket IntelligenceProduct Marketing Management+1

Campaign monitor

Product Marketing

Mar 2015 – Aug 2017 · 2 yrs 5 mos · San Francisco Bay Area

Part of the team who helped launch Campaign Monitor's rebrand toward the direct marketer: website overhaul, new messaging, demo videos, sales training, PR/AR, events, and brand awareness.
Partnered with product management to launch new features and drive product adoption within existing customer base.
Created and executed demo video strategy, including writing, recording, and editing, which resulted in 10+ new demo videos in 2016. See them here: https://goo.gl/6btO4G
Launched company’s first sales enablement program, consisting of live trainings, content creation, and feedback loops with sales leadership.

Sales TrainingPR/ARBrand AwarenessProduct Marketing Management

Newvoicemedia

Senior Marketing Manager, Events & Programs

Apr 2014 – Mar 2015 · 11 mos · San Francisco Bay Area

Planned and executed US event strategy, including attendance and sponsorship at 4 industry tradeshows, 10 Salesforce1 events, Dreamforce, and quarterly hospitality events.
Owned overall company presence at Dreamforce, including budgets, booth design, outdoor advertising, sales meetings, and speaker sessions.
Designed and launched Executive Summit series: 3/quarter regional prospect dinners with industry thought leaders and customers speakers. Achieved 2200% ROI in 2014.

Event ManagementBudget ManagementMarketing Management

Salesforce.com

4 roles

Product Marketing Manager

Promoted

Jul 2012 – Apr 2014 · 1 yr 9 mos

Product marketing manager for the world's leading customer service solution: the Service Cloud. Responsibilities include, but not limited to:
Asset creation to enable global sales teams: customer Webinars, product training presentations, product white papers, YouTube videos, sales playbook
Generate awareness for prospects & customers: lead product blog writer (http://blogs.salesforce.com/company/customer-service/), social, feature release management, videos, website messaging, content creation for global campaigns
Event management: Managed 90+ breakout sessions at Dreamforce ‘12; influencing 20,000+ attendees

Content CreationWebinarsSocial Media ManagementProduct Marketing Management

Account Executive, Financial Services

Promoted

Feb 2011 – Jul 2012 · 1 yr 5 mos

Member of the Financial Services vertical, selling industry specific CRM solutions to Capital Markets, Wealth Management, Insurance, Private Equity, Venture Capital, REIT, and Banking organizations.
Deliver customized presentations and tailored product demonstrations to C-levels across all departments
Develop and manage complex sales cycles within the Emerging Small Business - Financial Services segment

Enterprise Business Representative

Promoted

Oct 2009 – Feb 2011 · 1 yr 4 mos

Strategize with three Field AEs to research and build-out key accounts; conduct high-level conversations with C-Level and Senior Executive prospects; introduce salesforce.com and the on-demand model
Sourced $1.1 million in closed revenue and achieved 110% monthly opportunity quota (FY 2010)

Sales Representative

Oct 2008 – Sep 2009 · 11 mos

• Respond to and qualify inbound inquiries generated from salesforce.com marketing

Bessemer trust

Assistant Client Account Manager

Jul 2007 – Oct 2008 · 1 yr 3 mos · San Francisco Bay Area

Responsible for 55 client relationships totaling $1.1 billion; maintained 100% client retention
Passed Cannon Financial Institute Trust 1 Fundamentals exam: Taxation & Trust Fundamentals