Oct 2025 – Present · 5 mos · Remote

Apr 2025 – Present · 11 mos · Remote

Jun 2021 – Oct 2024 · 3 yrs 4 mos

Apr 2018 – Jun 2021 · 3 yrs 2 mos

• Key Responsibilities:
• As a Digital Marketing Project Lead, I am responsible for defining and executing effective SEO strategies for my clients. My key responsibilities include:
• Developing a comprehensive SEO plan that meets client objectives
• Conducting thorough market and audience research to inform strategy
• Managing relationships with clients, stakeholders, and team members to ensure successful project delivery
• Overseeing the implementation of technical SEO tactics, such as website architecture optimization, schema markup, and page speed optimization
• Identifying and implementing opportunities to improve website content, including conducting competitor analysis and recommending changes to on-page elements
• Building and maintaining relationships with relevant industry influencers and bloggers to secure backlinks and improve visibility
• Collaborating with cross-functional teams, such as content creators and designers, to ensure that all efforts are aligned with SEO objectives
• Staying informed of industry developments, including algorithm updates and emerging technologies, to adapt strategy as needed
• Analyzing website performance data and making data-driven recommendations for optimization
• Communicating project progress, challenges, and opportunities to internal stakeholders and clients.

Sep 2015 – Dec 2017 · 2 yrs 3 mos · Mohali

• Key Responsibilities:
• Assessing client requirements and developing a customized SEO strategy to meet their needs
• Conducting thorough website audits to identify technical and content-related SEO issues
• Researching and analyzing keywords to inform content creation and optimization efforts
• Providing expert guidance on website-level optimization, including recommendations for improving website structure and navigation
• Implementing best practices for on-page optimization, such as optimizing titles and meta descriptions, header tags, and internal linking
• Addressing technical SEO issues, such as improving site speed, resolving broken links, and ensuring proper implementation of schema markup
• Executing an effective off-page SEO strategy, including link building, social media engagement, and influencer outreach
• Monitoring, analyzing, and reporting on SEO performance to track progress and identify areas for improvement
• Maintaining excellent communication with clients, providing regular updates on project progress and addressing any concerns
• Staying current with the latest SEO techniques and best practices to maintain technical excellence and thought leadership in the industry
• Supporting sales activities by presenting SEO solutions to prospects and conducting demos
• Developing new SEO products and services to expand the company's offerings
• Generating leads and building a strong client base
• Managing and mentoring a team of SEO specialists to achieve project goals.

Aug 2014 – Aug 2015 · 1 yr · Mohali

• 𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• Search Engine Optimization
• SEO Strategy Making
• Search Engine Marketing
• Social Media Optimization
• Social Media Marketing
• Google Analytics & Webmaster Tool Reporting
• Website Analysis
• Website Audit
• Competitor Analysis
• Complete Onpage SEO & Offpage SEO