Sep 2022 – Dec 2025 · 3 yrs 3 mos · Greater New York City Area · Remote

• Spearheaded a migration from Marketo Hubspot
• Responsible for: migration of all landing pages, building of new segments, building of automated emails, integration of third party tech including Qualified, Splash, G2 and others, setting up automated workflows
• Responsible for: Integration implementation, program creation and list uploads in Marketo; creating custom fields and workflows in Salesforce to support marketing initiatives; creating processes and procedures to support campaign creation and lead tracking in Marketo and Salesforce; establishing workflows and reports that support the BDA team to handle inbound marketing leads; reporting and dashboards
• Marketo administrator overseeing all integrations into Marketo, troubleshooting and establishing best practices
• Create and manage all marketing reporting and dashboards
• Collaborate with the Salesforce admin team to create custom fields and workflows in Salesforce to support marketing
• Standardize data for list upload and campaign creation by establishing required fields and a data import process to allow for more targeted marketing campaigns
• Create lead routing processes in LeanData for inbound marketing leads and contacts
• Accomplishments: Created and implemented in partnership with RevOps a last touch lead attribution model in Salesforce; created a lead scoring model in Marketo; created lead and contact routing in LeanData for Inbound requests; created and established a process and templates for Salesforce list upload and campaign creation; Created marketing reports and dashboards in Salesforce for leadership and teammates; integrated various MarTech into Marketo including 6Sense, G2, Casted and Showpad and oversaw the same integrations into Salesforce

Aug 2018 – Aug 2022 · 4 yrs · Greater New York City Area · Remote

• Responsible for: Reporting and data analysis on all global marketing campaigns; the development of charts and visuals to track marketing success; campaign creation and lead import and assignment in Salesforce CRM; list building and segmentation for email programs; maintenance and implementation of target account lists for marketing initiatives
• Created and managed all reporting on campaign responses, social media and website inquiries and their influence on lead creation and pipeline
• Oversaw the integration between Salesforce and Oracle CXD marketing systems
• Developed and maintained an account list with all data for target accounts
• Accomplishments: Established and maintained reports, charts, and visualizations to track the success metrics for multiple global marketing channels; created and implemented the process for integrating Oracle CXD marketing response systems with Salesforce CRM to track generated and influenced marketing leads and pipeline; developed more advanced strategies for using list segmentation for account-based targeting.

Jan 2018 – Aug 2018 · 7 mos · New York City Metropolitan Area · Hybrid

• Responsible for: Implementing and ensuring best practice strategies for data hygiene, lead management, lead upload, and lead tracking through the marketing funnel; implementing and managing a single point of entry data workflow; strategizing and implementing into the CRM and MAP best practices for data segmentation; managing lead assignment to campaigns and owners; managing MQL assignments and the lead handover to sales; creating and updating all marketing reports and dashboards to show lead progression and conversion to opportunities
• Create and manage all marketing reporting and dashboards
• Create all Salesforce and Pardot campaigns and manage lead assignment to the campaigns
• Assign MQL statuses to all relevant leads within Salesforce and track lead progression from MQL to SQL
• Create and run automation rules for lead assignment and data hygiene
• Upload and assign static lead data for alignment to the applicable campaigns within the CRM and MAP using segmentation rules
• Standardize data by establishing required fields and a data import process to allow for more targeted marketing campaigns
• Accomplishments: Created and implemented a single point of entry data workflow, created global marketing reporting and dashboards to track lead progression and ROI, integrated the Pardot marketing automation platform with the Salesforce CRM, established the strategy for lead assignment and lead statuses, onboarded a data hygiene vendor to identify and fill gaps within the CRM

May 2016 – Jan 2018 · 1 yr 8 mos · New York City Metropolitan Area · Remote

• Responsible for: marketing campaign management, normalization and hygiene of lead and contact data in the Salesforce CRM; lead list cleaning and uploading into the Pardot MAO platform and the Salesforce CRM; management of web, event and other campaign sales pre-discover opportunities in the CRM
• Review, edit, and prepare all CSV dataset files for upload into the Salesforce CRM
• Upload all lead lists to Salesforce CRM; assign datasets to campaigns in Pardot and queue for outbound marketing email campaigns
• Review and update all replies, soft bounce, and hard bounce data from marketing email campaigns to ensure database cleanliness
• Record and update opportunities in the Salesforce CRM
• Run reports on data hygiene within the lead and contact objects in Salesforce CRM and fill gaps in data where necessary
• Implement and ensure adherence to data hygiene processes across the marketing organization
• Accomplishments: Brought email deliverability rate from 64% to 98% in six months through the centralization of workflows, the streamlining of data normalization and data hygiene processes

Jun 2014 – May 2016 · 1 yr 11 mos · New York City Metropolitan Area · Remote

• Responsible for: managing the planning and execution of multiple multi-channel event simultaneous event campaigns; developing overall event campaign reports and presenting to the global marketing team; working with internal teams to develop and execute pre- and post-event marketing campaigns
• Acted as point of contact for coordination between external event organizers and internal team
• Developed and maintained budget and project plans
• Worked with preferred vendors and show site coordinators to order and track event deliverables and maintain existing inventory
• Developed overall event reports and presentations
• Implemented and ensured adherence to timelines and SOPs

Sep 2012 – Jun 2014 · 1 yr 9 mos · New York City Metropolitan Area · Remote

• Responsible for: writing and editing ad copy and content for various marketing materials; designing and creating PowerPoint presentations for executive meetings; managing overall monthly lead tracking and budget reports
• Write ad copy and content for various white papers, advertisements and marketing materials
• Manage in conjunction with the technology team the execution of social media campaigns
• Proofread and edit marketing content, including advertisements, event collateral, white papers and PowerPoint presentations
• Designed and created PowerPoint presentations for executive meetings
• Assist in the layout of collateral using Adobe InDesign
• Arrange, manage and execute executive events
• Manage overall event list and event schedule across all marketing verticals
• Manage multiple databases across all marketing verticals
• Manage overall monthly lead tracking and budget reports
• Work with outside vendors to establish ongoing business relationships
• Track the logistics of event materials and maintain an organized schedule

May 2005 – Aug 2012 · 7 yrs 3 mos · Fairfield, CT · On-site

• Write and distribute promotional marketing emails and program outlines for management meetings
• Create PowerPoint presentations for management meetings
• Market and sell products to international and domestic clients
• Maintain Google Adwords and Adword budget
• Write and distribute proposals, consignment agreements, purchase orders and sales orders
• Maintain a customer database through email, networking and telephone
• Schedule travel and logistics for technicians and order fulfillment
• Answer telephones and establish customer rapport
• Maintain Microsoft Excel daily sales and profit charts