Jul 2021 – Nov 2021 · 4 mos · Orlando, Florida, United States · Remote

• Worked with Fortune 500 and SaaS clients to provide best-practice guidance on Marketo. Oversaw campaign execution by junior consultants. Projects included planning a CRM migration, building nurture programs, auditing integrations, troubleshooting lead scoring, refactoring email templates, and standardizing data.

Nov 2018 – Jul 2021 · 2 yrs 8 mos

• Implemented and managed marketing automation and sales enablement technology stack for multi-channel marketing campaigns, contributing to 14% revenue growth year-on-year.
• Owned, implemented, and trained marketing team on Marketo. Designed lead lifecycle and scoring. Defined ICP, target accounts, and job titles by product. Executed omni-channel campaigns including emails, nurtures, webinars, events, paid media, and landing pages. Set up ROI reporting and dashboards.
• FY20 Internal Team Award - COVID-19 Response Team.

Mar 2011 – Oct 2018 · 7 yrs 7 mos

• Implemented lead generation campaigns (email, webinar, trade shows, collateral) to target hospitals over buying cycle, contributing to 12% revenue growth year-on-year post IPO.
• Created and managed webinar thought leadership program, leveraging internal subject matter experts to go from 3 webinars a year to 3 webinars a month. Broke all previous webinar records with webinar attendance preceding 75% of revenue from new business.
• Product marketing to successfully position pharmacy tool in market, field marketing including tradeshows. Contributed to growing pharmacy tool into second-most profitable product line after flagship product.
• Implemented Search Engine Optimization (SEO) best practices, increasing search traffic by 50%.
• Nominated for exceptional contributor award.

Oct 2006 – Feb 2011 · 4 yrs 4 mos · Nashville, Tennessee, United States · On-site

• Sole marketing and technical writing resource for SaaS-based Healthcare B2B software startup with over 275 hospital customers and $8.5 million in yearly revenue. Led product marketing for denials and audit product lines, adding over $2m in revenue and 50% year-on-year growth.
• Managed, wrote, or proofread all marketing campaigns and all written communication with prospects including sales proposals, sales sheets, website, press releases, ghostwriting for industry articles, sales presentations, and direct mail.
• Wrote and maintained all software user documentation, including user guides, release notes, and FAQs. Managed and coded corporate website with SEO best practices which tripled search engine traffic and increased sales.
• website management
• search engine optimization (SEO)
• webinar management
• graphic design
• sales proposals
• proposal writing for RFPs
• sales support
• technical writing for documentation and user guides
• tradeshow logistics and booth sales traffic
• monthly newsletter for clients and prospects