Sarabpreet K. Bedi — CEO
Brand Strategist | 20+ Years Across Consumer & Healthcare | Building Meaningful, Differentiated Brands I Across India and South East Asia I am a brand and communication strategist with over two decades of experience building and shaping brands across India and Indonesia. My journey has spanned advertising, consumer research, brand planning, and media—giving me a 360-degree understanding of how brands grow and sustain relevance. Over the years, I’ve had the opportunity to work on iconic brands across healthcare, FMCG, oral care, automobiles, and confectionery, leading initiatives across brand launches, category creation, positioning, and portfolio strategy. I specialise in translating complex business challenges into clear, compelling brand narratives and integrated marketing strategies that drive both relevance and growth. I am particularly drawn to roles at the intersection of brand, consumer behaviour, and evolving marketing ecosystems—especially within healthcare, consumer businesses , as well as in advisory or strategic roles supporting entrepreneurships looking at strong positioning and growth
Stackforce AI infers this person is a Brand Strategist with extensive experience in FMCG and Healthcare marketing.
Location: Haryana, India
Experience: 26 yrs 11 mos
Skills
- Media Planning
- Brand Strategy
Career Highlights
- 20+ years of brand strategy experience
- Led award-winning campaigns for major brands
- Expert in integrated marketing strategies
Work Experience
Ogilvy & Mather Private Limited, Mumbai
Sr. Vice President Strategy (1 yr 9 mos)
Whistling Woods International
Adjunct Faculty, Advertising (1 yr 1 mo)
WPP Redfuse
Sr. Vice President, Strategy (2 yrs 1 mo)
Brand David (Ogilvy) -(WPP REDFUSE MERGER)
Sr Vice President, Strategy (1 yr)
Mindshare Indonesia
Client Leadership Partner, Mindshare Indonesia (2 yrs 8 mos)
Ogilvy & Mather Indonesia
Group Planning Director, Ogilvy Indonesia (1 yr 6 mos)
Ogilvy
Vice President Strategic Planning, Ogilvy India (4 yrs 8 mos)
Grey Worldwide, Delhi
Group Strategic Planning Director , Grey Worldwide, India (2 yrs 6 mos)
Ogilvy
Sr Planning Director, Ogilvy India (3 yrs 2 mos)
Mirchi
AVP, Marketing, Radio Mirchi, Delhi (1 yr)
Indian market research bureau
Project Director, Probe Qualitative Research, IMRB Delhi (4 yrs 9 mos)
Rediffusion DY&R
Account Manager Rediffusion DY & R, Delhi (2 yrs 10 mos)
Education
Master of Business Administration (M.B.A.) at University of Lucknow
Economics (Hons) at Hans Raj College
at Presentation Convent School
